Stellar Creative Partners Digital Brochure

InstallThe free

Layar™ AR app at the app or playstore on your mobile

device.

It’s no secret that people are using mobile devices for every aspect of everyday life. This trend has captured every demographic group including toddlers to seniors and clearly, mobile device use has reached a fever-pitch with no end in sight. Scan the cover and sample images inside to witness for yourself how AR (Augmented Reality) and interactive print have already changed the face and the future of print advertising.

ScanBy framing any ad or product displaying the

AR icon, then tapping the screen

to activate.

EnjoyAs your ad or

product comes to life as a impressive,

interactive digital experience.

See for yourself how is changing print advertising. Scan the cover or this magazine and the samples inside and watch

as they come to life.

InstallScanEnjoy

Download thefree Layar app

Traditional, static print ads are now the new platform for digitally enhanced, highly engaging interactive media and tracking analytics. If you are not advertising by leveraging the latest in AR technology, you are losing your audience and therefore sales.

Creative ConversionAttract, engage and

convert prospects with interactive multi-media

anywhere, anytime from their mobile

devices.

Interactive ToolsCall-To-Action buttons enable your prospects

to become your customers instantly.

Predictive AnalyticsTrack your total page views, engagements

and buy now conversions with ease.

Increased ROILeverage your ability

to measure your print ad campaigns by empowering your prospects with digital

engagement with video, audio, buy now, social sharing options and

more.

The UltimateAddition To Any Print Campaign.


AR Is Cutting Edge TechnologyAR adds layers of digital information – videos, 3-D models, live streams, photos, audio – directly on items in the world around us. With AR it’s easy to create new impressive, interactive digital experiences – games, live polls, exclusive offers, virtual dressing room, exclusive content on top of ads, magazines, packaging, posters and other items.

Over 53 Million Downloads WorldwideThe Layar™ AR app is the world’s most downloaded AR app with over 53 million downloads worldwide, and continues to grow at an average of almost 1 million downloads per month. The market for AR enhanced advertising has been growing at a very fast pace in the USA and Canada.

Customers Click Through The App 87% Of The TimeOn average, the click-through rate (CTR) for AR customers who used the app is 87%, which means almost 9 out of 10 users that scanned a page or product with AR engaged with a call-to action and interacted with the content. This is unprecedented when compared to any other industry standards, including the world wide web.

Research Reveals a 135% Increase Unprecedented results in a massive 135% increase in a buyer’s likelihood to buy when they viewed an AR enhanced product or advertisement. It was also found that AR has a positive impact on value perception. Participants valued products with AR 33% higher than those without.

As The Smart Phone Market Continues To GrowConsumers are using their devices to interact with all kinds of digital information. The experience of using your smart phone to connect the real and digital worlds is becoming more familiar for consumers, making them more likely than ever to engage with interactive experiences by scanning with their phone. Connecting meaningful and useful digital content to the real world isn’t the future anymore, it’s here today.

Facts and FiguresThe Not So Boring


The AR Creative Studio and Stellar Creative Partners is ready to help create and execute outstanding AR and Interactive Print solutions to meet your marketing and advertising objectives. Together with our partners around the world, we’ll work to develop innovative solutions based on your needs that are sure to impress. With insights from hundreds of thousands of AR campaigns, we have developed a fact-based understanding of what works in AR.

We’ve got you covered.Whether you need full end-to-end service

Professional training and consulting or just a little help on the wayFrom concept to execution

ConceptCreating AR

innovative ideas means being an expert in your

field, and no one knows AR better

than us. We’ll find the perfect

solution to fit your needs and

objectives.

DesignWe know

requires lots imagination and design and clear

call-to-action functions.

It’s our goal to give your audience the

best experience possible.

BuildAR creation can

be a complex task to properly combine print,

mobile and online content.

Our experts have you

covered. No code, no hassle,

no problem.

ConceptCareful testing

and proper promotion are

critical, and often over

looked steps at launch. We’ve seen hundreds of campaigns

and we’ll ensure yours is good to

go.

EvaluateExperience

counts. We know that the work

doesn’t end at launch. We’ll

partner with you to optimize your campaign and to keep improving

in the future.

CreativityBegins InThe Creative Studio


Sample Features• Custom Image• Multi layered custom graphics• Web-link graphics overlay• Auto-Play audio file• 6 Image Carousel

Sample Features• Custom Image• Multiple Custom buttons• Multiple Mobile web pages• Multiple URL functions

See For YourselfScan These Images With


Sample Features• Custom Image• Multi layered custom graphics• Web-link graphics overlay• Call Now button• Auto-Play Video• Go to Video Function

Sample Features• Custom Image• Multi layered custom graphics• 6 Image Carousel• Go to our website button• Buy Now function• Call Now button

See For YourselfScan These Images With


There are many different ways to present your AR message to your audience with single or multiple Videos and/or carousel slide-shows. When the media is activated with AR your video(s) or audio(s) files have the ability to auto-play a single video, auto-play from a single video with additional video(s), click-to-play multiple choice video(s) and audio files in the same fashion.

Auto-play Video or AudioYour feature Video or Audio file will automatically play when activated.

Auto-play Video or Audio With Additional VideosIf your campaign has multiple videos or audio files, you can choose the click-to-play option for all of the files.

On-Demand Video or Audio With Additional VideosIf your campaign has multiple videos or audio files you can choose to have all videos or audio files on your campaign to have the click-to-play option.

Carousel Slide-ShowsCarousel Slide-shows are a great way to showcase multiple products. Shoppers can browse up to 12 product images and tap to buy instantly.

Impress With Interactive Media


Call-to-action (CTA) buttons and their functions are the heart of your AR campaign. They are used to link to websites, call up files, play audio and video files, show graphics, open apps, show a map, connect to buy-now functions and everything that can be linked.

Audio and VideoYour campaign Video or Audio files can be adjusted to open on demand or automatically play when activated.

Carousel Slide ShowsSlide shows are a great way to showcase multiple products. Shoppers can browse up to 12 product images and tap to buy instantly.

Social MediaSocial media is everywhere and is a critical tool used for sharing, posting and blogging about your products and services.

Call-To-Action Buttons (CTA)• Open a Website • Show a Image• Show a Carousel*• Show a Linkable Carousel*• Show a SoundCloud Widget*• Call a Number• Buy a Product• Download a Mobile App*• Share a Page

• Send You An Email• Add To Contacts• Play Audio File• Play Video File• Pin on Pinterest• Launch a GEO-layer*• Launch an App*• JSON Hotspot*

• Vote In a Poll*• Participate In a Survey*• Make a Donation*• Share a Message On Twitter• Follow You On Twitter• Share a Message On Facebook• Like You On Facebook * Premium

Connect With Call-To-Action Buttons


When creating your marketing campaign there are a few guidelines to keep in mind to get the most out of your AR enhancement.

Video and Audio SpecsWe recommend that your Video file be under 2 minutes in duration and saved as a (.m4p video file @ 360 x 240 resolution ). When designing a campaign that features a “static frame image” from your video, remember that the proportions of your placement image must match the proportions of your video. The “placement image” is the main image that will be activated with AR.

Video and Audio LinksIn order for your video or audio file to play, we will need your video or audio file link(s) for the video or audio enhancement portion of your campaign. Just send us the link(s) and we’ll do the rest. (ie: www.youtube.com/3fhol864v)

Art Work SpecsWhen sending us your main AR-image, only send .pdf, .png and .jpg files that are at least 800 pixels on the long edge @ 200-dpi resolution minimum. All images used for layering titles, buttons, etc. must be .png file(s) with a transparent background.

Art Work File TransferringSending us graphic image files is easy. Go to the ( www.stellarcreativepartners.com/artwork-submit/ ) and just follow the directions.

Art Work File DownloadsEvery campaign needs to include “Directions” on how to download and use the Layar™AR app. Once you’ve create an account, we’ll send you links to retrieve everything and

more from our Art-Work-Server.

Guidelines Audio-Video and Artwork


Plan Your ProcessCreating a top quality interactive media campaign involves several time-sensitive steps which may intersect with your existing publication process, so starting with strong plan is vital. It’s useful to outline the campaign creation process and establish who will complete each task.

Create An Attractive Campaign ConceptDetermine your key messages to readers and which content you would like to enhance. It is easier to attract readers and educate them about interactive print if the main content of the publication is enhanced.

Create Ads That Are Suitable For TrackingSince your enhancement relies on visual recognition and tracking of printed and product images, it’s important that the media has enough distinctive design elements to recognized by the AR software protocol.

Eye Catching Call-To-Action Buttons and FunctionsCall-To-Action (CTA) buttons enable prospects to become customers instantly. CTAs enable your prospects and customers to contact you instantly, purchase your products, share your ads through social media and more. Analytics allow you to track total page views, interactions and conversions instantly and with ease.

Complement The ContentTraditional, static print ads are now the new platform for digitally enhanced, highly engaging interactive media and tracking analytics. Be creative and get your point across with fun, informative and exciting content.

Video and Audio ContentThere are many ways you can enhance your campaign. Single auto-play video or audio, single auto-play video or audio with additional videos and multiple videos or audio with a click-to-view option.

Successful Steps For a

Campaign


AR and interactive media is the newest and most valuable technology since the birth of the internet. Applications within the print media world are endless and can be used in countless ways including marketing and advertising, education and entertainment. As a Layar™ Certified Partner, Stellar Creative Partners is your complete source for the most creative and highly engaging, entertaining and successful multi-media supported campaigns. Contact us today so that we may begin the process of providing you with the most effective solutions to all of your interactive media needs.

Together, we have the technology and creativity you need to create incredible interactive campaigns that can make your media campaign stand out from the crowd like never before.

We’re Here For You All The Way

Publishing Add value, boost

engagement and up-sell ads with impressive,

extra digital content

Advertising Enhance

marketing and creative work

with interactive media served

on mobile device

technology.

Packaging Imagine

packaging that comes alive

with multimedia content. Take

a load off your support calls.

Retail Increase sales with

interactive item tags, posters,

brochures and more.

Education Bring learning into the future

with more engaging classroom materials

Online Order PlatformCreative Support and Collaboration

Dedicated Account ManagersFast, Easy Updates and Maintenance

Stellar Creative Partners Digital Brochure

Documents

Transcript of Stellar Creative Partners Digital Brochure