2284 Stack Effect Guidelines for Tall Mega Tall and Super Tall Buildings
Stephen Tall - Asking for Major Gifts
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Transcript of Stephen Tall - Asking for Major Gifts
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The two most dreaded words in institutional life...
MissionStatement
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paradigms …infrastructure …cutting edge …innovation …global …synergies …solution-provider
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INEED
MONEY BAD
Moving from...
... to...
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Relationship-building
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Hands in the air time
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How much is a major gift?
£1,000£5,000
£10,000
£25,000
£50,000
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Launched
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£1 billion
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27,000 gifts worth up to £25,000
=£20 million
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1,000 gifts worth over £25,000
=£560 million
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3% of major gifts
97% of Campaign total
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Great customer =service
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INEED
MONEY BAD
still
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Q: What is the single biggest reason why people don't give to charity?
A: They've not been asked.
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Q: What is the single biggest reason why people don't give again?
A: They were asked badly last time.
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Relationship-building
It's still all about...
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INEED
MONEY BAD
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I KNOW YOUNEED
MONEY BAD
So here's the cheque.