Staying agile in a competitive world, Digiday Agency Summit, March 2017
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STAYING AGILE IN A COMPETITIVE WORLD AN INDUSTRY DISRUPTING ITSELF
Transcript of Staying agile in a competitive world, Digiday Agency Summit, March 2017
STAYING AGILE IN A COMPETITIVE WORLD
AN INDUSTRY DISRUPTING ITSELF
MORE CAPABLECLIENTS
MORE CREATIVEPLATFORMS
BROADER MARKETINGECOSYSTEM
MORE EFFICIENTPRODUCTION
AGENCIES
VS
MORE CAPABLECLIENTS
MORE CREATIVEPLATFORMS
BROADER MARKETINGECOSYSTEM
MORE EFFICIENTPRODUCTION
PARTNERING
AGENCIES
MORE CAPABLECLIENTS
MORE CREATIVEPLATFORMS
BROADER MARKETINGECOSYSTEM
MORE EFFICIENTPRODUCTION
consumerengagementbriefing
40MMVIDEO VIEWS
20%INCREASE IN RELEVANCE
BREAK SILOS AT THE START OF THE PROCESS
GIVE EVERYONE THE BROAD CONTEXT
THINK OF TALENT AS PARTNERS, NOT JUST ASSETS
THANK YOU
