Steal This Idea: The Robot Curve / By Marty Neumeier

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STEAL THIS IDEA BY MARTY NEUMEIER The Robot Curve

description

Ever wonder why your skills are constantly out of date? Why your company is always falling behind competitors? Why so many jobs and projects are being outsourced? The Robot Curve is a simple model of innovation that shows how new processes, businesses, and technologies continuously destroy old ones as they create new opportunities for wealth. Where are you on the curve?

Transcript of Steal This Idea: The Robot Curve / By Marty Neumeier

Page 1: Steal This Idea: The Robot Curve / By Marty Neumeier

STEAL THIS IDEA

BY MARTY NEUMEIER

The Robot Curve

Page 2: Steal This Idea: The Robot Curve / By Marty Neumeier

Ever wonder why your skills are constantly out of date? Why your company is always falling behind competitors? Why so many jobs and projects are being outsourced? The Robot Curve is a simple model of innovation that shows how new processes, businesses, and technologies continuously destroy old ones as they create new opportunities for wealth. Where are you on the curve?

LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER

Page 3: Steal This Idea: The Robot Curve / By Marty Neumeier

The Robot Curve is a constant waterfall of obsolescence and opportunity. At the top of the curve is creative work. Creative work is original or even unique, so the value and cost are relatively high.

LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER

Page 4: Steal This Idea: The Robot Curve / By Marty Neumeier

LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER

CREATIVEWORK

THE ROBOT CURVE

UNIQUE

IMAGINATIVE

NON-ROUTINE

AUTONOMOUS

Page 5: Steal This Idea: The Robot Curve / By Marty Neumeier

One step down is skilled work, including the work of professionals. Skilled work is creative work that has become so well understood that it can be codified and taught. The value and cost are somewhat lower, but still profitable for the providers.

LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER

Page 6: Steal This Idea: The Robot Curve / By Marty Neumeier

LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER

CREATIVEWORK

SKILLED WORK

THE ROBOT CURVE

UNIQUE

IMAGINATIVE

NON-ROUTINE

AUTONOMOUSSTANDARDIZED

TALENT-DRIVEN

PROFESSIONAL

DIRECTED

Page 7: Steal This Idea: The Robot Curve / By Marty Neumeier

As skilled work becomes standardized, or as technology can transform it, skilled work becomes rote work. Rote work is a program, process, or operation that can be outsourced or handed over to unskilled workers with a minimum of training. The cost and value are low quite low.

LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER

Page 8: Steal This Idea: The Robot Curve / By Marty Neumeier

LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER

CREATIVEWORK

SKILLED WORK

ROTE WORK

THE ROBOT CURVE

UNIQUE

IMAGINATIVE

NON-ROUTINE

AUTONOMOUSSTANDARDIZED

TALENT-DRIVEN

PROFESSIONAL

DIRECTED

INTERCHANGEABLE

ROUTINIZED

OUTSOURCEABLE

MANAGED

Page 9: Steal This Idea: The Robot Curve / By Marty Neumeier

Finally, skilled work turns into robotic work, allocated to machines, software, or actual robots. The cost and value plummet to the bottom, creating wealth for those who design and manage it. Eventually the work is made obsolete by newer processes, businesses, or technologies.

LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER

Page 10: Steal This Idea: The Robot Curve / By Marty Neumeier

LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER

CREATIVEWORK

SKILLED WORK

ROTE WORK

ROBOTIC WORK

THE ROBOT CURVE

UNIQUE

IMAGINATIVE

NON-ROUTINE

AUTONOMOUSSTANDARDIZED

TALENT-DRIVEN

PROFESSIONAL

DIRECTED

INTERCHANGEABLE

ROUTINIZED

OUTSOURCEABLE

MANAGED

ALGORITHMIC

COMPUTERIZED

EFFICIENT

PURCHASED

Page 11: Steal This Idea: The Robot Curve / By Marty Neumeier

How do you optimize for the Robot Curve? Two ways: 1) By keeping your skills or products moving toward the top of the curve, or 2) by designing or managing skills or products at the bottom of the curve.

LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER

Page 12: Steal This Idea: The Robot Curve / By Marty Neumeier

Find more Marty Neumeier ideas to steal at liquidagency.com/blog

LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER