STB Lucid Eng [호환 모드] · STB Market in Korea (WIZnet 매출현황) JAN FEB MAR APR MAY JUN...
Transcript of STB Lucid Eng [호환 모드] · STB Market in Korea (WIZnet 매출현황) JAN FEB MAR APR MAY JUN...
FAE ConferenceFAE ConferenceCase study : STB
1. STB?2. Market Status
2008 06
2. Market Status3. STB Trend4. IP STB (TV) Korea Service5. Introduction of “Case Study”
2008. 06.WIZnet
- AMT- Gaon Media- Hokmah- Handan
1 page
- Handan
1 Set Top Box1 Set Top Box1.Set Top Box1.Set Top Box- STB?
Set top Box is a device that connects to a television and an external source Set top Box is a device that connects to a television and an external source of signal from cable or satellite, and turns the signal into contents displayed on television screen
- Tyep of STB
Section Type
Quality - SD(Standard Definition), HD(High Definition)
Media - Cable, Satellite, DMB, IP(Internet Protocol)
Business- FTA(Free to Air)- CAS(Conditional Access System)- CAS(Conditional Access System)
Distribution - OPEN (20~30%) / CLOSE Market (70~80%)
Recording PVR(Personal Video Recording) Non PVR
2 page
Recording - PVR(Personal Video Recording), Non-PVR
- STB BlockSTB Block
Zoran
MCU ZR39160PQCG
WIZnet W5100
STB DVB-S Receiver
MCU Vender ZORAN (USA)
3 page
Cheertek NEC
MCU CT216B-LF
WIZnet W3150A+
STB DVB-S
MCU D61114GM
WIZnet W3100A
STB DVB-S
4 page
MCU Vender Cheertek (China) MCU Vender NEC(Japan)
2 Market Status2 Market Status
2006 2007 2008 2009 2010 CAGR('06-'10)
2.Market Status2.Market StatusSTB Market in World Wide unit:million
( )
Cable 23 (41.0%) 30 (43.6%) 39 (45.8%) 42 (44.6%) 45 (43.1%) 18.5%
Satellite 29 (51.8%) 32 (46.4%) 33 (39.5%) 34 (36.3%) 36 (34.0%) 5.3%
IP STB 4 ( 7.2%) 7 (10.0%) 12 (14.7%) 18 (19.2%) 24 (22.9%) 56.4%
TOTAL 56 ( 100%) 70 ( 100%) 85 ( 100%) 94 ( 100%) 105 ( 100%) 17.0%
12 43
18.10
24.03
100
120
38.6942.06
45.244.02
7.01
12.43
60
80
25 29 29.05 32.36 33.40 34.22 35.69
12.3516.74
22.98
30.44
21 79
0.92
2.53
20
40
5 page
25.2921.79
0
2004 2005 2006 2007 2008 2009 2010
디지털위성방송 디지털케이블 IPTV
Cable STB SatelliteSTBMotorolaThomsonSamsungEchoStar
ADB
6 page
STB Market in Korea (WIZnet 매출 현황)
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DECJAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2006y (Actual) 20,637 25,474 23,893 12,853 31,604 19,180 10,756 21,707 18,639 462 6,783 20,606
2007y(Actual) 19,359 90,432 52,874 31,885 24,880 42,224 37,080 50,182 78,453 65,460 174,434 231,374 (Actual)
2008y (Actua&
Bgt’)
133,220 163,792 199,344 225,184 111,226 100,800 115,648 160,036 160,160 176,928 160,544 160,544
total
250,000
total
2006y (Actual) 212,594
2007y
150,000
200,000
2006y (Actual)
2007y(Actual) 898,637
2008y (Bgt’) 1,702,016
50 000
100,000
2006y (Actual)
2007y(Actual)
2008y (Actual)
Company Project Network Quantity
Topfield SD STB Return Path 07’ Total 50K / Year
HOMECAST SD STB C d Sh i 08’ T t l 3 5K / M
0
50,000
JAN MAR MAY JUL SEP NOV
HOMECAST SD STB Card Sharing 08’ Total 3~5K / M
AMT SD STB IP_PVR 08’ 30K~50K / M (200K 07~08)
Gaon SD STB VOD 07’ Total 10K / Year
7 page
JAN MAR MAY JUL SEP NOVHokmah Dongle Card Charing 08’ 8K~10K / M
Handan HD STB Return path 08’ 20K / Year
I-Streame SD STB Card Shairng 08’ 3~5K / M
3 STB Trend3 STB Trend3. STB Trend3. STB Trend
8 page
4. IP STB (TV) Korea Service4. IP STB (TV) Korea Service4. IP STB (TV) Korea Service4. IP STB (TV) Korea Service
- Contents : Over 60~100 Channels, VOD, Data Broadcasting (ACAP)
- Flatform : SD / HD (Format ; H.264)
- Network Performance : up to 10Mbps VDSL & FTTH
E d U it STB & TV- End Unit : STB & TV
Now Coming Soon
9 page
Service Increase
Service IncreaseService Increase
[ Transition of IP service View ]
IPTVIPTV
[ Transition of IP service View ]
Two-way Service Fit-needs Service Channel Service
VD/OVD/O HD/HD/ idid didiInfo.Info. commercecommerce CommunityCommunity EntertaEnterta
inmentinmentEdu.Edu. PPVPPV VD/OVD/O
PVRPVRHD/HD/
Multi AngleMulti AngleVideoVideo AudioAudio
Weather Stocks SMS Blog KidsWeatherNewsTrafficLocal
Advert
StocksBank
AuctionMarketHome
SMSMessenger
MailChattingVideo
BlogPhotoGame
KaraokeMobile
KidsSenior school
LanguageTest
Competitive PowerHigh Quality Broad Service &
Two-way combined SAdvertE-civil
Home-delivery
Video-phoneVideo-
conference
Mobile TestHobby
10 page
Service Increase = Network PerformanceService Increase Network PerformanceS/W TCP/IP is it OK?
Other System Calls 9%
TCP 45%
Software TCP/IP Bottleneck
HardwareInterrupt 8%
User Space 20%TCP 45%
Driver, 20%
IP Send 0%IP Receive 0%
Software Interrupt 11% TCP Receive 7%
* Source by Intel
TCP/IP, 26%Syscall, 7%
Driver, 20%
Bufmgt, 14%
App, 3%Copy 12%
Interrupt, 10%
11 page
IdleOther, 8%
Copy, 12%* Source by
IEEE Computer, 2004
Network Performace = WIZnetNetwork Performace WIZnetDon’t you Believe? I will show you WIZnet
First Test : MCU only process Network
W5300 S/W Stack0
60
70
80
Max TX Speed 76Mbps 29Mbps
Max RX Speed 74Mbps 26Mbps
10
20
30
40
50W5300
S/W Stack
Second Test :MCU process Network & other Work (Factorial p/g)
0
10
Max TX Speed Max RX Speed
p ( p g)
W5300 S/W Stack
MCU Occupation Transmission MCU Occupation TransmissionMCU Occupation TransmissionSpeed
MCU Occupation TransmissionSpeedAPP Iperf APP iperf
77 % 10% 70Mbps 61% 31% 15Mbps
12 page
Example : 10 Factorial (10!)= 10x9x8…..2x1 = ?
STB Technical TrendSTB Technical Trend
KoreaFTA + IP
ChiChina
13 page
Next Trend in STBNext Trend in STB
Country
- Low-End FTA market => China -Occupying card sharing marketC ti g b i h ith HD
-FTA Main chipset venders : Ali / National Chip / cheertek- Designing STB in the same way of reference
Feature- Creating new business chance with HD based PVR and its service- Concentrating CAS and close market- Mainly exporting to Middle East and
- Designing STB in the same way of reference board -> Concentrating OPEN market- Mainly exporting to Middle East with low-priced STBy p g
Europe with HD based models
-Requiring Ethernet function to be operated with Chinese low-priced FTA chipsets
-Requiring service business model by operating a server
Trendchipsets- ALI + W5100 (Hivion)- National chip + W5100 (Bostoncencept)- Cheertek + W3150A+ (T_COM0
14 page
(
5 Introduction of “Case Study”5 Introduction of “Case Study”5. Introduction of Case Study5. Introduction of Case Study
C P j t N t k Q tit (’08) P tCompany Project Network Quantity (’08) Prospects
AMT Mf i IP PVR 30K 50K / MPreparing HD based
M d l (W5300 ill AMT Mfusion IP_PVR - 30K~50K / M Model (W5300 will be applied)
SKY Life GAON SKY Life MBS VOD Pre-Service in 2008
Hokmah Dongle f/w update - 8K~10K / M Targeting U.S market
Austrian Broadcasting Handan HD STB Return path - 20K / Year Austrian Broadcasting Business
15 page
AMTAMT
ITEMs Description Etc
- SYSTEM OverviwITEMs Description Etc
MCU LSI Logics
WIZnet chipset W3150A+
OS P-SOS
Application IP PVR
Reason of WIZnet Network Data TransmitReason of WIZnet Network Data Transmit
Network Performance Under 20Mpbs (Real Speed :12~16Mpbs)
시연
- NEXT
- 시연
Transmit Data(VOD Data)
LAPTOP
ITEMs Dcscription
MCU STi7109
WIZnet W5300
16 page
LAPTOP Save VOD Data
WIZnet W5300
Tarket 09’ Q1 MP
- Interview
Why use WIZnet?-We are not using OS like Linux, but Embedded OS (p-sos).- We can save the cost not only - The low-priced model is
-We also should pay for S/W TCP/IPstack.If there is any problem in the source
Interview
y but Embedded OS (p sos).-In the P-SOS, TCP/IP stack isnot included, and should be purchased.
What is merits you acquired by using WIZnet?
yfor S/W TCP/IP stack but also for network engineer.
- We can also modify the sourceIn which model, WIZnet is applied?Isn’t there any additional cost
by using WIZnet?
The low priced model is occupied by China.
- We planned to develop new market By using Ethernet.
-If there is any problem in the source, it takes too much time for debugging.- We can’t ignore the price issue, but we are solving it by cooperation with p
code easily and quickly.by using WIZnet? market By using Ethernet. It is the IP_PVR.
we are solving it by cooperation with WIZnet
17 page
Gaon MediaGaon Media- SYSTEM Overview
ITEMs Description Etc
MCU STi5118
WIZnet chipset W3150Ap
OS OS20
ApplicationSkylife MBS Model (Supporting Satellite and Cable)To install apartment complex by using multi-casting
MHP+IPApplication To install apartment complex by using multi casting
Operating pre-service from May of 2008
Reason of WIZnet Real VOD Service (Network Data Multicast )
Network Performance 10 20MpbsNetwork Performance 10~ 20Mpbs
PIM이라는 protocol
IGMP protocol
18 page
cisco.comVOD Server
HokmahHokmah
ITEM Description ETC
- SYSTEM OverviewITEM Description ETC
MCU Midas 3.0 (8bit MCU)
WIZnet chipset W5100
OS None-OS
Application Dongle
Reason of WIZnet Firmware upgrade Weather ForecastingReason of WIZnet Firmware upgrade, Weather Forecasting
Network Performance Max 230Kbps (Serial Max Speed)
19 page
I t i
How did you know WIZnet?
-There are several Dongle models in World market. -The problem that we had before using -We have had lots of support from
- Interview
How did you know WIZnet? World market. -We also have our own Dongle products. However, WIZnet based model has the most competitiveness in price and
Why use WIZnet?
p gWIZnet is the cost by using high-end MCU.
-There is only WIZnet based model to perform all functions by using 8 bit MCU.
What is the real cost to produce a Dongle?
-The cost of existing model is about US $14 ~ 17. WIZnet based module is US$ 8~10
ppWIZnet in developing Dongle.-We could get any development support such as hardware circuit, porting guide, p p
functionp gWhat is the merit of WIZnet?
US$ 8 10engineer support on time.
20 page
HandanHandan
ITEM Description Etc
- SYSTEM OverviewITEM Description Etc
MCU STi7100
WIZnet chipset W3150A+
OS OS21
Application HD STB For Austria
Reason of WIZnet Return Path (for charging fee)( g g )
Network Performance Under 10Mpbs (Real speed : under 1Mbps )
21 page
PTI (Programmable Decode (Video decoder OutputTuner PTI (Programmable
Transport Interface)Decode (Video decoder,ST231 core)
Output (HDMI, DENC, DAC)
NEXTITEMs Dcscription
MCU STi7xxx
- NEXT
22 page
WIZnet W5300
Tarket Reviwing
Thank Youa ou
23 page