How to Play the Social Media Game

Presentation by: Micro Media Marketing

Presented by: John Carcutt

Know the Game: Best Practices

•Post at least Monday-Friday

•Watch your FB/Twitter Pages throughout the day

•Follow niche keywords and competitors

•Direct traffic to your blog

•Monitor replies/comments/posts

•Respond in Real Time!

Facebook vs. TwitterFacebook Best Practices:

•Keep daily Facebook posts to a minimum

•Tag other applicable Facebook pages in your posts Twitter Best Practices:

•You can post multiple times a day

•Create posts unique to Twitter

•Don’t link your Facebook and Twitter accounts

Facebook Wall Posts vs. Tweets

254 char.

140 char.

Rich Media: Images, Videos & Links

Check out the Competition•Follow the company on LinkedIn

•Connect with their Facebook page

•Create a private list of competitors

on Twitter

•Subscribe to their blog through RSS

Recruit Rabid Fans

•Include links to your social media sites in your email signature and marketing materials

•Add buttons to your website linking to your social media accounts

•Ask your personal network to connect—”Suggest to Friends” on Facebook

•Publish useful content regularly

•Build good karma: promote other industry thought leaders

Don’t Get Penalized

•Don’t automate your post

•Don’t hard sell

•Don’t follow back only one person

•Don’t just broadcast messages

•Don’t worry about the numbers

Have a Game Plan

• Determine what social media platforms you want to engage on

•Establish clear social media guidelines for your team

•Use a consistent brand voice

•Create an editorial calendar to plan content

Weekly themed posts: EX. StickerGiant

Shout Outs: Praise for Clients, Partners, Community and Employees

#FollowFriday and Follow Back

Educate Your Customers with Tips

Entertain Engage & Inform with Videos

Show your Community Involvement

Show Your Company’s PERSONality

Flo, the Progressive Girl

StickerGiant founder John Fischer

Equipment Round Up: Tools of the Trade

•Google Analytics—tracking and metrics

•Hootsuite/SocialOomph—manage across platforms

•Custom Landing Tabs/Twitter Backgrounds—convert viewers to connections and followers

•Facebook Insights—metrics for your Facebook page

•Hypertargeted Facebook Ads—gain fans for life

Follow Us For More Tips

• MicroMediaMarketing.com

• Facebook.com/MicroMediaMarketing

• Twitter.com/MicroMediaMktg

• Twitter.com/JohnCarcutt

• Twitter.com/MicroSteph

Social Media Touchdown!Thanks for Playing,

Any Questions?