Steffen Hedebrandt - NGH 6
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Transcript of Steffen Hedebrandt - NGH 6
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Review Economy
@SHedebrandt
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What is Airtame?
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Growth team
Content
Voice / Social
Reviews
Partnerships
Paid
Mail Flows
PR
Tracking / Analytics
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What is the Review Economy?
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How to win in the review economy?
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How to ramp up the harvesting?
1. Create value for your customers
2. Built a system that identifies happy users
3. Harvest the goodwill
4. Direct the goodwill towards an online reflection
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New customers
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IndieGoGo
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The customers gets the mail
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Unhappy Customer
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Happy Customer
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Okay, get to the case… Can I make money on this?
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What to do when that’s in place?
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Start tracking your rankings
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Learn how the search engine
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Setup up ads
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What have we learned?
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BRAND
“If you could give one piece of advice to your younger self
that pertains to your career in marketing, what would it be?”
“I would tell myself that a brand is the sum of every experience
a customer has with your company, and a strong brand will
always generate long-term growth and revenue.
It’s important to think about the entire customer lifecycle and
relentlessly improve the interactions customers have with
your company.”
Bill MacaitisCMO - SLACK
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@SHedebrandt
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