Stefan Jacoby
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description
Stefan Jacoby. President and CEO Volkswagen Group of America. “Realistisch”. “Get Real”. The World’s Most Innovative High-Volume Brand. 5 Pillar Strategy. Products. 5 Pillar Strategy. Products. Brand Positioning. Das Auto. Quality Improvements by Calendar Year 2004 - 2008. - PowerPoint PPT Presentation
Transcript of Stefan Jacoby
Stefan JacobyPresident and CEOVolkswagen Group of America
““RealistischRealistisch””
““Get Get Real”Real”
The The World’s World’s MostMost Innovative Innovative
High-Volume High-Volume BrandBrand
5 Pillar Strategy1. Products
5 Pillar Strategy1.Products2.Brand Positioning
Das Auto.
Quality Improvements by Calendar Year 2004 - 2008
Source:Source: FPQ Prognosis, K-GQS-8/2 FPQ Prognosis, K-GQS-8/2
Complaints / Vehicle after 12 Month Ownership
1.391.22
0.980.83(YTD)
Prob
lem
s /1
00 V
ehic
les
0.80
12%12%20%20%
15%15%
2004 2005 2006 2007 2008Fcst.
The Best Residual Value Model in Segment
RabbitRabbitJettaJettaEosEos
The Best Overall Brand
5 Pillar Strategy1.Products2.Brand Positioning3.Dealer Network
5 Pillar Strategy1.Products2.Brand Positioning3.Dealer Network4.VWoA
5 Pillar Strategy1.Products2.Brand Positioning3.Dealer Network4.VWoA5.Local Production
Mark BarnesChief Operating Officer,
VW Brand
Toscan BennettVice President Product
Tim EllisVice President Marketing
