A presentation for the late great iGENIUS

STEVE JOBS

AN iNTRODUCTION

• Steve jobs meant a lot to many people. He revolutionized so much in the way we view, use, and live with technology. From the first apple computer ,

“Apple 1” to the ipad, Steve Jobs has created a connection between multitudes of families, friends, and co-workers. He has been the cause of inspiration and controversy in the world of technology. There are few

individuals as interesting as Mr. Steve Jobs.

EARLY LiFE• Steve Jobs was born in San Francisco, California, on

February 24, 1955, to two University of Wisconsin graduate students who gave him up for adoption. Smart but directionless, Jobs experimented with

different pursuits before starting Apple Computers with Steve Wozniak in 1976. Apple's revolutionary products, which include the iPod, iPhone and iPad, are now seen as dictating the evolution of modern technology. He died in 2011, following a long battle

with pancreatic cancer.• Source: http://www.biography.com/people/steve-jobs-9354805

CAREER BEGiNNINGSJobs and Steve Wozniak met in 1971, when their mutual friend, Bill Fernandez, introduced 21-year-old Wozniak to 16-year-old Jobs. In 1976, Wozniak single-

handedly invented the Apple I computer. Wozniak showed it to Jobs, who suggested that they sell it. Jobs, Wozniak, and Ronald Wayne founded Apple

computer in the garage of Jobs's parents in order to sell it. They received funding from a then-semi-retired Intel product-marketing manager and engineer

Mike MarkkulaIn 1978, Apple recruited Mike Scott from National Semiconductor to serve as

CEO for what turned out to be several turbulent years. In 1983, Jobs lured John Sculley away from Pepsi-Cola to serve as Apple's CEO, asking, "Do you want to sell sugar water for the rest of your life, or do you want to come with me and

change the world?”In the early 1980s, Jobs was among the first to see the commercial potential of

Xerox PARC's mouse-driven graphical user interface, which led to the creation of the Apple Lisa. One year later, Apple employee Jef Raskin invented the

Macintosh.Source: http://en.wikipedia.org/wiki/Steve_Jobs#Early_career

SURPRiSiNG FACTS• He tried LSD• He dated Joan Baez• He was a vegetarian• He saved Pixar• He was Disney's largest shareholder• He was homeless• He patented the glass staircase in the Apple Store• He drove without a license plate for years

SOURCE: http://news.discovery.com/tech/apps/steve-jobs-surprising-facts-111007.htm

PiCTURES

RESiGNiNG FROM APPLEHowever, the next several products from Apple suffered significant design flaws resulting in recalls and consumer disappointment. IBM suddenly surpassed Apple sales, and Apple had to compete with an IBM/PC dominated business world. In 1984, Apple released the Macintosh, marketing the computer as a piece of a counter culture lifestyle: romantic, youthful, creative. But despite positive sales and performance superior to IBM's PCs, the Macintosh was still not IBM compatible. Scully believed Jobs was hurting Apple, and executives began to phase him out.

In 1985, Jobs resigned as Apple's CEO to begin a new hardware and software company called NeXT, Inc. The following year Jobs purchased an animation company from George Lucas, which later became Pixar Animation Studios. Believing in Pixar's potential, Jobs initially invested $50 million of his own money into the company. Pixar Studios went on to produce wildly popular animation films such as Toy Story, Finding Nemo and The Incredibles. Pixar's films have netted $4 billion. The studio merged with Walt Disney in 2006, making Steve Jobs Disney's largest shareholder.

Source: http://www.biography.com/people/steve-jobs-9354805?page=2

REiNVENTiNG APPLEDespite Pixar's success, NeXT, Inc. floundered in its attempts to sell its specialized operating system to mainstream America. Apple eventually bought the company in 1997 for $429 million. That same year, Jobs returned to his post as Apple's CEO.

Much like Steve Jobs instigated Apple's success in the 1970s, he is credited with revitalizing the company in the 1990s. With a new management team, altered stock options and a self-imposed annual salary of $1 a year, Jobs put Apple back on track. His ingenious products such as the iMac, effective branding campaigns, and stylish designs caught the attention of consumers once again.

Source: http://www.biography.com/people/steve-jobs-9354805?page=2

SEVEN STEPS TO iSUCCESS1. Do what you love

2. Put a dent in the universe3. Make connections

4. Say no to 1,000 things5. Create insanely different experiences

6. Master the message7. Sell dreams, not products

Source: http://www.entrepreneur.com/article/220515

PANCREATiC CANCERIn 2003, Jobs discovered that he had a neuroendocrine tumor, a rare but operable form of pancreatic cancer. Instead of immediately opting for surgery, Jobs chose to alter his pescovegetarian diet while weighing Eastern treatment options. For nine months, Jobs postponed surgery, making Apple's board of directors nervous. Executives feared that shareholders would pull their stocks if word got out that their CEO was ill. But in the end, Jobs's confidentiality took precedence over shareholder disclosure. In 2004, he had a successful surgery to remove the pancreatic tumor. True to form, in subsequent years, Jobs disclosed little about his health.

Source: http://www.biography.com/people/steve-jobs-9354805?page=3

STEPPiNG DOWNSteven P. Jobs, whose insistent vision that he knew what consumers wanted made Apple one of the world’s most valuable and influential companies, is stepping down as chief executive, the company announced late Wednesday.“I have always said that if there ever came a day when I could no longer meet my duties and expectations as Apple’s C.E.O., I would be the first to let you know,” Mr. Jobs said in a letter released by the company. “Unfortunately, that day has come.”Mr. Jobs, 56, has been on medical leave since January, his third such absence. He underwent surgery for pancreatic cancer in 2004, and received a liver transplant in 2009. But as recently as a few weeks ago, Mr. Jobs was negotiating business issues with another Silicon Valley executive.Mr. Jobs will become chairman, a position that did not exist before. Apple named Tim Cook, its chief operating officer, to succeed Mr. Jobs as chief executive.Rarely has a major company and industry been so dominated by a single individual, and so successful. His influence has gone far beyond the iconic personal computers that were Apple’s principal product for its first 20 years. In the last decade, Apple has redefined the music business through the iPod, the cellphone business through the iPhone and the entertainment and media world through the iPad. Again and again, Mr. Jobs has gambled that he knew what the customer would want, and again and again he has been right.

Source: http://www.nytimes.com/2011/08/25/technology/jobs-stepping-down-as-chief-of-apple.html?_r=1&ref=stevenpjobs&pagewanted=print

APPLE TiMELiNE