Step-by-Step Guide to Be a Lead Gen Rockstar

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Step-‐by-‐Step Guide to Being a Lead Gen Rock Star

List your largest, most recognized clients. The more well-‐known the brand, the better.

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Develop as many of these as possible with those clients (in order of potency):

• Video testimonials

• Case studies

• Written testimonials

• Online reviews (LinkedIn, Google, etc.)

What industries are they in? Start with one and add on over time.

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What unique challenges and questions do these industries face? Can you “speak the

language?”

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Developed targeted messaging, addressing the pain points and questions listed above, and place it: • Website (home page or internal pages)

• Business cards

• Collateral

• Social platforms

• Video content

• Blog

• Infographics

• Industry LinkedIn groups/forums

Find the industry’s associations and GO DEEP!

(for larger companies, you can divide this by sales rep)

• What committees can you join? (Don’t just show up, get involved.)

• Can you write articles for their publications? Can you submit blogs?

• What LinkedIn or other social groups do they offer?



• At what events can you SPEAK???

• Who are the key media people? Build relationships with them. (Hint: They like food.)

• Can you collaborate on video content?

• How can you be creative? What talents can you bring into the group to stand out?

• How can you develop a TRUE PARTNERSHIP, where you add value to their audience?

• How can you work promotions through your partnership?

Step-by-Step Guide to Be a Lead Gen Rockstar

Marketing

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