Staying Ahead of Changes in Advertising

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It’s all #Advertising. It’s all changing. Stay ahead. @SteveS1 admajoremblog.blogspot.co m

description

Marketing and Advertising people must embrace change and uncertainty. Two strategies for staying ahead of the changes are Curiosity and Courage. Two opportunities to apply those strategies are the changing media landscape and our increasingly multicultural society. This is somewhat of a business topic, but also career management advice.

Transcript of Staying Ahead of Changes in Advertising

  • 1. Its all #Advertising. Its all changing.Stay ahead. @SteveS1admajoremblog.blogspot.com

2. admajoremblog.blogspot.com 3. Progress or Torture? admajoremblog.blogspot.com 4. 2-way communicationadmajoremblog.blogspot.com 5. Media Metastasizesadmajoremblog.blogspot.com 6. Hungry for Contentadmajoremblog.blogspot.com 7. Uncertainty Months of CMO43average tenure Years of Agency2.5 average tenure RelationshipsAOR are shallower admajoremblog.blogspot.com 8. Stinky Fishadmajoremblog.blogspot.com 9. Two strategiesCuriosity & Courage Two opportunitiesMedia & Multicultural admajoremblog.blogspot.com 10. CuriosityThe first step out of your comfort zoneadmajoremblog.blogspot.com 11. The Truth about SilosEvery trap contains its own escape route admajoremblog.blogspot.com 12. Open the doorTo Colleagues, Consumers and Experienceadmajoremblog.blogspot.com 13. CourageActions speak louder than words admajoremblog.blogspot.com 14. WWCD?admajoremblog.blogspot.com 15. Two strategies Curiosity & Courage Two opportunitiesMedia & Multicultural admajoremblog.blogspot.com 16. Marketers see the Media landscape differentlythan consumers use itadmajoremblog.blogspot.com 17. Spider Charts are Just WrongDigitalDR PrintShopperMarketingBrand TVSales OOHPromotionSocialMediaadmajoremblog.blogspot.com 18. Gigantic Venn DiagramIn-StoreNewspaper WOME-CommerceSocial Mobile Media TVEvent WebMagazineMktgRadio Shopper Marketingadmajoremblog.blogspot.com 19. Consumer Decision JourneyResearch conducted with 20,000 people across 6 categories, 75+brands, and 3 geographies admajoremblog.blogspot.com 20. Right Place, Right Time, Right Message admajoremblog.blogspot.com 21. Two strategies Curiosity & Courage Two opportunitiesMedia & Multicultural admajoremblog.blogspot.com 22. Diversity Multicultural admajoremblog.blogspot.com 23. Crosscultural Music admajoremblog.blogspot.com 24. admajoremblog.blogspot.com 25. Crosscultural TVSince 2005, only one all-white show made it to the Top Ten admajoremblog.blogspot.com 26. Diversity affects the work we do1. Marketing influences society2. Marketing demands diversity3. Marketers value diversityadmajoremblog.blogspot.com 27. Dale CarnegieYoull find that your interests are met in the process of helpingothers. admajoremblog.blogspot.com 28. Two wordsCuriosity & Courage Two opportunitiesMedia & Multicultural admajoremblog.blogspot.com 29. Its all #Advertising. Its all changing.Stay ahead. @SteveS1admajoremblog.blogspot.com