Stephanie inge-harnessing-the-power-of-social-media-for-small-business
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Transcript of Stephanie inge-harnessing-the-power-of-social-media-for-small-business
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Harnessing
the Power of your
Social Media
PlatformsPresented by:
Stephanie Inge
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Recommended platforms to grow
your business…
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Social media marketing & why you
need to jump on the bandwagon!
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Optimize your profiles across all
platforms
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Relationship Marketing
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Rookie Mistakes
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Know your audience Pick your
platform
Over 90% of the 150 million people on Instagram are under the age of 35 ~BusinessBuilder.com
Pinterest users are over 70% female and 64% of users are under the age of 34. ~CircleStudio.com
65 % of users on Facebook are 35 or older. The average age is just over 40 with the largest group aged 45 to 54. ~Pingdom.com
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Creating Effective Content
Educational,
Inspirational,
Entertaining, &
Informative
Online
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How & Where to Find Your Content
Google Alerts (set alerts for your business, keywords, products, trends) -
www.google.com/alerts
Talkwalker Alerts (monitor the Internet for interesting new content about your
name, brand, competitors, events or any favorite topic) -
www.talkwalker.com/alerts
ScoopIt (discover, curate ,and publish great content) www.scoop.it
StumbleUpon (tell them your interest. They provide content) -
www.stumbleupon.com
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Frequency &
Timing of Posts
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Work Smarter
NOT Harder(Automate & Schedule)
Buffer (schedule posts to Twitter, Facebook, LinkedIn, Google+) -
www.buffer.com
Latergramme (schedule & manage Instagram posts) -
http://www.latergram.me/
Bitly (link shortener provides analytics) - www.bitly.com
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Videos & Pictures
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Getting Creative with Your Images
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Getting Creative with Your Images
Pic Monkey (transform your photos with fast, easy
effects) -
www.picmonkey.com
Picasa (organize, edit, and share your photos) -
www.Picasa.google.com
Canva (enables anyone to become a designer) -
www.Canva.com
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How do you increase your
followers?
Pictures Posts Participation Persistence
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Claiming Your Business
(Virtual Real Estate)
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Claiming Your Business
(Virtual Real Estate)
Yelp (reviews) - www.yelp.com
FourSquare - www.foursquare.com
Yahoo Local (submit you business) –
https://local.yahoo.com/
Google My Business - https://www.google.com/business/
NeighborsGo (connected to local newspaper) www.neighborsgo.com
Knowem (check more than 575 social networks for your name/business name) -
www.knowem.com
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Increase & Measure
Brand Awareness
Klout (social media influence score) -
www.klout.com
PinAlerts (get alerts when people pin from your
website, or your competitor's) - http://pinalerts.com/
Social Mention (real-time search and analysis) -
www.socialmention.com
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Stay Connected
https://www.facebook.com/stephanie.inge
www.Twitter.com/stephanieinge
https://plus.google.com/+StephanieInge/about
https://www.crunchbase.com/person/stephanie-inge
http://www.ebay.com/usr/stephintexas
https://foursquare.com/stephinge
https://www.pinterest.com/StephanieInge/
https://www.linkedin.com/in/stephanieinge
214-232-8046
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Join Us!DFW Social Media Marketing Group
http://www.meetup.com/dfwsocialmediamarketing/