PROMOTING BUSINESS WITH VIDEO

Steve Feeney

WHY VIDEO?• The eye and brain designed to react to movement before detail.• Engaging – Holds audiences attention.• Consistent delivery of your message• Video can bring ideas alive.• Video can bring your product to the customer• Video can help you compete with competitors

WHY VIDEO?

10% of the population are dyslexic!

VIDEO IS A MARKETING TOOL

Like any tool, it only works if you use it!

GOOGLE & YOUTUBE

• Google is the world’s biggest search engine• YouTube is the world’s second biggest search engine• YouTube is owned by Google

HOW TO USE YOUR VIDEOAS A MARKETING TOOL• Web site for impact and maximum views• In store promotion• Upload your video to Yell.com etc.• Spread the word through Social Networking• Exhibition stands• Playing in reception• On your smart phone to show any time, any where

HOW TO USE YOUR VIDEOAS A MARKETING TOOLLink to your video from emails:

By text – always!

Graphically for marketing emails & newsletters

THE QUALITY OF YOUR BUSINESS WILL BE JUDGED BY THE QUALITY OF YOUR WEB

SITE & VIDEO

THE CREATIVE PROCESS

• What is your message?• Who is your audience?• Write your script• Produce a story board• Produce a shoot list• Co-ordinate location, props and people• Film and edit

THE CREATIVE PROCESS

TIME FOR AUDIENCE PARTICIPATION

POINTS TO CONSIDER

•Keep It Short•Decide your message•Who is your audience (market)?•What style•How will your audience see your Video

DELIVERY METHODS•DVD•Interactive CD’s•The Internet•Memory Stick•Mobile Phone•Live Web Streaming•QR Codes

WHAT YOU’LL NEED•Camera•Possibly Lights – Add vibrancy•Decent Microphone - maybe•Some form of editing software•Know How

A WORD ABOUT VIRAL VIDEOS

OTHER USES OF VIDEO

VIDEO NEWS RELEASES

VIDEO NEWS RELEASES

“We should be reluctant to use video and audio news releases ..... supplied by an outside organisation.”

BBC Editorial Guidelines

VIDEO NEWS RELEASES

TRAINING VIDEOS

Training for both staff AND customers. Consistent standards of training delivery Some subjects don’t lend themselves to the classroom. Show how the job should be done correctly Sometimes you can make the point by showing how not to do it. Induction training. Interactive validation of training

CONFERENCES, SEMINARS & AWARD CEREMONIES

• Video of the conference for those who can’t be there• Video to reinforce the message – i.e. Feel Good Videos• For large events, provide video of the speaker on screens• Product launch videos

WEBINARS & WEBCASTS

Video Blogs Instructional videos – do it live for interaction with the audience Broadcast the CEO’s message across the internet to other locations Multiple languages etc.

ONLINE TUTORIALS

Lots of software developers do this YouTube is full of tutorials

ANY QUESTIONS