Stein Eriksen Lodge Stein Eriksen Lodge Deer Valley Style Guidelines have been developed to provide

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  • WWW.STEINLODGE.COM

    Stein Eriksen Lodge BRAND GUIDE

    7700 Stein Way | P.O. Box 3177 | Park City, Utah | (435) 649-3700 | (800) 453-1302 | www.steinlodge.com

  • 1

    TABLE OF CONTENTS

    Stein Eriksen Lodge Deer Valley Style Guidelines have been developed

    to provide instruction for hotel logo, color, typography, name usage,

    and general formatting. Visual symbols impact how a business is

    perceived, and consistent logo use is an important component of

    building and maintaining a strong identity.

    The Style Guidelines cover basic elements and can be shared with

    anyone working on printed or web materials.

    All materials must be approved by the Marketing Department before

    being printed or published.

    BRAND IDENTITY

    FOR ADDITIONAL ASSISTANCE

    Brand Identity Page 1

    Logo Elements Page 2

    Logo Configuration Page 3

    Logo Color & Display Page 4

    Affiliated Logos Page 5

    Affiliated Logos Page 6

    Partner Logos Page 7

    Secondary Color Palette Page 8

    Typography Page 9

    Email Signature Page 10

    Proper Name Usage Page 11

    If you are unsure about logo usage, font types, color palettes, or

    any other branding & style guide elements, please contact the

    Marketing Department directly.

    MARKETING@STEINLODGE.COM (435) 604-2793

  • 2

    LOGOTYPE The name Stein Eriksen Lodge is to be set in Goudy Extra Bold in small caps.

    DESCRIPTOR The words Deer Valley are a required descriptor and element of the logo, to be set in Goudy Bold in small caps.

    LETTER KERNING The spacing between the “D” and “E” in “Deer” should be adjusted to match the space between the other letters. A similar adjustment should be made between the “V” and “A” in “Valley”

    LOGO ELEMENTS SYMBOL

    DESCRIPTOR

    LOGOTYPE

    LETTER KERNING

  • 3

    Contact the Marketing department at marketing@steinlodge.com if you have a usage need that may need altering.

    LOGO CONFIGURATION

    Correct Usage Secondary Usage

    Tertiary Usage

    Horizontal and vertical logos are allowed in situations where space is limited.

    Stein Eriksen Lodge logo has been

    thoughtfully sized and proportioned. It

    should not be stretched either horizontally,

    vertically, or reconfigured.

  • 4

    Logo Color: To maintain consistency & strong brand identity, the logo should be used in listed colors only.

    Pantone: 872C CMYK: 20; 30, 70; 15 Hex Color: #B2975A

    Secondary One-Color Usage: Secondary one-color usage includes black and white. Contact the marketing

    department if you have an alternative color need.

    Clear Space: The logo should be kept clear of any competing text, images, and graphics. It must be surrounded by a minimum of 20%

    of the total logo witdth.

    LOGO COLOR & DISPLAY

    CLEAR SPACE

    CLEAR SPACE

    C LE

    A R

    S PA

    C E

    C LE

    A R

    S PA

    C E

  • 5

    AFFILIATED LOGOS All additional logos correspond to different entitites of the Stein Eriksen Lodge property. These logos shall

    follow the same formatting guidelines as the primary logo. The primary color associated to the logo may also be used for accents and promotional items.

    Pantone 175C

    Rich Black

    Pantone 4625C

    Matte Foil Gold: MM129

    Pantone 8503C

    Pantone 877C

    Pantone Gold Metallic 872C

    Pantone Gold Metallic 872C

  • 6

    GLITRETIND

    AFFILIATED LOGOS All additional logos correspond to different entitites of the Stein Eriksen Lodge property. These logos shall

    follow the same formatting guidelines as the primary logo. The primary color associated to the logo may also be used for accents and promotional items.

    Pantone 146CPantone 146C

    Pantone 627C

  • 7

    PARTNER LOGOS

    PRIMARY LOGOS SECONDARY LOGOS

    *Verify Cadillac logo annually.

    Always request usage rights from these partners before using these logos.

  • 8

    SECONDARY COLOR PALETTE

    Pantone: 7533 CMYK: 70; 68; 64; 77

    RGB: 35; 31; 32

    Pantone: 7504 CMYK: 0; 25; 45; 40

    RGB: 166; 132; 98

    Pantone: 1545 CMYK: 0; 53; 100; 72

    RGB: 102; 55; 0

    Pantone: 157 CMYK: 0; 43; 70; 0 RGB: 249; 162; 94

    Pantone: 1405 CMYK: 0; 36; 100; 63

    RGB: 121; 83; 0

    Pantone: 7502 CMYK: 0; 8; 35; 10 RGB: 232; 211; 162

    Pantone: 1675 CMYK: 0; 67; 100; 28

    RGB: 185; 89; 21

    Pantone: 148 CMYK: 0; 16; 37; 0 RGB: 255; 216; 167

    Pantone: 876 CMYK: 30; 50; 85; 60

    RGB: 186; 135; 72

    Pantone: 4545 CMYK: 0; 3; 19; 6

    RGB: 241; 229; 199

    Pantone: 1665 CMYK: 30; 68; 100; 0

    RGB: 243; 115; 33

    Pantone: 7401 CMYK: 0; 4; 18; 0

    RGB: 255; 242; 212

    The following colors can be used as an alternative to the standard Pantone 872 or as an accent with the Pantone 872. The additional color palettes keep the brand looking fresh and provide alternatives when the

    standard color blends in with the background. (Consider using during seasonal changes.)

  • 9

    TYPOGRAPHY

    HEADLINE FONTS

    BODY COPY

    THE SPA ACCENT

    Goudy Extra Bold CG att in Small CapS

    Goudy old Style Bold in Small CapS

    AVENIR NEXT BOLD ALL CAPS

    GOTHAM MEDIUM IN ALL CAPS

    Avenir LT 45 Book

    Gotham Book in Regular

    Goudy Old Style Bold in Regular, Bold, or Italic

    Sloop Script Regular (SloopScript Regular)

  • 10

    EMAIL SIGNATURE Email signatures are saved and accessed via the digital platorm XINK. For new employees, Human Resources

    will set up your email signature at time of hire. The IT Department will ensure it works properly and can assist with any issues.

  • 11

    PROPER NAME USAGE The official name of the resort is Stein Eriksen Lodge Deer Valley. The full name appears in the logo.

    “Stein Eriksen Lodge” may be used in all copy.

    Bjorn Stova Boutique Shop Bjorn Stova Gift Shop Champions Club Deer Valley Ticket Office First Tracks Kaffe Flagstaff Meeting Room Freestyle Theater Glitretind Restaurant Main Lodge

    Mid-Mountain at Deer Valley Resort Steps from Sterling Lift at Deer Valley Resort 5 Minutes to Historic Main Street 40 Minutes to downtown Salt Lake City 45 Minutes to Salt Lake City Airport

    Stein Eriksen Lodge Deer Valley Stein Eriksen Residences Deer Valley Stein Eriksen Lodge Real Estate The Chateaux Deer Valley The Residences at The Chateaux Deer Valley

    Mountain Lodge Olympic Ballroom Stein Eriksen Ballroom Stein Eriksen Lodge Real Estate Stein Eriksen Sport The Spa Troll Hallen Lounge Valhalla & Odin Private Dining Rooms Viking & Stein Boardrooms

    AMENITY & FACILITY NAMES

    LOCATION DESCRIPTIONS

    AFFILIATES OF STEIN COLLECTION Chateaux Realty Cena Ristorante & Lounge Le Spa Chateaux Silver Aspen Spa The 7-8-8-0 Club