stephan fortier

download stephan fortier

of 35

Transcript of stephan fortier

  • 8/8/2019 stephan fortier

    1/35

    TROYCAMPBELL

    Only in Miami would we find a success story

    with a beautiful cultural twist like this: Late

    last year, a Canadian businessman and his

    California-born, model-turned-entrepreneur wife

    (who is of Jamaican and Danish descent) opened

    up both a Saint-Tropez-style restaurant and Italian

    sandal boutique in South Beach within weeks of

    one other. As the owners of the French seafood

    brasserie Maison dAzur and

    made-to-order sandal shop Tuc-

    cia di Capri, Stephan Fortier and

    Tove Nord are bringing Miami its

    latest tastes of the South of

    France and Italian Riviera.

    Fortier was born and raised in Montreal,

    where at least one memorable trip to South Beach

    left him with a lasting impression. While studying

    business at the University of Quebec, he opened

    his first restaurant and named it Ocean Drive. A

    second, Restaurant Club Lounge 737, soon fol-

    lowed, as did a modeling and talent agency. In

    1996, he bought the rights to publish Ocean Drive

    magazine in Canada, which he operated for three

    years.

    I was impressed with what was going on [in

    Miami Beach] and wanted to start a similar con-

    cept in Montreal, explains the 36-year-old Fortier,

    who sold all of his Canadian businesses and

    moved to New York in 1998. Not long after he met

    his wifeSacramento-born Nordat a Manhat-

    tan gym, they began discussing business proposi-

    tions. On one of our first dates, [Stephan] asked

    me what Id do if I werent modeling, she says. I

    was always cooking, so I told him maybe a restau-

    rant or a catering business. He said, Oh, its so

    easy, we should do one together and made it

    PORTRAITBYGARYJAMES

    STEPHAN FORTIER AND TOVE NORD European Luxe Redux

    Stephan Fortier and Tove Nord, here in their

    newly opened Maison dAzur restaurant in

    The Anglers Boutique Resort, hope to offer

    more substance to Miamis increasingly

    sophisticated palates.

    They are bringing Miami tastes of the

    South of France and Italian Riviera.

    BEACH PATROL

    Maison dAzurs elegant dining room

    is rich in wood, plush velvet and silk.

    220 Ocean Drive February 2008

    BY SUZY BUCKLEY

    BP STEPAHNIE_FEB_ODM 1/16/08 4:54 PM Page 229

  • 8/8/2019 stephan fortier

    2/35

    JUST THE FACTSTove Nord

    Now playing on your iPod: Led Zeppelin.

    Biggest pet peeve: Pretension of any sort. No time for it, no tolerance: Its a waste

    of energy in general.

    Music youre embarrassed to admit you loved: Barry Manilow.

    How you stay in shape: Good genes.

    Television show you stay home to watch: I TiVo 30 Rock.Tina Fey is a genius. I

    love that woman and everything she writes.

    Most embarrassing moment: Falling off the treadmill in the gym the first time I

    saw my husband. The man was fine but he knew it: I had to make him work for it!

    Words of wisdom: Better to remain quiet and be thought a fool than to open yourmouth and remove all doubt.

    JUST THE FACTSStephan Fortier

    Favorite singer of all time: Elvis, baby! Not as much for the music as for his per-

    sona.

    Odd jobs before now: I once had the brilliant idea of starting a furniture store

    when I was 13out of my parents houseselling their furniture while they left for

    church one afternoon. Needless to say it was the shortest job I ever kept, and Im still

    feeling the pain.

    Your greatest asset: My power of delusion.

    Labels that show up most frequently in your closet: Varvatos and Armani.

    Splurge food: A quart of Hagen-Dazs Dulce de Leche.

    Favorite dish on the menu at Maison dAzur: Le pouletCajun [the Cajun chick-

    en].

    Where youll go on your next vacation: Where no one can find me and I can

    really disconnect: probably deep into the Costa Rican jungle or the Maldives.

    No one knows: I was the first person to ever buy the rights to Ocean Drivemaga-

    zine. I launched a Canadian English edition at the tender age of 22.

    seem like you could do it with

    one hand tied behind your back.

    He sold me on it, I naively

    jumped right in, and we man-

    aged to work it out. For two

    years, Fortier worked the front of

    the house at their hip Italian

    restaurant in New York, Pazza

    Notte, while she cooked in the

    kitchen; the couples eventual

    success led them to hire a chef

    and freed up their time to open a

    second concept, Loft Restaurant

    & Lounge.

    When the developers of the

    new Anglers Boutique Resort

    sought a New York-based restau-

    rateur to operate a dining con-

    cept on the hotels first floor,

    they met with Fortier and Nord

    and all felt it was a perfect fit.

    The minute we saw the place we sawthe potential, Fortier explains. Building

    out the interiors with lots of wood, rich

    velvets and silks, Maison dAzur came to

    life in December as a warm, comfortable

    gem reminiscent of the Cte dAzur. Its

    fresh fish is sent overnight daily to

    South Beach from all over the world,

    while its titillating aural backdrop is pro-

    duced by acclaimed DJ Bruno Salan,

    formerly of Saint-Tropezs Villa Romana.

    Early last month, the couple

    debuted customized handmade sandal

    shop Tuccia di Capri just off of Lincoln

    Road. Inspired by their European travels,

    the couple tried unsuccessfully to hire

    cobblers from Capri to work for them in

    the U.S. We always won-

    dered why no one had ever

    brought a concept like this

    here, but, after negotiating

    with cobblers in Italy, we

    found out why, Fortier says.

    None of them wanted to

    move. Capri is a total par-

    adise. So the 36-year-old

    Nord moved to Capri for a

    few months, studied under a

    master cobbler and learned

    to make the shoes herself.

    Now, the shelves of their

    high-gloss, old-school Holly-

    wood-glam boutique are

    stocked with pairs of sandals

    made from leather, patent

    leather, snakeskin, ostrich

    and more in hues that range

    from bright and candy-col-

    ored to metallic. Nord or oneof her trained staff can also

    churn out a customized pair

    on site in about 20 minutes.

    Future outposts of both

    Maison dAzur and Tuccia di Capri are underway in New York, although Fortier

    and Nord will always call Miami their second home. Miami is really becoming

    more of a sophisticated city, with people from all over the world and such a nice

    vibe and energy, he says. We arrived at a good time and think were able to

    bring a certain substance to South Beach that people were really ready for.

    STEPHAN FORTIER & TOVE NORD

    Maison dAzur came to life as a warm,

    comfortable gem reminiscent of

    the Cte dAzur.

    Mediterranean salad with heirloom tomatoes,

    buffalo mozzarella, grilled asparagus and fresh basil.

    Caviar served with vodka and

    champagne shooters, crme frache

    and accompaniments.

    The plateau royal, with oysters, clams, lobster,

    king crab, shrimp cocktail, whelks, periwinkles,

    toast and condiments.

    Chef Gwenael Le Pape brings the

    flavors of his native Brittany, France,

    to Maison dAzur.PHOTOGRAPHSBYTROYCAMPBELL.

    222 Ocean Drive February 2008

    BP STEPAHNIE_FEB_ODM 1/16/08 4:55 PM Page 230

  • 8/8/2019 stephan fortier

    3/35

  • 8/8/2019 stephan fortier

    4/35

  • 8/8/2019 stephan fortier

    5/35

  • 8/8/2019 stephan fortier

    6/35

  • 8/8/2019 stephan fortier

    7/35

  • 8/8/2019 stephan fortier

    8/35

  • 8/8/2019 stephan fortier

    9/35

    12.8.08

    "Life Isn't Measured by the Breaths We Take, But by the Moments That Take Our

    Breath Away"

    From Boo Zamek

    I had an experience last Tuesday night at the cozy Hotel Astor on Washington Ave. and 10thSt. on South Beach that personified the quotation above, which is engraved on the cover of

    the dessert menu at MAISON D'AZUR. This new French restaurant in the lobby of the Astor

    calls itself "fabulous" on its business card - how very modest. From the dcor to the wine list

    to the service to the lighting to - most importantly - the food, the word "perfection" doesn't

    do it justice. In recent years, Miami has become one of the world's leaders in the fine arts

    with our new Performing Arts Center, Art Basel, the Design District, etc. Now, with the

    opening of Maison d'Azur, we are joining the ranks of New York, Atlanta and other cities that

    offer world class cuisine. If you are a foodie, have a special occasion to celebrate, or just

    crave a SPECTACULAR meal, call Maison d'Azur (305.403.1062) and make a reservation for

    an experience you won't soon forget.

    Visitors per month: 9,300

    Ad Equivalency: $575.00

    http://justaskboo.com/

    http://rs6.net/tn.jsp?e=001SmdR5apk2SNhfsAcAHQPOuZdkOfcnz7BpdORJPXdiv--FXL3Buadadqy--mJ3X4FMqtPPEpQimZJJTY6R267qnqEhGIgEvQ4x_QkfS9RkTwnROp_d6KEsg==http://rs6.net/tn.jsp?e=001SmdR5apk2SNhfsAcAHQPOuZdkOfcnz7BpdORJPXdiv--FXL3Buadadqy--mJ3X4FMqtPPEpQimZJJTY6R267qnqEhGIgEvQ4x_QkfS9RkTwnROp_d6KEsg==
  • 8/8/2019 stephan fortier

    10/35

    Media Impressions: 1,100,000Media Value: $1375.00

  • 8/8/2019 stephan fortier

    11/35

  • 8/8/2019 stephan fortier

    12/35

  • 8/8/2019 stephan fortier

    13/35

    THE HOLLYWOOD MINUTE

    Canada's Portal to the world of News Entertainment Fashion and

    Lifestyle..."Get the Buzz"

    MIAMI --- (THM) Gloria Estefan and Fran Dresher having dinner at

    Maison d' Azur at the Astor on South Beach.

    Visitors per Month: N/A

    Ad Equivalency: N/A

    http://thehollywoodminute.typepad.com/thehollywoodminute1/

    http://thehollywoodminute.typepad.com/thehollywoodminute1/http://thehollywoodminute.typepad.com/thehollywoodminute1/
  • 8/8/2019 stephan fortier

    14/35

    November 17, 2008French Mayhem A New Double Play at the AstorYou've always had a thing for

    French accents. And African

    accents. And belly dancing.

    So we think you'll like the Hotel

    Astor's new twofer, the reopened

    Maison d'Azur and the totally new

    Layla.

    First, you'll want to get your

    bearings. As you enter the hotel

    lobby, head left for the bar and

    outdoor terrace, where you'll

    admire a rose petal-strewn

    fountain and the hotel's

    trademark water wall, now done

    up with mermaids (apparently

    they received your letters).

    Indoors, the subterranean space presents two choices. There's the

    main room, with a French brasserie-style menu and black-and-white

    photos of Parisian starletsstay here when you're dining your own

    http://ud.sparklist.com/t/184930/928163/50775821/0/http://ud.sparklist.com/t/184930/928163/50775821/0/
  • 8/8/2019 stephan fortier

    15/35

    Brigitte Bardot. Option B is Layla, with a menu of North African treats

    and a bar serving anise-inflected cocktails (ideal if your date mentions

    a fondness for Black Jack gum).

    If it's privacy you require, reserve Maison's two-story wine room. And

    if it's women's tailoring you require (it's none of our business), hit up

    the atelier on your way to the raw bar, where a designer will

    sometimes be inside, musing and stitching. This also means that, in

    addition to occasional belly-dancing performances in the lounge, there

    are plans for live modeling throughout the restaurant.

    Oh, if they must...

    Maison d'Azur and Layla at the Hotel Astor, now open, 956 WashingtonAve (between 9th and 10th), 305-403-1062 (Maison), 305-403-7618

    (Layla)

    Ad Equivalency: Approximately: $3,000.00Visitors per Month: 100,000

    http://ud.sparklist.com/t/184930/928163/50772001/0/http://ud.sparklist.com/t/184930/928163/50772001/0/http://ud.sparklist.com/t/184930/928163/50772001/0/
  • 8/8/2019 stephan fortier

    16/35

  • 8/8/2019 stephan fortier

    17/35

    Media Impressions: 1,100,000

    Media Value: $1 734

  • 8/8/2019 stephan fortier

    18/35

    Page 1Page 1

  • 8/8/2019 stephan fortier

    19/35

    Page 2

  • 8/8/2019 stephan fortier

    20/35

  • 8/8/2019 stephan fortier

    21/35

    Ad Equivalency: TBD

    Viewership: TBD

    The Hotel Astor: Maison d'Azur & Layla

    With the FrenchMaison dAzurpairing itself with the North Africantinged Layla, it

    might seem as if the colonialists have taken over the inn. But this retrofit is less Battle of

    Algiers and more Bob le Flambeur by way of Casablanca, which is to say

    somethings swinging to come from the crash of cultures. That both happen to be located inSouth Beachs landmark 1936 Hotel Astor only makes the venture all the more

    resplendent; that each offer cuisines as connected as they are disparate, makes it all the

    more delicious. Add the fact that the charming garden annex is perfectly suited for either

    pre or postprandial diplomacy and you might just find yourself forgetting the French and

    the North Africans were ever at war in the first place.

    New, now and hot

    metromixSouth Florida

    Nine new-on-the-scene places you need to be

    By John Hood

    Special to Metromix, Posted December 19, 2008

    http://southflorida.metromix.com/restaurants/photogallery/new-now-and-hot/844404/content

    If you havent noticed, theres been a lot of hustle and bustle on the streets, and not because its

    the holidays. Eateries are opening and DJs are spinning in spots as hot as the oven and as cool

    as an ocean breeze. We could tell you about all of them, but whats the point? Well just tellyou about what new, now, hot and worth your time.

    http://southflorida.metromix.com/restaurants/seafood/joley-south-beach/128957/contenthttp://southflorida.metromix.com/restaurants/seafood/joley-south-beach/128957/contenthttp://southflorida.metromix.com/restaurants/seafood/joley-south-beach/128957/contenthttp://southflorida.metromix.com/restaurants/photogallery/new-now-and-hot/844404/photo/allhttp://southflorida.metromix.com/restaurants/photogallery/new-now-and-hot/844404/photo/allhttp://southflorida.metromix.com/restaurants/photogallery/new-now-and-hot/844404/contenthttp://southflorida.metromix.com/restaurants/photogallery/new-now-and-hot/844404/contenthttp://southflorida.metromix.com/restaurants/photogallery/new-now-and-hot/844404/contenthttp://southflorida.metromix.com/restaurants/photogallery/new-now-and-hot/844404/photo/allhttp://southflorida.metromix.com/restaurants/seafood/joley-south-beach/128957/content
  • 8/8/2019 stephan fortier

    22/35

  • 8/8/2019 stephan fortier

    23/35

  • 8/8/2019 stephan fortier

    24/35

    Media Impressions: 203,500Media Value: $1,781.67

  • 8/8/2019 stephan fortier

    25/35

  • 8/8/2019 stephan fortier

    26/35

  • 8/8/2019 stephan fortier

    27/35

  • 8/8/2019 stephan fortier

    28/35

  • 8/8/2019 stephan fortier

    29/35

  • 8/8/2019 stephan fortier

    30/35

    Media Impressions: 111,000Media Value: $1,293.33

  • 8/8/2019 stephan fortier

    31/35

    Media Impressions: 1,100,000Media Value: $1 192.00

  • 8/8/2019 stephan fortier

    32/35

    Media Impressions: 1,100,000Media Value: $1 192.00

  • 8/8/2019 stephan fortier

    33/35

    Media Impressions: 1,100,000Media Value: $1 192.00

  • 8/8/2019 stephan fortier

    34/35

    Media Impressions: 70,000Media Value: $2,500.00

  • 8/8/2019 stephan fortier

    35/35