STEM Controls the World of Sports & Entertainment
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Transcript of STEM Controls the World of Sports & Entertainment
Presented by STEAM Sports Group
WHY STEM AND SPORTS?
STEM in Action
STEM is controlling the world of Sports & Entertainment
SB50
• “This will be the most technologically advanced Super Bowl ever. It will usher in a new era for Super Bowls in how technology is used to enhance the fans’ experience.”
• - Keith Bruce, CEO Super Bowl 50
SB50 Primary Sponsors
• Hewlett Packard
• Intel
• Intuit
• SAP
• Seagate
• Yahoo
• Verizon
Technology Rampant
• Super Bowl City
• NFL Experience
• Muscone Center
VenueNext(Oracle’s POS technology)
• Mobile ordering
• Food, drink, merchandise, parking
• Instant replays
• Celebrity cam
• Television commercials
And the beat goes on ….
• SAP’s Quarterback Challenge
• Intel’s Drone Zone
• Autodesk 3-D printing Super Bowl rings
• Filld – app for ordering gas
How Innovations in Technology Are Affecting Sports & Entertainment
• TV Production
• Mobile Apps
• Analytics
• Virtual Reality
• Data gathering, metrics
• Aero/materials/fuels
• Customer Service
A Look Behind the ResultOf Those Innovations
• TV Production – pylon cams, drones
• Mobile Apps – fans, teams, leagues,
• Analytics - has changed the front office & recruiting … and fantasy leagues
• Virtual Reality - being used in college athletics
• Data gathering/metrics - on every corner of race track … on every play on the field
• Aero/materials/fuels – less emissions, better mileage
• Customer Service – apparel, tickets, arena concierges
Dual …. And Dueling Programs
• Chevron – PAC 12, SB50
• Intel - New Balance, Replay Technologies/NBA, Red Bull, ESPN, Oakley, Lady Gaga, MGM Television Group
• Microsoft – NFL & F1
• Bosch – motorsports (teams, series, venues)
• AT&T – stadiums, NCAA, World Cup, tennis, golf
• UPS – F1, European Golf tour, golfers
• Wells Fargo – Golf, MLS, MiLB, WNBA, NHL, colleges
• BMW - Golf, motorsports, sailing
• FedEx – Golf, football, NASCAR
The Challenge of CombiningSports & STEM
• Marketing/Branding vs. NPO
• Do I use STEM to sell … or
• Do I use STEM to donate?
Five Impacts a Sports & STEMProgram Can Have
• Workforce Development
• Recruiting
• Sales
• Brand Awareness
• B2B Relationships (w/ leagues, teams, like-minded cos.)
Examples of Effective Sports & STEM Programs
• Street Festival/Fan Zone
• Team/Conference promotional overlay
• STEM Sports Summit
• Proprietary curriculums
• Sports STEM Scholarships