Stellar Staffing: This is How I Do It
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Transcript of Stellar Staffing: This is How I Do It
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Building a Stellar Staff
This is How I Do It.
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Richard S. Grifasi, OD
Practicing Clinician 24 years
Private Practice Owner 17 years solo owner
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Practicing Clinician
Med/Surg Practice Katzen Eye Group Hirsch Eye Group
Corporate Optometry Pearle Vision Lens Crafters America’s Best (short)
Professional Group Practice Vision Associates (six locations)
Solo Practice!
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Solo Practice
Two things I learned I am a business person at heart. I practice optometry as a hobby.
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My Solo Career
1997 Grifasi Eyecare and Optical I, Inc. Elkton, MD
1998 Grifasi Eyecare and Optical, II, Inc. Havre de Grace, MD
2003 Grifasi Eyecare and Optical, III, Inc. Lewes, DE
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Semi-Retirement
2008 Decided to Semi-Retire2008 2008 Divested out of two locations
(kept Lewes, DE) 2009 Boredom Set in.
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Re-Branding/Re-Emerging 2009 Rebranded as L’occhio Eyecare – Eyestyle
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Re-branding/Re-emerging
Focused on Internal Operations EMR Hippa Web/Social Media – (the new
marketing…) Improved business operations Opening a second location in DC ▪ March 2013
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Staffing
My most challenging/stressful area of my private practice. Constant turnover Many patient complaints
How Do I fix this problem? I found no cook-book source. Nobody had an answer.
Conclusion: Figure it out myself. (The “Rich Grifasi
Method”)
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What is “The Rich Grifasi Method”
Identify the problem area of my practice. Take a GOOD look!
Boil it down to its basics. From the basics create a SIMPLE, EASY
FIX THAT WORKS! Easily duplicated. Works all the time. Anybody can do it. There is no mystery, no rocket science.
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What is an Organization/Business?
It is people! It is NOT the inanimate objects of the
organization: the equipment, furniture, computers, etc.
People animate the business equipment.
Business equipment does not produce without people!
Simply stated a business is nothing but PEOPLE!
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What is the Problem Area of My Practice?
Is it people? NO!
It is my LACK of UNDERSTANDING PEOPLE. I was just unaware!
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What is the Solution to My Problem?
Take a good look at people! Get to the basics of what people
really are.
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Sample Business
“Transport USA” Mission Statement:
To transport goods safe, fast, at a low cost
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Business Owner
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Employee #1 The Good Worker
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Employee #2Not helping. Not hurting. He’s Enjoying the Ride!
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Employee #3Not Consistent –Up and Down
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Down and Up
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Employee #5Trouble Maker
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Trouble Maker
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Nobody Sees it
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Nobody Knows What Hit Them
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Fake – False Front
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The Team?
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“They’re gaining on us!”
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“Look out! They are speeding on by!
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Who are They?
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Human Frailty
All people are subject to Human Frailty.
When hiring we must assess a candidate’s human frailty.
We must identify a candidate’s core frailty and make a decision to hire.
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Two Personality Types
Constructive Personality Destructive Personality
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What is the Cost of a Destructive Personality in an Organization?
Lost Revenue Lost efficiency – higher operating costs
– lower profit Increased “work” – busy work
producing no income Lost Future Business Turned Away Business Loss of Your BEST Employees! Loss of Your Practice Enjoyment and
Happiness – STRESS!
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The Three Classes of Personnel
The Wholly Shiftless The Defiant Negative The Willing
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The Wholly Shiftless
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The Defiant Negative
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The Willing
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The Scale of Motivation
Money Personal Gain Personal Conviction Duty
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Money
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Personal Gain
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Personal Conviction
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Duty
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What is Personality?
The Social Personality The Core Emotional Personality Will the real personality please stand
up?
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The Human Evaluation Scale
4.0 Enthusiastic 3.5 Cheerful 3.0 Conservative 2.5 Boredom 2.0 Antagonism 1.5 Anger 1.1 Covert Antagonism 1.0 Fear 0.05 Apathy
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4.0 Enthusiasm
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3.5 Cheerful
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3.0 Conservative
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2.5 Boredom
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2.0 Antagonism
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1.5 Anger
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1.1 Covert Antagonism
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1.0 Fear
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0.05 Apathy
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The Defiant Negative
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The Willing
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Recruiting
Two Concepts to Never Forget There definitely are people out there
that are EXCELLENT to recruit. If you are not finding good people to hire
there is SOMETHING WRONG!
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Two Reasons Why Personnel Recruiters Cannot Find Good Staff
It is ABSOLUTELY IMPOSSIBLE for recruits to get to your business.
Somebody is ACTIVELY TURNING PEOPLE AWAY!
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The Hiring Process
“My Way” IS NOT 100% FULL PROOF! What “My Way” does.
Reduces your hiring risk. Makes your best “guesstimate.”
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Create the Hiring CampaignWhom are you attracting?
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The Aptitude Test
Your Ultimate Screening Tool What Do the Scores Predict?
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Sample Test
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The Personnel Skills Test
200 Question Test Areas Tested
Stable – Unstable Goal Attainment – Discontented Composed – Scattered Confident – Not Confident Active – Inactive Aggressive – Inhibited Responsible – Irresponsible Correct Estimation – Critical Appreciative – Lack of Accord Communication Level – Withdrawn
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Graphed ResultsWhat do the Results Predict?
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Sample Graph
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The Application
Just Another Formality Intermission Entertainment
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The Interview
“I am a people Person.” The Two Minute Interview
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The 1 Week Review
What is this 90 day thing all about? Performance – Actions Speak Talk is Cheap. Actions Tell All. Remain Firm – yet fair
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Say What?Who are They?!?
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Get Out!
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Others will “crack.”
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The Stellar Staff!