Steal this Idea Create Microsites to Increase Traffic · 2018. 12. 1. · READ MORE Visit Wells...
Transcript of Steal this Idea Create Microsites to Increase Traffic · 2018. 12. 1. · READ MORE Visit Wells...
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Steal this IdeaCreate Smart Microsites to
Increase TrafficAdam Johnson
VP of MarketingVisit Saint Paul@MayorGatsby
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What’s the Goal?
We want to gain more web traffic, save money and provide hyper local
information to visitors of major national & international events
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Example 1: Red Bull Crashed Ice
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Example 1: Red Bull Crashed Ice
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Example 1: Red Bull Crashed Ice
![Page 7: Steal this Idea Create Microsites to Increase Traffic · 2018. 12. 1. · READ MORE Visit Wells Fargo ... from 7pm — gpmDress in period. style clothing and watch the season premier](https://reader033.fdocuments.net/reader033/viewer/2022051913/6003ae24900ae614be7b03c1/html5/thumbnails/7.jpg)
Example 1: Red Bull Crashed Ice
Monthly page views RBCI page views % of Traffic
Feb-16 133,935 27,408 20%Jan-17 158,172 48,922 30%
Jan-18 216,246 44,430 20%*
Totals 508,353 120,760 23%
*Super Bowl spiked traffic
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Example 2: Wells Fargo WinterSkate
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Example 2: Wells Fargo WinterSkate
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Example 2: Wells Fargo WinterSkate
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Example 2: Wells Fargo WinterSkate
Winter 16 519531 70117 13%
Winter 17 588996 56998 9%
winter 18 673691 71,298 10.50%
Totals 1782218 198413 11%
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Example 2: Wells Fargo WinterSkate
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