Steve Jobs

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Steve Jobs the Visionary CEO of Apple

Transcript of Steve Jobs

Page 1: Steve Jobs


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Steven Paul Jobs

• Born in 1955 in Green Bay, Wisconsin

• Adopted by Paul and Clara Jobs to live in Santa Clara, California

• Graduated high school in Cupertino, California

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• Jobs went to Reed College in Portland Oregon

• He studied Poetry, Literature, and Physics

• After one semester, Jobs dropped out of school, but still attended some classes.

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• Jobs met Steve Wozniak shortly after they both left school while working for Hewlett-Packard

• “Woz” was an incredibly talented engineer, especially in electronic gadgets

• While developing a “blue box” device, Jobs convinced Woz to sell it to Berkeley students.

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The Beginnings of Apple

• After spending time in India in 1974, Jobs returned to America

• He visited with Woz the homebrew computer club, but was not content with just the creation of electronics.

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• Jobs convinced Woz to help him create a personal computer, the Apple I

• Jobs, with marketing help from a friend, had the vision of creating a computer company that would make and sell pc’s.

• After showing the Apple I to in town computer stores, Jobs was able to sell 25.

• After selling his Volkswagen mini-bus, and asking Woz to sell his scientific calculator, they two raised enough money to create Apple Computers.

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• Jobs and Woz sold the Apple I in 1976 for $666, making over $776,000 from sales

• In 1977, they two released the Apple II, a single board computer with onboard ROM and a color video interface.

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Positive Growth

• From 1977 to 1983, Apple continued to grow exponentially.

• In 1981, IBM finally entered the personal computer market, and in just two years began to outsell Apple.

• After the failure of the Apple III and Lisa, Jobs needed a new computer that could compete with the IBM PC.

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The Macintosh

• In 1984, Apple released the Macintosh, the first personal computer with a graphical user interface(GUI).

• It had 128KB of memory, and was expandable.• Along with the mouse, the Macintosh was the

most revolutionary computer made up to that point.

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Microsoft and John Sculley

• In 1985, Bill Gates convinced Jobs to license the graphical user interface in the Macintosh to create Windows, which could run on IBM PC’s.

• As sales of the Macintosh took off, CEO John Sculley thought that Jobs was hurting Apple’s success, and gradually forced Jobs to leave.

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• Jobs project in the late 1980’s to mid 90’s was NextStep.

• A new computer company based on an object oriented software platform, NeXT failed first as a hardware company, then as a software company.

• Apple similarly did very poorly in the early and mid 90’s, brought on by poor leadership and stagnating computer design.

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The Second Coming of Jobs

• In 1996, Apple bought NeXT, and with it came Steve Jobs.

• In 2000, Jobs became the full CEO of Apple, after the success of the iMac, the first computer mainly marketed for its looks.

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Return to Profitability and Innovation

• Jobs continues to innovate the computer industry, spearheading projects like the iPod, iTunes and its Music Store, and high end computer.

• Under Jobs’ watch, Apple has entered a new phase of growth and profitability, fueled by his imagination and quest for perfection.

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• Apple’s market value was $222.1 billion, higher than Microsoft’s $219.2 billion.  As per May 26th, 2010.•As Microsoft is only Operating System (OS) software. • Where as Apple prepares its own hardware and software too.• Apple is now the most valuable technology firm in the world.