Utah StayCation

Vocabulary: Marketing Concepts Marketing Campaign

To analyze the needs of customers and then make decisions to satisfy those needs.

A specific, defined series of activities used in marketing a new or changed product or service, or in using new marketing channels and methods .

• Thousands of dollars are spent every year promoting Utah as a vacation destination. The majority of that money is spent in advertising in other states and countries around the world.

• Tourists come to Utah and spend millions of dollars while visiting our great state. What if we were to get people who live in Utah to STAY in Utah for their vacation? We have so much to see and do! Utah residents spend millions of dollars on vacations every year. The Utah Travel Council has decided to launch an advertising campaign to try to convince Utah citizens to stay in Utah for their vacations, therefore keeping those tourist dollars in the Utah economy.

“Can we get Utah residents to stay in Utah and spend their tourist dollars here instead of elsewhere?” How do we do this?

Vacation spots in Utah Vacation spots could be anything

from a national park to a ski resort to a favorite restaurant. Think of places you would like to go with your family.

Choose 5 different Vacation Spots

Choose 5 different vacation spots in Utah to create an advertising campaign in PowerPoint. Be creative and think outside the box. There is more to see and do in Utah than just visiting the state and national parks and skiing. Where would you like to go? What would you like to see? Think of smaller, less popular locations that you would enjoy visiting with your family and create a campaign about those. For example, Lagoon, Hogel Zoo, Tuachan, Water Parks, Lakes or Ponds, Local Parks, etc.

Create an advertisement for 5 different vacation spots to be marketed to people who already live and work in Utah. Here are some examples of different vacation spots in Utah.

Click on the Picture below to get more ideas on the 5 Vacation spots in Utah

Fill out the worksheet for each Location

Research

• Research the 5 locations you have chosen and make sure you know as much as possible about each one.

• Complete the 5 research worksheets. Every ad does not need to have all of the information, but all of the information should be covered in one of the ads.

• Spend most of the class period researching the 5 locations your team has selected. Research beyond just what is on the research sheet. You want to know as much as possible about your 5 vacation locations.

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Create 5 different advertisements in PowerPoint

• Create and advertise a campaign of 5 ads for your STAYcation locations in Utah.

• The Staycation PowerPoint should include 1 title slide and 5 slides that contain your 5 different Vacation Spots advertisments.

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