StatSocial introduction

8
1 understand, segment and target customers like never before

TAGS:

Transcript of StatSocial introduction

Page 1: StatSocial introduction

1  

understand, segment and target customers like never before

Page 2: StatSocial introduction

Why Audience Data?

Gain insight to consumer social behavior and leverage that insight for better segmentation and marketing:

1.  Target effectively 2.  Research efficiently 3.  Communicate personally 4.  Measure marketing efforts accurately

2  

Page 3: StatSocial introduction

•  650 mm social profiles unified into single identities (user declared data from across 60+ social networks)

•  Proven capabilities delivered across verticals (SaaS, API, OEM, CRM, Targeting)

3  

•  35,000 demographic and lifestyle segments (age, geo, interest, brands, influencers, TV Shows and Personality Insights)

StatSocial at a Glance

Page 4: StatSocial introduction

Demographics & lifestyle data on over 650mm social consumers unified and standardized from varous social networks.

Understand any social audience, analyzed across ~35,000 identifying characteristics; compare against custom benchmarks.

Build and reach your audience anywhere: StatSocial cookie pool (display, mobile, video) and social ad targeting (Facebook and Twitter).

analytics

data

Our Services

targeting CRM Social profiling and segmentation at scale to traditional CRM.

Page 5: StatSocial introduction

Pull individual-level public data from 60+ social networks. Triangulate across identifying data points to match a source to the correct identity.

harvest data

Our Model

sex & age / geolocation / income segments /

ethnicity / education /

social graph / interests / affinity for 9K+ brands /

affinity for 1.1K+ TV shows, by genre & network /

identified influencers, among a list of 23K+, categorized /

process standardize

SaaS

OEM

Ad Tech

Process content streams and cross-reference the findings for patterns. Our interest graph is based on powerful, proprietary semantic analysis.

Standardize over 35,000 demographics and lifestyle characteristics for each individual and aggregate the findings across the audience for robust, statistically significant analytics.

Personality Insights powered by IBM Watson

5  

Page 6: StatSocial introduction

Our Clients OEM Ad Tech SaaS

6  

Page 7: StatSocial introduction

Our History

7  

2007

peekyou�

People Search!We  invented  matching  algorithms  &  process.  Top  300  site  in  the  U.S.  

Twitter Analytics!Iden@fy  the  audience  behind  the  counts,  who  they  are    

and  what  they  like.  

Ad Targeting!Segment  and  target  

TwiHer  tailored  audiences  as  never  before.  

peekanalytics �

2012 2014

7  

Page 8: StatSocial introduction

Want to Learn More? •  Review sample reports to see our data in action.

•  Open a free account to try out our SaaS offering.

•  Review our case studies to see the solutions and capabilities powered by StatSocial data.

•  Interested in API access or want to learn more about our data, check out our documentation.

8  


PRODUCT INTRODUCTION Company Introduction

PRODUCT INTRODUCTION Company Introduction

Systems Analysis I introduction I introduction. 2Systems Analysis - Introduction Contents Introduction Introduction 3 classic phases 3 classic phases.

Systems Analysis I introduction I introduction. 2Systems Analysis - Introduction Contents Introduction Introduction 3 classic phases 3 classic phases.

URBAN STREAM REHABILITATION. INTRODUCTION, OBJECTIVES & IMPACTS INTRODUCTION, OBJECTIVES & IMPACTS INTRODUCTION, OBJECTIVES & IMPACTS INTRODUCTION, OBJECTIVES.

URBAN STREAM REHABILITATION. INTRODUCTION, OBJECTIVES & IMPACTS INTRODUCTION, OBJECTIVES & IMPACTS INTRODUCTION, OBJECTIVES & IMPACTS INTRODUCTION, OBJECTIVES.

Introduction: Definition Introduction: Philosophy

Introduction: Definition Introduction: Philosophy

ection Introduction A Introduction

ection Introduction A Introduction

INTRODUCTION SPECIFICATIONS INTRODUCTION

INTRODUCTION SPECIFICATIONS INTRODUCTION

INTRODUCTIONS (LEADS) Academic introduction Creative introduction Action introduction Dialogue introduction Overarching societal statements Personal introduction.

INTRODUCTIONS (LEADS) Academic introduction Creative introduction Action introduction Dialogue introduction Overarching societal statements Personal introduction.

1. Introduction 10 - therackonline.com€¦ · 1. Introduction 10 - therackonline.com ... Introduction)

1. Introduction 10 - therackonline.com€¦ · 1. Introduction 10 - therackonline.com ... Introduction)

Introduction - daks2k3a4ib2z.cloudfront.net€¦ · Introduction Establishedin1974MarbleHillFireplacesofferoneofthelargestandmostcomprehensiveselectionsof …

Introduction - daks2k3a4ib2z.cloudfront.net€¦ · Introduction Establishedin1974MarbleHillFireplacesofferoneofthelargestandmostcomprehensiveselectionsof …

Introduction to Elasticsearch and Logstash. - KIT · PDF fileOutline 1 Introduction 2 Logstash Introduction 3 Elasticsearch Introduction 4 Conclusions Introduction Logstash ElasticsearchConclusions

Introduction to Elasticsearch and Logstash. - KIT · PDF fileOutline 1 Introduction 2 Logstash Introduction 3 Elasticsearch Introduction 4 Conclusions Introduction Logstash ElasticsearchConclusions

An Introduction to NSAn Introduction to NS2An Introduction ...teerawat/publications/NS2/02-NS2.pdf · An Introduction to NSAn Introduction to NS2An Introduction to NS2 Textbook: T.

An Introduction to NSAn Introduction to NS2An Introduction ...teerawat/publications/NS2/02-NS2.pdf · An Introduction to NSAn Introduction to NS2An Introduction to NS2 Textbook: T.

Introduction 1. Introduction

Introduction 1. Introduction

Industry introduction Industry introduction Company introduction Company introduction Production introduction Display time time content.

Industry introduction Industry introduction Company introduction Company introduction Production introduction Display time time content.

Introduction€¦ · Introduction ThisdocumentprovidesinformationabouttheIOSXEsoftwarereleasefortheCiscoNCS4201andCisco …

Introduction€¦ · Introduction ThisdocumentprovidesinformationabouttheIOSXEsoftwarereleasefortheCiscoNCS4201andCisco …

Introduction to Logic Introduction

Introduction to Logic Introduction

CrowPiwithMineCraftPiEdition · 2 CrowPiwithMineCraftPiEdition-Introduction-MinecraftPiEdition-Introduction-Whatyouwillneed-Introduction-RunningMinecraft-Introduction ...

CrowPiwithMineCraftPiEdition · 2 CrowPiwithMineCraftPiEdition-Introduction-MinecraftPiEdition-Introduction-Whatyouwillneed-Introduction-RunningMinecraft-Introduction ...

An Introduction to NSAn Introduction to NS2An Introduction ...

An Introduction to NSAn Introduction to NS2An Introduction ...

Introduction - University of Cambridge · Introduction. Introduction

Introduction - University of Cambridge · Introduction. Introduction

Introduction to Transducers, Introduction to Transducers ... on... · Introduction to Transducers, Introduction to Transducers, Sensors and ActuatorsSensors and Actuators Introduction

Introduction to Transducers, Introduction to Transducers ... on... · Introduction to Transducers, Introduction to Transducers, Sensors and ActuatorsSensors and Actuators Introduction

Introduction to Transducers, Introduction to Transducers ...engtech.weebly.com/.../more_on_transducers_sensors_actuators.pdf · Introduction to Transducers, Introduction to Transducers,

Introduction to Transducers, Introduction to Transducers ...engtech.weebly.com/.../more_on_transducers_sensors_actuators.pdf · Introduction to Transducers, Introduction to Transducers,