Steljes case study

This is you: eager to get online awareness, but having one-size-fits-all social media thrown at you with no results and no ROI.

The answer? Perfectly Social.

Copyright 2012 © Perfectly Social Ltd | Registered in England No. 7268364 | Contact us

http://www.perfectlysocial.com/

http://www.perfectlysocial.com/contact/

“Shannon’s energy and knowledge is boundless and we all had immense fun and more importantly thought about our social media strategy in depth. Book her, you won’t regret it.”

Martine Dodwell-Bennett, Sales and Marketing Director at Steljes


http://www.steljes.com/


THE CHALLENGE FOR STELJES…

Steljes is a UK distributor who exists to service the resellers market in order for resellers to sell.

Creating awareness of the Steljes brand with end users is not recommended – instead they need the focus on getting SMART in front of executives at Director level and above, at companies with more than fifty employees in UK/Ireland.

PERFECTLY SOCIAL SOLUTION:

Align our social objectives with the business objectives of Steljes. 1. Boost SEO, SEM and SMO;2. Use social platforms, hashtags, one-pagers and build

relationships with Key Influencers;3. Produce freshly-pressed content to reach the community,

mixed with curated content and Steljes-specific material, aiming for at least 250 blog visits per month, with an increase each month;

4. Provide social support pre, during and post business events to raise awareness of SMART;

5. Align our efforts to support the creation of blog leads.

THE RESULTS:

A growing online community, dynamic content and more than we can share in this box… so here’s last month’s social report…



ACTIVITY TYPE LAST REPORT THIS REPORT COMMENTS

Key Alliances

Relationships Did not exist.

3 committed and excited to be part

of what we’re doing.

KIs in operations, technology and FM. eBook activity to launch Dec 1st.

Video in January 2013.

Blog Traffic Shares

Comments

478114

6842656

Blog traffic is still increasing due to content and Twitter activity.

Blog advertising, subscribe incentive, and reciprocal activity with stakeholders to

commence.

Industry content – freebies

Produced 10 one page summaries on valuable actions that can be taken now to boost your online presence. All include an invitation to collaborate with @SteljesBusiness.

This is marketing and PR IP that Steljes is branding to use to start, grow or invest in their

relationships with other stakeholders. To be used on the blog and through email activity.

Slideshare Views 268 480We’re still testing what type of content works

best here. We are still refining and experimenting.

Twitter Followers 196 273Growing steadily despite a shift in our approach

for November to investing in relationships, not adding numbers.

Pinterest Followers 39 92

Pinterest is becoming a stronger source of traffic to our site.

ZEEN Views 231 1210

Social Activity and Results – November 2012



Our Community

Our community of thought leaders, decision makers and industry experts love our support – we share their content, comment on what they do. This makes them follow and share our content.



More of our community



Following events from a distance.Following event hashtags whether we are at an event or not has proven very successful to help us engage, be followed and create good banter and debates inside of our community.



When we are live at events…



Blog Insights – traffic over one year:

- Traffic has more than doubled compared to a year ago.- Increasing heavily per month and will only grow as we refine.- Beating our target of 250 views per month by 100%.



Pinterest

Good engagement on Pinterest with fun content, productive content and also sales-based content.



eBook

We’ve been collaborating with key people in the industry to produce freshly-made content to directly build a pipeline of leads. Look out for this in 2013… because the eBook market is huge and we’re the people to make the most of it.



SOCIAL PR SOCIAL MARKETING SOCIAL CRM ONLINE REVENUES

The evolution of PR is social PR. We create Opportunities to View (OTV) online because your audience needs to see something sixteen times in a four week period to get them past inertia.

Blogger outreach is a really big part of that. ;)

Social events online and offline – they create opportunities you just can’t get anywhere else.

Content – freshly pressed content, curated content.

Organisations who blog 20x per month generate 5x traffic and 4x the leads.

Customer service through social moves negative sentiment to neutral to positive and ultimately to advocates, to respond to the community for you. This means shutting down negative comments, answering basic questions or providing reviews and recommendations.

Blogger outreach – the heart of all social campaigns in 2013. This straddles PR and marketing regularly.

Retain to up-sell and cross sell. Especially when you’re earning a commission from it.

Loyalty.

This is where we have set our targets for 2013.

The future of all business.

Information/product-based sold through inbound marketing techniques.

Another area we are exploring – and our eBook is just one way to pioneer this.

The birds eye view of organic social business activity:



KEYWORD RESEARCH PAY-PER-CLICK EMAIL MARKETING

Machine-made solutions:

PPC – there is no other place you can advertise your products to people at the exact moment they are looking for them.

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into Google, Bing (Bing and Yahoo are merging) along with other search engines - when conducting an online query.

We research and locate highly targeted keywords in order to achieve better rankings, increase website quality score, and maximize return on investment by selling to people who want to buy your product or service.

Pay Per Click (or PPC) is an internet advertising model used to direct traffic to websites, where advertisers pay the publisher only when the ad is clicked. With search engines, advertisers typically bid on individual keywords or keyword phrases relevant to their target market.

Our hands-on traffic management team monitors keyword activity, click through rates, and many other aspects of your campaign daily in order to reduce keyword costs and increase sales.

This strategy is used to directly market a commercial message to a group of people using email.

It usually involves using email to send ads, request business, or solicit sales, and is meant to build loyalty, trust, or brand awareness.

Our in-house team of sales writers will craft informative expert content that encourages your current and potential customers to take action (i.e. purchase your product or service).

CustomSolutions

Highly targeted, interactive, and custom-designed blogs, websites, and mobile apps.

An overview of machine-made solutions:



We’re not your mother’s social <enter cool industry jargon here> agency.

We work with businesses who are tasked with delivering more results with less budget, less time and fewer resources.

This means social has to work hard to reduce operating costs whilst supporting their bottom line.

We’re Perfectly Social - and we don’t have to tell you how brilliant we are… our clients volunteered to do that for us. Really.


http://www.perfectlysocial.com/


Do you need to tick these boxes? 1. Boost online awareness of your business

or brand;

2. Boost your SEO, SMO and SEM;

3. Forge relationships with Key Alliances in your field;

4. Boost your reputation in your field through freshly-pressed, community-centric content;

5. Reduce marketing costs while seeing an ROI on your efforts;

6. Seize opportunities in real time.



Seen something you like, or just have a feeling your social needs fixing?

I don’t suppose it’s worth having a ten minute chat about what we could do for you, is it?

See how we could revolutionise your business. Contact Shannon today:

Shannon Eastman 077 2031 2585

[email protected]

@ShannonEastman

www.linkedin.com/in/ShannonEastman



mailto:[email protected]

http://www.twitter.com/ShannonEastman



http://www.linkedin.com/in/ShannonEastman

http://www.linkedin.com/in/ShannonEastman


Steljes case study

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