STC13LD Communications & Publicity Social Media Basic Plan
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Transcript of STC13LD Communications & Publicity Social Media Basic Plan
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STC13 Leadership Program
Communications & PublicityPart Two: Social Media
Viqui Dill, STC Senior Member
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Eeny, meeny, miney, mo Who needs all these social media outlets
anyway? BlogsFacebookFlickr Linked InPinterestTwitter YouTube
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7 Social Media Outlets!!!How much or how little you plan to communicate depends on # volunteers communication skills of volunteers
preferences of volunteerspreferences of members
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7 Social Media Outlets???Keep in mind
any communication is better than none
we are staffed by volunteerssuccessful communities all across the spectrum
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Step one: blog postMore than 140 characters Graphics and photosWho/what/when/where/whyAll the infoLinks to related materialTestimonialsGushSearchableFindable
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Tweet the blog post140 characters Link to blog postProvocative statementTag @STC_org Hashtag #STCorg #TechComm Schedule lots and lots of tweets Tweetdeck Example: Want to see some great #TechComm? @STC_org keeps a library of member work samples. Find out more http://notebook.stc.org/xxx #STCorg #TechComm
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Link In the tweet Choose the best tweet Convert back to EnglishAttach the link Notifications to members emailedPost in many groups
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Newletter/email Email voted #1 Recycle the Linked In post Headline BodyLink to blog post
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Say cheese Make a simple graphic3 inch by 2 inch format Faces and text Any picture is better than no picturePower point to png
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FacebookA short introductory
sentence or twoA link to the blog post within
the first few lines of text A simple graphic that looks
good in a 3” x 2” format Tag the graphic as much
as possible Most of the text after the link
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Facebook again Facebook posts can be
scheduled. Weekdays are usually best. Mornings are usually best. Experiment with your group.
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QuestionsDo you have any of these forms of Social
Media?Do you have a Social Media guru for your
group? What’s your super power?What’s your kryptonite?
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Connect with me Read the bio
http://www.stcwdc.org/bios/dill_bio.shtml
Email [email protected]
@viqui_dill https://twitter.com/viqui_dill
Linked In http://www.linkedin.com/pub/viqui-dill/15/79/7a5
Facebook https://www.facebook.com/viqui.dill