Steez Magazine 6.2

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CheckINg Japan PHOTO Ryo Hiwatashi

Danny Toumarkine PHOTO Shreddy Times

The Gallery Kellie Talbot PHOTO Courtesy of Kellie Talbot

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4038 MM Northeast Snow Ad_F.indd 1 10/3/11 8:31 AM

SNOW / SKATE / CULTUREVOLUME 6.2

WIINTER IS FINALLY HERE BUT YOU PROBABLY

WOULDN’T KNOW IT JUST BY LOOKING OUT THE

WINDOW. Snowfall totals are down throughout the US,

but that’s not keeping the industry from making some

moves. Lucas Magoon joins the Carinthia Parks team

and MFM returns to the Mountain High team. Matt

Gebo joins the Mount Snow marketing team, while

Bobby Foster does the same at Waterville and Stacy

Lopes at Ragged. Next time you’re at the mountain,

check out the SNOWCRU App for a free way to keep in

touch with the homies. Granite Gorge finished a sick

new lodge and Gunstock finished their zip line expan-

sion. Even with the poor snowfall, retail sales at snow

and skate stores were up throughout the holidays.

The holiday season left us with some gnarly skate

video parts wrapped up with a neat little bow. Nyjah

Huston dropped his “Rise and Shine” part with enough

hammers to open up a hardware store. Shake Junt’s

“Chickenbone Nowison” satisfied our need for shenani-

gans with Neen Williams turning pro for Deathwish

and Shane Heyl turning pro for Baker. Thrashers “King

of the Road” is still going strong, you can find episode

6 on their homepage. The guys at 5BORO are working

on tricks for their video “Join or Die” with a new teaser

just released.

Sean Malto parted ways with Etnies with a new hookup

on Nike SB. Mike Mo Capaldi recently left Lakai

footwear for DC. 2011 Tampa Am winner Trevor Colden

is getting his threads from Omit clothing. Santa Cruz

picked up Josh Borden to their team. The new footwear

company Praxis just added legend Karl Watson to their

roster. New Jersey native Ishod Wair is now pro for

REAL. RVCA Co-Owner Jimmy Arrighi announced that

he is launching a new apparel brand, Eswi. Don’t forget

Mountains of Steez Day is Feb. 11th this year at Gran-

ite Gorge. See ya out there!

magazine®LLC

CHIEFAndrew Bablo [email protected]

CREATIVE DIRECTORJoe LoVasco [email protected]

PHOTO DIRECTORJoe LoVasco [email protected]

HEAD REPPeter Prudhomme [email protected]

EDITORTaylor Kendall [email protected]

CONTRIBUTING PHOTOGRAPHERSBuddy Bleckley, Kyle McCoy, TJ Schneider, Karim Ghonem, Brian Nevins, Sean Michon, Terry Ratzlaff, Shreddy Times,

Thomas Tikos-Kadji, Ryo Hiwatashi

CONTRIBUTING WRITERS Peter Levandowski, Pat Milbery, Andrew Fersch, Frankie Lopes,

Anthony Shetler

ILLUSTRATORS Joanna Matuck, Phil Ashworth

REPS Doug Brassill, Chris Gadomski, Stefan Kunze, Doug Setzler

INTERNS Alexa Szilagyi

CONTRIBUTORSTravis Moore, Kellie Talbot

THANKSTee Smith, Jake Sproul, Ben Werth, Alex DeGrechie,

Kelly Thomson, Nick Legere, Craig Abbott , Greg Manning, Cat Reagan, Katie Davis, Ian Post, Ryan Brouder, Jame Ward,

Justin Melanson, Colby DeGrechie, Katie Doner, Tom Ryan, Ben Knight

CONTACT US:Steez Magazine® LLC17 Knowlton St. #3Beverly, MA 01915

607.329.5767

INTERESTED IN ADVERTISING OR STEEZ [email protected]

CHECK US OUT ON THE WEB: steezmagazine.comfacebook - twitter - newsletter

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No reproduction of any content in whole or in part is allowed without the expressed written consent of the publisher and artists.

Steez is also not responsible for any injuries occurring from stunts performed in past, present or future issues. Always be safe.

© Steez Magazine® LLC 2012

COVER: Jordan Nield (Tahoe)P: Kyle McCoy

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Japan

WORDS & PHOTO Ryo Hiwatashi

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Ryuichi KabetaHip Transfer

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Rid

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Tom

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eki

apan is an awesome place for snowboarding! One of the spots I like to shoot at is called “Ginzandaira.”

It still has plenty of snow in the Spring-time and offers great views of the land. There are so many new and unique spots to shoot at in Japan that many of them are just being discovered and we’re anxious to shoot at them more next year. Sometimes I have to travel far for a shot, and sometimes they’re just a few minutes from my house in an avalanche protected zone. We love to shoot at night too, and usually no one bothers us. One night we set up a spot for the entire night and just chilled under the lights, drinking beers without any problems. Some of the sickest riders in Japan belong to the “Sclover3” team and they have their own production company that puts out awesome films every year. I enjoy shooting with them as they are not only professional and focused, but very rad dudes to hang out with!

P: Ben Girardi // R: Timmy Taussig

argentina / jackson hole / japan / silverton

real snow adventures // sassglobaltravel.com

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PHO

TO T

erry

Rat

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When I was 11 years young, my Father and I would walk on over to the local park with our sticks, skates and a puck to play a little hockey together. The neighborhood park acted as our stomping grounds for any kind of outdoor fun, providing a hockey rink for all those that chose the hockey option, a sled-ding hill for those tubers and sledders, or an outlet to grab your board, a shovel and invite your friends to go session together.

That same year, I was playing hockey on a team, stuck with a coach who wasn’t all that cool. Let’s just say hockey became a chore, a responsibility, the politics kicked in and the fun began to fade fast as a sport. What my Dad had once taught me about the lifestyle was rapidly transitioning into more of a sport based focus, and away from what I had grown to enjoy, what I had once loved so much about the lifestyle. So, that was it for my hockey days…

Luckily, that winter, snowboarding found me. I have always en-joyed the outdoors, being active, building stuff with my friends, basically the pure art of creation. One magical Minnesota Mon-day, a great winter day in the month of December, my neighbor brought his “Craig Kelly” snowboard over to my backyard and wanted to rip around. Together, we built a jump and he was throwing the raddest grabs. I kept re-building it, shaping the kick for him, learning how to properly provide the right pop to the transition and keeping the landing nice and soft with fresh

snow. We were outside for hours, despite the 10-degree bitter cold temps, and enjoyed 3 or 4 hot choc-olates my Mom brought out to keep us going during the session. Come to think of it, I didn’t even strap into a snowboard that day, I was simply out there to be apart of this new ex-citing lifestyle. You could only guess what my wish was for Christmas that year? After my first board, snow-boarding has been the best thing to happen in life since the invention of the pipe dragon.

If you treat snowboarding as a sport, chances are you will get burned out, you may not enjoy snowboarding on a day-to-day basis, and not appreci-ate it for all the other great experi-ences associated with the everyday lifestyle of snowboarding. Like com-pleting your first ever sticker job on a fresh board, road trips with friends, and all the great conversations while riding the chairlifts.

To define snowboarding as a sport, it damages the roots, the legacy es-tablished over all these years, rang-ing from its counter culture roots, do-it-yourself state of mind, and all the characters responsible for grow-ing snowboarding into revolutionary new avenues. Snowboarding taught me there were no rules, and if there were rules involved, how to break them! It will always remain open as an outlet for self-expression, the fu-ture needs to remain open that way and continue to welcome new cre-ative freedom forever. Please think twice about referring to snowboard-ing as a sport the next time you embark on a conversation, it’s way too cool to slot it into another cat-egory of sports. Snowboarding is the funnest thing on earth, and just be-cause it’s now in the Olympics and ultra popular, doesn’t mean it needs to be defined as a sport.

Shred on, stay safe and have fun!-Pat Milbery

Snowboarding Is Not A Sport or is it?

questcreative

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photographer

Kyle McCoy 1V 35mm with 50mm lens

Gremlin Games 2011

equipment location

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bckgrnd

THIS LAST APRIL 20TH, THE GREMLIN GAMES turned out to be a cold stormy day (thanks La Niña, where you at now?) This didn’t stop anyone from having a great day of mini-shred, BBQ, and celebrating. I’m not sure if it was the cold or the fact I forgot to charge my camera batts the night before, but my Mark 3 died like twenty minutes into shooting. Luckily I had my 1V 35mm with a 50mm lens and a few rolls of film. Magoon wasn’t waiting till midnight to party like a true Gremlin. - Kyle McCoy

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bckgrnd

ASH LIKES THE OLD BIKER MOTTO,"FREAK OUT THE SQUARES."With his good looks and rough beard, his shovel runs an original "war bird" and the holy cross...scratch that, the unholy upside-down cross.June 2011 we packed up and took a stroll down through the hills of California.-Tj Schneider

photographer

Tj Schneider Canon 7D50mm lens

Hills of California

equipment location

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HOME TOWN Bondville, VTt

SPONSORS Me Glad Apparel, SOLID Snowboards, Dragon, SGT (SASS Global Travel), Vermont Skateboards

up &coming

JAMES HAFFNER

Where are you from on the East Coast and where are you living these days? Are youin school? I’m from Bondville man. Jerry Tucker has skated our ramp and bowl. I’m pretty honored to make that claim. I went to college in Colorado during the fall. I’m goin’ back in May. School’s kind of groovy. I’m tryin’ to get a bachelors of journalism. I really dig Hunter Thompson, gotta keep that vibe cruisin’. I live in Summit County now though. Agh, I love to snowboard brother.

What does John Cardiel mean to you? Everything brother. He invented that lust for life that all those park sharks have. ALL HAIL JOHN-NY CARDS! Ian Kirk actually gave me a Johnny Cards pro-model with some super groovy grip art

JAMES HAFFNER a recent graduate from Stratton Mountain School (SMS) is pushing the limits on a daily basis. When he’s not being a journalism student at CU Boulder, you may find him crushing local skate parks with friends, filming with some really good crews, or just living in the mountains riding rails, park and pow. Here is what he had to say about a few questions when we caught up with him in Colorado this year.

on it for wall decor. It got stolen out of my truck at Boulder skatepark though, but that got handled.

How has skateboarding shaped snowboard-ing? And what is your feeling on style? Snowboarding is pretty much mountain kids tryin’ to skate while strapped in. I mean skatin’ is way more core and all that, but seriously, everything I dig about snowboarding comes from skateboard-ing. Cardiel used to be a pro shred. Go cruise the world wide web, you’ll find a sequence of him at Boreal doin’ a back sevy japan off a cat track into a mogul field. The dude is RAW! And style, woah. I can’t back anyone without it, and it’s loony these days. Some people can chuck and get high scores in contests or whatever, and good for them, but that ain’t future proof. Style knows no time.

What are your future plans with skatingand snowboarding? I don’t really believe in makin’ plans, you just got-ta cruise with it. I know I need a better method on my snowboard, and a backside crail slide on my skateboard. I don’t know man. I’ll do whatever Kirk thinks I should. I love that guy. I actually beat him in pool last night - whatsup!

PHOTOS Thomas Tikos-Kadji

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Flow through a mix of boxes, rails, jumps and jibs in the terrain park and show it with steez. Points are earned on style as well as difficulty.

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INTERVIEWED BYChris Gadomski

PHOTOS COURTESY OFShreddy Times

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DANNY TOUMARKINE INTERVIEWA PRODUCT OF NEW HAMPSHIRE’S WHITE MOUNTAINS, North Conway local, Danny Toumarkine, was on the fast-track to industry success. Raised riding Cranmore’s Darkside Park, Danny quickly gained notoriety with coast to coast podium finishes. Acquiring Burton as a sponsor at the age of twenty in 2006, Danny would later receive access to prestigious events such as the U.S. Open and Dew Tour. A seemingly fairytale story, with a combination of hard work and natural ability, Danny began filming with Shreddy Times, a video production company he co-founded with his brother, Conor. While on a film trip to Montana in early January 2011, Danny’s snowboarding career, as well as his life would be compromised by a traumatic brain injury, sustained while attempting a routine jump.

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ow ya feeling Danny?Really good thank you, how you feelin’?

Always good, where you at these days?I just got back to California a week ago, gonna chill out here for another ten days, head back East for Christmas and then back out here on New Years. Then I’m gonna start shredding on the third. Usually this time there’s so much snow here, last year there was over a hundred inches, and there’s really not much going on here right now.

You’ve powered through this injury with such perseverance. What struggles are you still dealing with? A lack of understanding from other people. It’s not a common injury, I mean it’s not a broken leg or something where you’re walking around on crutches. Ya know? I look the same, talk the same, and act the same. A lot of people think that there has to be something different about me, but there’s not.

The trailer for “Moving Forward”, a feature video documenting your injury and recovery experience dropped in mid November, tell me about how well that was received? Really good! It’s been received really well, and so many people have seen it. It’s up to 50,000 hits I think, everyone was super psyched on it. They said it was very inspirational, I haven’t really gotten any negative feedback from it, other than it was hard for some people to watch, they got emotional. Hopefully it’s starting to change the industry, wearing helmets more ya know?

Danny, it seems your injury was so extensively documented; can you elaborate on your relationship with Shreddy Times?Well I’m the co-owner of Shreddy Times, my brother and I started it probably 3 years ago. This injury kinda was a huge speed bump, with every-thing that’s been going on. As of now we’re really working hard on the video that’s going to be com-ing out January 10th, and then we’re still going to

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continue on with our friends, making edits and whatnot. But it’s... I mean, I almost died (laughs) so it kinda held things up for a bit.

ake me back to January 3rd of last year. You’re in Montana filming with friends, what happened? It was a pretty productive day, got a bunch

of shots in the morning. It was a pretty typical re-sort, and it was just a trail-to-trail transfer. I had hit it, probably five times that day already. I was just doing a backside 180, I remember half of my airtime. No one really saw me fall, but from what I’ve gathered, I basically caught my heel edge, smashed my head on the hard snow, and then went off the trail, because the trail wasn’t very

wide. And that’s pretty much all I remember of January (laughs).

Were you coherent following the initial impact? What are your earliest memories post injury? No, the initial impact caused a skull fracture, kinda like a mega-concussion, I don’t remember any of that. I was airlifted to the hospital, I really don’t remember anything for 3 and a half weeks.

What resort were you at?Teton Pass. That was our first time going there, and we were all stoked because the guy set us up with free lodging and tickets and ya know, we were allowed to do whatever we wanted at the resort.

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Tell me about the hospital stay; where were you at and for how long?Benefis Hospital, in Great Falls, Montana. I was brought in on January 3rd, and was there for 33 days. 3 is my lucky number.

How’d you maintain the strength and motivation to soldier on?Not that I remember the first month really, but when I started to come around I realized all my best friends were at the hospital, my whole family was there. And then the website that my brother started, dannyisthebomb.com, all the support from all my friends, and from people that I don’t even know that wrote in. That was crazy to me, and that helped out a lot for sure.

As serious as traumatic brain injuries are, you’re extremely lucky to have recovered to the extent you have, in what little time you have; what’s been the most difficult part of the recovery process? I think I’d have to say like I said before, people not understanding the injury. That was super frustrating to deal with, ‘cause ya know some people support you and are by your side the whole time, and others just totally write you off and think you’re a different person because of what you’ve been through. Gaining weight was kinda tough too, because I lost so much when I was in the hospital.

Aside from physical therapy, what activities have helped you rehabilitate? Hiking, I kinda set new goals for myself and got

into sports that I don’t usually do. I’ve hiked 400 miles since my accident. Golfing… I just kinda had to get excited about new things, it wasn’t a typical summer for me.

I know you’re super stoked to get back on your board, and everyone’s curious, what are your plans/goals/aspirations for this winter season?Have fun. I’m just excited I can get on a board this soon after the accident. I don’t have any goals of doing tricks or anything specific like that. Just have fun with the people that have been there for me through this accident like all my good friends.

How about a helmet sponsor?Sandbox Helmets.

What’s your sponsor list looking like for this season? How’s their support been throughout this ordeal?They’ve been great, Burton, Analog, Northstar, and Electric. Tubular Neckwear and Shreddy Times. They’ve been super good, they cut my jacket off me when I got hurt, and by the time I woke up, Analog had already sent me another jacket of that exact one. Burton sent a couple

“Have fun. I’m just excited I can get on a board this soon after the accident.

I don’t have any goals ofdoing tricks or

anything specificlike that.

“

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boxes out not even for me; it was for my family and friends that were there. So it was pretty cool that they were able to do that.

Getting away from the accident a little bit, Danny, you’re a well traveled guy it seems. Where are you trying to go in the near future? Or are you just holding it down in New England? I’ll be based in Tahoe City, California for the whole winter, and then probably do a trip or two to Colo-rado and maybe the East Coast. As far as sum-mer goes I might go back up to Mt. Hood, and down to South America (Argentina). After missing this year I wanna be riding as much as I can be.

I heard you were on the hunt for some new wheels, you find anything? I had a car on the East Coast, I just didn’t feel like driving one back out here but I ended up doing that, just driving my car from the East.

How was the road trip?Long... Yea long and fun, I did it with one of my best friends from the East Coast, he’s moving out here. And then we met my brother and my girl-friend in Colorado and continued on from there.

It seems Tahoe is almost like a New England transplant right now.Yeah it is. It’s an easy switch, better weather and

a lot more snow.

How is it having the hometown crew out there?Yea I love it. It’s all the right people from the East Coast that are trying to have a bit of a change, and a better environment to do what they love to do.

Well Danny, thanks so much and most of all, congratulations! Any shout-outs?Thank you to everyone who has supported me throughout this tragic accident. Your support has been nothing short of amazing! Everyone who donated money, followed me for all 33 days on dannyisthebomb.com, my family/friends, all the doctors and nurses... EVERYONE!

Also, the sponsors that we have gotten on board for our video project have been so supportive. Special thanks to all of you below-

Vitamin WaterHigh Fives FoundationBurton SnowboardsSandbox HelmetsClif BarSticker PackKicker

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Parker DukeBig ollie to boardslide, 180 wall drop

PHOTO Kyle McCoy

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photo

Jarrod PimentalMaking double sets look easy.

PHOTO Karim Ghonem

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Rob HallowellThrowing down by the seaside.

PHOTO Brian Nevins

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Pat FarrellWallie. Blunt. Fakie.

PHOTO Buddy Bleckley

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PHOTO Sean Michon

WORDS Anthony Shetler

marcomahony

WRITE-UP

Top 360 Flip / LEFT Front Board

hen Marco isn’t working his full-time job, buying scratch tickets, or out hav-ing a few, he will most likely be out on a killing spree with his skateboard.

Since he was a young lad he always has had an incredible talent with skateboarding, and all of the locals immediately took notice. For years he’s been out filming for this or that, non-stop. Only recently have things been taking a great turn for him in the skateboarding world. It’s got to be his persistence. If he really wants some-thing bad enough, he just won‘t stop ‘til he‘s got it. Here’s a perfect example, one of many. He decided to try and boardslide this double kinked, wooden rail with two harsh turns in it, in town, which had close to zero run-up. First day there, he had tried it for about an hour before

taking off to work with no success. Day two, he had still been giving this thing a try for around an hour and a half until he sacked on it and broke one section of the rail in half. We thought it was over right there. Nope, we took the two halves to the hardware store, bought some new wood, cut it to the right length, angles, and boom, we were back in business. We nailed on the new rail, and he got it the third day back, twice in a row for the sake of landing it nice and clean for the camera. This is the persistence we’re talking about here. Marco’s been trying harder than most anyone I know to get things going for the better part of his life. The dude most certainly has, and deserves a bright future. Just know, this is far from the last you’ll see of him, keep your eyes and ears in working order!

“MARCO’S BEEN TRYING HARDERTHAN MOSTANYONE I KNOWTO GET THINGSGOING FOR THE BETTER PART OF HIS LIFE -A. SHETLER

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ILLUSTRATION Phil Ashworth / WORDS Peter Levandowski

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A GLITZY AND GLAMOROUS LIFE, SALES REPS MAKE EVERYONE JEALOUS OF WHAT THEY DO. FROM ALL THE GIRLS AND FREE PRODUCT, TO THE GREAT HOURS AND FREE LIFT TICKETS, EVERYONE WANTS TO BE A REP. Most of this is a lie, except for the fact that everyone wants

to become a sales rep for a great company, hoping the other facets come true. No one knows the days of travel, the time away from home, the years spent working toward becoming a rep, or the expenses that need to be paid up front (hotels, gas, vehicle payments, samples, and so on). The responsibilities are endless, having to deal with the shops and the vendors at the same time. What carries most of these guys through every season is their passion for their company, and love for the sport.

Becoming a sales rep is a long and tedious road. Most guys started working for other reps to get hook-ups like free gear and contest fees. Many reps were once at the top of their game in their respective sport as a competitor. This leads to many connections, networks, and an under-standing of what it takes to be a successful rep. Matt Beck (Colorado and New Mexico Account Manager for Burton, RED, Anon, and Frends) says “I was a regional team rider for Burton in Vermont way back when. At this time Chris Cop-ley was the New England Burton Rep. Cope was the sh*t. Smart, super fun, and clearly a suc-cessful dude. He showed me the way to do this thing right.” Every rep starts somewhere, many taking the same paths through the lower ranks and moving upward as they find their own style of selling. Most reps were on am-teams that gave them their first shot at repping. “I was a rep rider for Oakley as a kid, and Mark Wakel-ing who was the Oakley rep gave me a shot at sub-repping” says Nelson Wormstead (Oakley Principle Rep in New England handling Oakley, Rayban, Revo, and Arnette). It’s not as easy as it may seem, so any twenty something year old who’s looking for a job, cross snowboard rep off the list because you would have been chosen al-ready. Unfortunately, we can’t all become reps.

There are a lot of good things that are associ-ated with being a rep. Selling a brand they love and working for a company they love makes it easy for most of them because they are pas-

sionate about it. We all know that a heart-less job doesn’t feel like it has much meaning, but doing a job that’s not considered a “job”, is priceless. Brandon Halberstadt (Sales Rep for Arbor and Nixon New England/Main Event Director) states “It’s not a job as much as a life-style. Making your own schedule, being driven to make money, and seeing your friends while traveling as much as we do everywhere is the best.” He then begins to talk about the nega-tives, “Expenses, sample bills, late nights, little sleep, partying harder than anyone, forgetting to eat, relationships, f**k this job is the worst...AND the best.” For every pro there is a con. Most of the negatives are hidden from the pub-lic eye, which is why repping looks so awesome. “For me, it’s the connections and friendships you make along the way. I’ve repped the East Coast and West Coast, and the common theme amongst most retailers is they love what they are selling. When at the end of a meeting you can go ride, surf, or skate with an account, you know you are doing something right,” comments Jeff Brusven (North Face Specialty Sales Man-ager). But for every time they get to go skate, surf, or ride, there are days when the cell phone doesn’t leave their ear, they try to help everyone at once. “Oh yeah speeding tickets, car acci-dents (and occasionally cops) all f***ing suck,” remarks Matt Beck. Fortunately for them, they deal with like-minded people in the shops. Most people involved within the industry do it for the love of the sport, but unfortunately it is a busi-ness.

a rep can definitely be challenging at times. Being able to multi-task is a must. It seems everything happens at once, orders coming in, driving, changes in product manufacturing, driving, and customer service. Was

driving mentioned? “Making sure the brands I represent are successful in my territory. A big part of this is sales obviously, but marketing is a huge part of the process as well,” said Nelson Wormstead. Many reps have their own teams, which is where marketing comes in. The good shredders end up on regional teams, helping promote the companies they ride for, creating another responsibility for the rep. Reps must make sure their brands are successful simply because at the end of the day, if goals aren’t met, something would have to change, possibly

LEADING

BEING

the rep. Matt Beck says “It’s constantly manag-ing the retailer's business with the brands I rep; Helping them be successful is #1.” Responsibil-ity number one is, help everyone make money. Reps will run contests, switch inventory, make constant trips to stores, and report back to the companies of the changing environment within their industry.

importantly, most reps truly believe in what they do. Otherwise they wouldn’t be on the mountains or in their cars. Most reps travel a majority of the time, hitting every shop along a designated

route. It's their opportunity to create a buzz in the stores about their products, hopefully lead-ing to sales. The territories covered are huge and it can take days to cover every account. This is where their connections and friends come in handy, especially if there is an empty couch. “When I was a rep, I traveled 60% of the time. Now that I’m in sales management, I travel 59% of the time,” said Jeff Brusven. It’s all about the time they put into it. Believe it or not, this is the life many of them have chosen. Matt Beck says, “I can be on the road 7 days a week no sweat. I love traveling on my own as well. There is nothing better than experiencing a new and different place.” Reps are of a different breed, having so much put on their shoulders, and smil-ing the whole time. It’s also important that they have a presence at some mountains, repping their product. They all try to get out and ride, af-ter all, they rep because they love the sport. Jeff Brusven remarks, “One thing about growing up on the East Coast is that you sometimes have to make the best out of harsh conditions. I feel this breeds creativity and the ability to adapt. East

Coasters can make the best of any type of condi-tion.” Brandon Halberstadt concurs about days on snow, “At least as many years you have been alive is my rule. You have to, it is your job!” Some reps go harder than others, making the most out of the sales season and riding season. Many of them are immersed in the culture and lifestyle they have selected.

Many of the reps are happy with what they do and have the capability of adapting to a quickly changing environment. None of them seem dis-appointed in what they do. In fact, most of them wouldn’t even change the negatives of the job, it comes with the career. Nelson Wormstead states “I wouldn’t change a thing about the rep game. People that are successful with it, un-derstand the grind and the hard work that goes into making a brand successful.” These guys love the challenges put in front of them and put the pedal to the metal to conquer the obstacles. It is not a simple task, being in ten places at once. The days are grueling. “I would give every rep a helicopter. You could get to your accounts so much easier with a helicopter,” jokes Jeff Brusven. It takes a certain type of self-starting, intrinsically motivated person to do what these guys do.

No rep would change what they are doing. They meet new people every day, travel the world, and sell what they love the most. They are sur-rounded by other people who share the same passions and goals. Reps are the key players in the industry, connecting the companies with the retailers. Reps pump up shop employees to sell more, and run contests for a greater rate of sales within the stores. If it weren’t for some of these guys, certain sports wouldn’t be where they are today. Certain contests would never exist. Some rider’s would have never “made” it. Life as a rep continues far into the night, travel-ing, emailing, phone calls, unbeknownst to the average onlooker. The time and effort of a rep is unmatched by almost any career, and it’s all for the love of the sport.

MOST

PEOPLE THAT ARE SUCCESSFUL WITH IT, UNDERSTAND THE GRIND AND THE HARD WORK THAT GOES INTO MAKING A BRAND SUCCESSFUL”-Nelson Wormstead, Oakley Principle Rep New England

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INTERVIEWED BY Joe LoVasco - PHOTOS Courtesy of Kellie Talbot

Kellie Talbot has worked in the snowboard industry since the mid 90’s as an illustrator and designer. Talbot’s work can be spotted at any mountain or fine retail shop. She has been the creative force behind Signal Snowboards since its inception in 2003. From clean, crisp designs, to hand-painted one off decks, Talbot and Signal Snowboards are carving their own creative direction in the snowboard industry.

Aside from Talbot’s work in the snowboard industry, she is a very talented oil painter. The subject matter portrayed in her painterly work often re-volves around past and present life of the American manufacturing indus-try and the decay of craftsmanship displayed in hand-painted and neon signage. The level of realistic detail captured in her work evokes a sense of nostalgia towards industry. The rust stains and broken bulbs represent more than a state of disrepair; they show presence and an appreciation for hand-crafted work.

On top of the interview, Talbot has hooked us up with a sneak peak of some new Signal board designs. Enjoy.

- Joe LoVasco

Kellie Talbot

Kellie

Talbot

71TalbotGO - 201148" x 48", oil paint

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Kellie

Talb

otYour painterly work often references the manufacturing industry. Why is it important to you to depict an industry of the past in its present condition? Manufacturing isn’t an industry of the past. Just look at Signal for proof of that. I don’t really un-derstand why other companies outsource their production. Essentially they become market-ing companies. If you’re only in the industry to maximize profit then I’d say you fail at basic busi-ness because easier money is elsewhere. Signal controls the whole process, from an idea to the finished board. We love making real things. It’s where we started and it nurtures our soul.When I paint heavy industry it’s both an elegy and a hope. The rust and decay in my work aren’t negatives. It’s like lines on a face. They are marks earned with time and hopefully commitment. And

even though I don’t often portray people in my work, I think that they are always implied. There is always a worker who has done the work. I like that.

The typography of old signage, especially old neon signs, is a recurring subject that appears throughout your paintings. Does the typography of old signage influence your type (fonts, weights, etc.) choices in your commercial graphic design work?I am sure that one side influences the other, but I think it’s more that I just love typography. Our lives are surrounded by it. My first real job was as a sign painter. I fell in love with the craftsmanship. And type is like people — they all have a person-ality, but you like to spend more time with some rather than others.

Signal - Jake Park2010-2011

Signal - OG2010-2011

Signal - Omni2012-2013

Signal - Rocker 2012-2013

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Kellie

Talb

ot

La Hacienda - 201048" x 60", oil paint

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Can you take us through the steps of de-signing and laying out a snowboard series? Do you have a favorite part in the process? At Signal, we always start out with a conversation about what we want for the series. The board’s technology and manufacturing process is defi-nitely taken into consideration for the graphic as well. The whole thing has to mesh together as one unit. From that point I usually clock a lot of hours between my sketchbook and computer, working through comps. Then there is that one moment when you just know that it’s finished. That mo-ment is really great, but even better is when I get to see that first sample come out of the press.

What advice would you give to an aspiring artist/graphic designer who wants to break into the snowboard industry? I’ve been doing this since the mid 90’s and I am

always amazed by what some companies put on their boards. So, I would say to be as original as you can be, build a strong portfolio and never let someone use your art for free.

I understand you have a duck for a pet. Are you afraid he/she will fly away?Gus is a Pekin, which is a farm duck not a migrat-ing duck. He can fly for about ten feet but it’s more like a controlled crash. Most importantly he is a happy duck. He runs toward me not away.

What is the best way to stay up-to-date with your work and gallery showings? I post all upcoming shows on my site atwww.kellietalbot.com. And you can always find out what’s new atwww.signalsnowboards.com.

Granary in July XII - 200648" x 36", oil paint

Kellie Talbot

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playingnow

WELCOME TO THE UNDERGROUND WORLD OF HIP-HOP. LET ME INTRODUCE TO YOU A LEGEND, based out of the West Coast, and one of LA’s finest. He, along with Rakaa and DJ Babu, make up the group, Dilated Peoples. You ever heard of them? If not, I would highly suggest you check out the legacy of hip-hop classics they have built up over the past de-cade. Evidence is always on the grind, mixing his efforts between being a full-time emcee as well as a producer. He has helped co-produce tracks for some of hip-hop’s best like Defari, Atmosphere, Swol-len Members, Beatnuts, Brother Ali, Beastie Boys, and Kanye West, just to name a few. Evidence re-cently signed with Rhymesayers Entertainment to release his new solo record titled, “Cats and Dogs”. Evidence has been focusing the majority of his time on his solo projects for 2011 into 2012. One thing is for certain, Evidence will never fall short of providing lyrical wizardry mixed with fresh beats!

EVIDENCE

Where are you currently living?Venice, California.

Do you make a lot of your own beats? I can’t use every beat I make, ‘cause I have access to a lot of great people who produce, like The Alchemist, and DJ Babu. Using my own beats for all my work would be a disservice to them and their talents.

How’s the road life, you getting tired from being on the road?I’ve been on the road since August. I’m so on

ofDilated Peoples

it, I’m on my 40th day straight, and I’m in that mind state of the daily travels. I was on the “Family Vacation Tour” with the Rhymesayers, then I had one week off and performed at “Rock The Bells” in New York, then I did the second leg of the “Family Vacation Tour,” which was in Europe with the Rhymesayers, and included Atmosphere, Brother Ali, Grieves & Budo, and Blueprint. Then I jumped straight to this tour, “The Grouch Stole Christmas” Tour.

How long have you been touring?I have been touring since 2000.

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INTERVIEW & PHOTO BY Pat Milbery

one take part in it but, like the fourth show in, a Gatorade cooler spilled all over it, the ice melted and it f**ked it all up. I had packed like spray adhesive, exacto knives, and all kinds of other sh*t, I was so excited to create with the rest of the crew and the plan backfired. But, Alchemist has a top-secret sketchbook filled with collage art, it’s been a project he has been working on for awhile now. It’s not finished, but it’s a pretty incredible creation.

Are you inspired by East Coast hip-hop?Dilated Peoples is a West Coast group influ-enced by East Coast sound, whether that was our intention or not, that’s how it came out. We, as Dilated Peoples have had a lot of great opportunities to work on projects and with pro-ducers/groups like DJ Premier, The Beatnuts, Beatminerz, Gangstarr and Erick Sermon from the East Coast. I have a lot of respect for people and the projects that are produced from the East Coast.

Have you spent much time on the East Coast?My family is from Coney Island, so I spent my summers growing up on Coney Island. I never went to Manhattan ‘til I got older, all I knew was Coney Island. I love Boston. I enjoy the honesty and the aura of Boston. It’s better than than that fake sh*t you often experience in Los An-geles.

What’s it been like to work with Swollen Members? What is one of your favorite tracks you have ever produced?I produced the majority of tracks on their Black Magic album, between 4 & 5 total, and actu-ally, Mad Child is the first person to bring Dilat-ed Peoples to Canada. He showed Dilated mad love, and hooked us up with anything we needed while we were in Vancouver. I would say “Dark Clouds” is one of my all time favorites.

Can you provide any advice to other artists, rappers, or anyone on the grind?Don’t be embarrassed to have a job! A lot of rappers have a job. Until your career pulls you away from that job.

More of Evidence can be found at:[email protected]/evidence

How has touring affected your life?“To travel is to live,” my passport is highly deco-rated. I can find my way around towns pretty easily. You don’t really realize how accustomed to other places you are until you bring somebody with you, and you’re able to realize that their perspective is quite a bit different than yours. How they adjust, how the little challenges may affect them, it allows you to be thankful for your experiences.

Do you still continue making art through the graff medium anymore?I haven’t been doing graffiti for a while. Getting arrested in your thirties is not the sh*t I wanna deal with, I would rather be making money doing shows. This is still art, I enjoy taking pictures with my camera and uploading them to Insta-gram. I still do create sh*t, but I just can’t be out there getting caught doing it.

Do you enjoy making collage art? Do you bring sketchbooks on the road with you?I sample music, haaa. The beats are my tapes-try in that sense. I did bring a sketchbook on the Rhymesayers tour. My plan was to have every-

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playingnowINTERVIEW BY Andrew Fersch

PHOTOS Courtesy of David MayfieldDAVID MAYFIELD PARADE

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playingnow

So, is it even possible to describethe experience of the DavidMayfield Parade live?Well, the concept for our live show is to really break down the imaginary wall between the performers and the folks watching. To become an event, with no pretensions. Something more than just playing a group of songs. Including humor, storytelling, visual moments as well as sincere moments.

How do you manage to play with such energy all the time?Lots of coffee. When you sit in a tour van for 6 to 12 hours at a time and drink three Americanos a day, you’re bound to be a little jumpy!

What makes for great live music?I just like something engaging, something that is sincere, and I like to see performers who are aware of the fact that they are there to entertain and not to feed some rock star fantasy.

What music have you been workingon lately?I just produced an album for a fantastic singer songwriter named Rebekah Jean that is set to come out in January. I’m also working on a new album for myself that we will record in Nashville at the famous Quansut Hut studio where Patsy Cline recorded “Crazy” among tons of other clas-sic hit songs. That room has so much history it’s gonna make for a very inspirational environment!

DAVID MAYFIELD PARADE

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foodjunk

EVER WONDERED WHERE YOUR TOLL MON-EY WENT TO, OR WHY THERE’S EVEN TOLLS IN THE FIRST PLACE? Allegedly the money goes toward general maintenance and upkeep of the tolled highways and it’s “all for the drivers’ well being.” Seems to me that a good portion of that money goes straight to the toll booths, widened lanes, electronics, signage etc. Of course, most of these things are one time costs, but how about the recurring costs like the pre-stamped toll cards and the massive payroll for operators? The median wage for a toll operator is $33K a year. Not bad for sitting in a booth taking some occasional sh*t from a passing mo-torist. Sure, EZ-Pass has their stuff going on and it seems to make sense, but it’s still not hassle free. I can tell you from experience, don’t think you’re going to get away with speeding through EZ-Pass either. Not only will you get a hefty fine in due time, you’ll also be booted from the ser-vice indefinitely. I’m not a huge fan of paying for something that continually threatens to dis-cipline me. I’m not totally opposed to the toll system. Those perfectly mowed medians and heavily salted roadways can be a welcome sight

to a busy traveler. I’m just not sure I’m getting the biggest bang for my buck. Aesthetics are good, but forget asking an operator for direc-tions. They’re either too busy or don’t know how to get there, ever. Asides from being a major in-convenience for drivers (sometimes the EZ-Pass lane is more backed up than the paying lane) and soaking our wallets, there seems to be very few advantages of a toll road. I don’t mind pay-ing a fee here and there, but how about some free satellite radio on my way and a food dis-count at the next rest stop? You can get the free napkins, condiments and utensils at the rest area, but be ready for the dollar menu to look more like a three-dollar menu. How about some free coffee and a steamed towel? Where’s my VIP lounge area and how come most of the rest stops don’t even sell beer? Better yet, if we’re paying a toll, why not make it a speed-trap free road and look at the tolls as a pre-payment for speeding tickets? That way we can get to-and-from at lightning speeds, worry free. Comcast charges more for faster Internet, why not do the same for faster highways? I’d trade that freshly mowed median for a free cheeseburger any day.

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ALMONDSARE A

MEMBER OFTHE PEACH

FAMILY.

THE KING OF HEARTS IS THE ONLY KING CARD

WITHOUT A MUSTACHE.

THE HOUSE FLY HUMS IN THE MIDDLE

OCTAVE KEY OF F.

b)

c)

c)

nut and bolt

It costs more to buy a new car today

in the United States than it cost

Christopher Columbus to equip

and undertake three roundtrip

voyages to the New World.

The average lead pencil will draw

a line 35 miles long or write

approximately 50,000 english words.

Earth is the only planet not

named after a God.

On average,

100 PEOPLEchoke to death on ball point

pens every year.

The original game of Monopoly

was circular.

The original name of the butterfly

was “flutterby.”

Charlie Chaplin won 3rd place in a

Charlie Chaplin look-a-like contest.

Pearls melt in vinegar.

“Elementary, my dear Watson” was

never spoken by Sherlock Holmes.

Non-Dairy creamer is

FLAMMABLE.

On average 12 newborns will be given

to the wrong parents daily.

The majority of suicides occur

on a Monday.

The name “Wendy” was first used in

“Peter Pan.” No recorded woman was

named Wendy prior.

The can opener was invented 48

years after the can.

The opposite sides of a dice cube

always add up to 7.

a)

a)

b)

WORDS Frankie LopesILLUSTRATIONS Joanna Matuck

COST

CGaccessories.com

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społłingshop

The BLVD Shop

CLOSEST RESORTBlue Hills, Bradford

PHONE(617) 391 - 0233WEBSITEtheblvdshop.com

BRANDS ANTI HERO, BRIXTON, WESC, LEVI’S, VANS, INSIGHT, AND MORE!

HOURS OFOPERATION 11-8 Sun-Thurs11-9 Fri & Sat

ADDRESS251 Newbury St. Boston, MA 02116

The Blvd Shop was originally in-spired by skateboarding, music, art and the culture that surrounds it. It became Justin and Chris Vil-lano’s goal in 2007 to showcase this lifestyle. They began by hav-ing a particular selection of cloth-ing, footwear and skate goods such as Anti Hero, Brixton, WESC, Levi’s, Vans, and Insight. It seemed to stray from what the standard skateshop formula was at the time,

LOCATION

BOSTON, MASSACHUSETTSYEARS IN BUSINESS

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finding themselves at the intersec-tion of a core skateshop and qual-ity fashion. This is not your average Newbury Street storefront as they also host a variety of art shows from month-to-month with names like Bigfoot, FOS and Mikey Welsh. If you are ever in Boston, The Blvd Shop has become a staple in the skateboard community and is a must stop when shopping for those hard to find brands.

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CM

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CMY

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