Steve jobs

7 Innovative principles of Steve Jobs

ByMr.Tushar R.Gadhiya

11MBA015

INSTITUTEINDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT

Inside

• Apple and Steve jobs

• 7 Innovative principles of Steve Jobs

• Application in OCP

2OCP IIIM-CHANGA

Apple and Steve jobs

April 7, 2023 3OCP IIIM-CHANGA

Steven Paul Jobs

• Born in 1955 in San Francisco, California, U.S.

• Adopted by Paul and Clara Jobs

• High school and Graduated in Cupertino, California

4OCP IIIM-CHANGAFebruary 24, 1955-October 5, 2011

Education• Jobs went to Reed

College in Portland Oregon

• He studied Poetry, Literature, and Physics

• After one semester, Jobs dropped out of school, but still attended some classes

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Journey to success

• Meeting with Steve Wozniak

• Develop “blue box” device


The Beginnings of Apple

• Spend time in India in 1974 for meditation

• Join with Homebrew computer club

• Jobs convinced Woz to help him create a personal computer, the Apple I


Apple

• Jobs and Woz sold the Apple I in 1976 for $666, making over $776,000 from sales

• In 1977, the two released the Apple II, a single board computer with onboard ROM and a color video interface.

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Smooth sailing

• From 1977 to 1983, Apple continued to grow exponentially.

• In 1981, competition with IBM.

• Failure of the Apple III and Lisa


The Macintosh

• In 1984, Apple released the first PC with

o graphical user interfaceo expandable memory.o Along with the mouseo Very popular – sold

approximately 70,000 Macs in the first 100 days


Down Flow

• In 1985 ,Microsoft and John Sculley

• Board members of Apple met on May 28th, 1985 and each voted on the removal of Steve from the company


Still looking Up• Founded NeXT Computer in 1989

• Company slowly starts going downhill

• Closed a NeXT factory

• Other side, Apple was also in very poor condition ,seeking for strong and innovative leader

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The Second Coming of Jobs• In 1996, Apple bought

NeXT, and with it Steve Jobs came back

• In 2000, Jobs became the full CEO of Apple, after the success of the iMac.


Return to Profitability and Innovation

• Macintosh Computer (Mac)• iPod• iTunes• iPhone• iPad• PowerBook • iBook• PowerPC chips

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7 Innovative principles


Principle One: Do what you love.

Passion is everything. Innovation—which simply means—new ways of doing things that improve our lives---cannot flourish unless you are truly obsessed with making something better—be it a product, a service, a method or a career.

“Have the courage to follow your heart and intuition. They somehow already know what you truly want to become.”


Principle Two: Put a dent in the universe.

This speaks to vision. Innovation doesn’t take place in a vacuum. You need to know where you’re going, what the ultimate destination is, and you need to inspire others, evangelists.

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“We’re gambling on our vision, and we’d rather do that than make ‘me-too’ products.”


Principle Three: Kick start your brain.

Creativity leads to innovative ideas. Jobs believes that a broad set of experiences expands our understanding of the human experience. A broader understanding leads to breakthroughs that others may have missed. Breakthrough innovation requires creativity and creativity requires that you think differently about…the way you think. 21

“Creativity is just connecting things.”


Principle Four: Sell dreams, not products.

Your customers don’t care about your product, your company or your brand. They care about themselves, their hopes, their dreams, their ambitions. Help them fulfill their dreams and you will them over.

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“The people who are crazy enough to change the world are the ones who do.”

—Apple Ad


Principle Five: Say no to 1,000 things.


“Innovation comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.”


Principle Six: Create insanely great experiences.


“People don’t want to just buy personal computers anymore. They want to know what they can do with them, and we’re going to show people exactly that


Principle Seven: Master the message.


Steve Jobs thinks visually about presenting ideas, products, and information. 30

Jobs and OCPCommunication skill• Lexical-Density• Captivative• Critical Thinking “Do you want to spend the rest of your life

selling sugared water or do you want a chance to change the word”

• Commanding presence• Entertainment


April 7, 2023 OCP IIIM-CHANGA 32

BOOKS

CONCLUSION


He Will Be Missed I think that this is a tremendous loss for the world.

Steve Jobs has created so many things for people like us to use in our everyday lives. I’m sure that he has even more ideas that will come out soon, and I wish he was still around to see them come to life. I learned from him to stick with your passion and your gut, and definitely to think out of the box!

Sources• http://www.esm.psu.edu/Faculty/Gray/movies.html• http://en.wikipedia.org/wiki/Steve_Jobs• http://ei.cs.vt.edu/~history/Jobs.html• www.Apple.com• http://applemuseum.bott.org/sections/ads.html• http://tweentribune.com/content/man-who-changed-world • http://m.ctv.ca/topstories/20111005/microsoft-bill-gates-reacts-to-

steve-jobs-death-111005.html • http://mashable.com/2011/10/05/mark-zuckerberg-steve-jobs/ • http://www.apple.com/stevejobs/


Thanks for your

Attention


“Stay Hungry, Stay Foolish”

Steve jobs

Education

Transcript of Steve jobs