Steve Grzymkowski, BDI, Learn how BDI Gets eCommerce Rolling
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Transcript of Steve Grzymkowski, BDI, Learn how BDI Gets eCommerce Rolling
BDI GETS E-COMMERCE ROLLINGWITH HYBRIS/SAP
Steve Grzymkowski
E-Business Manager
04/15/2023www.bdiexpress.com 2
AGENDA
• Who is BDI?• eCommerce Goals• Challenges• Lessons Learned• Questions
04/15/2023www.bdiexpress.com 3
CORPORATE OVERVIEW
• Established in 1935, BDI is a global distributor of industrial goods, services and solutions
• With 192 global branch operations in the U.S., Canada, Mexico, Europe and Asia, BDI services manufacturing companies throughout the world.
• Currently re-platforming and rolling out our new e-Commerce platform, based on Hybris and SAP
04/15/2023www.bdiexpress.com 4
ECOMMERCE GOALS
• Best of bread solution• Make it easier for customers to do business with us
• Fast and easy to use• Browser, mobile, chat, email, social media
• Increase % of e-Commerce orders• Increase average size of orders• Increase market reach
04/15/2023www.bdiexpress.com 5
CHALLENGES
• Getting the requirements right the first time• Catalog size and complexity
• Millions of products from many different suppliers• Supplier data inconsistencies makes product
comparisons difficult
• Globalization – different currencies, languages, shippers, etc…
04/15/2023www.bdiexpress.com 6
GETTING THE REQUIREMENTS RIGHT
• Began with a customer centric design• Focus groups with our Integrator, Rosetta
• Customers – how they want to transact• BDI Sales Organization – how it could complement their work• BDI operations – required admin tools and support
• Detailed design, review and feedback process• Prevent rework• Facilitate testing
04/15/2023www.bdiexpress.com 7
CATALOG DATA CHALLENGES
• Data inconsistencies from different manufacturers• Use different conventions for attribute names and values• Need to normalize
• Availability of data• Search tuning
04/15/2023www.bdiexpress.com 8
GLOBALIZATION CHALLENGES
• Multi-Language• Multi-Currency
• Multi-Country• Shipping options• Catalog variations
• Directing Chat• Legal disclaimers
04/15/2023www.bdiexpress.com 10
LESSONS
• Invest in design – Know your customers,, do focus groups, set clear objectives, etc.
• Data – Determine how much, where it will come from, how it will be processed, how it will be displayed…
• Globalization – Know differences in global requirements, communicate frequently, design so each country thinks it was designed for them
04/15/2023www.bdiexpress.com 11
QUESTIONS