Statistics New Zealand navigates towards online data collection: Planning and implementing an...
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Transcript of Statistics New Zealand navigates towards online data collection: Planning and implementing an...
Statistics New Zealand navigates towards online data collection:Planning and implementing an Internet-based survey
Emma Mawby, Helen Smith, and Colin Hewat
Statistics New Zealand
September 2013
SummarySuccessful Internet mode for census
Stats 2020 strategic priorities
Transform Collections Programme
Interim Internet Project
Challenges
Selecting the questionnaire design tool
Selecting the initial survey
Designing the questionnaire
Implementing Internet mode
Lessons learnt
Apr 19, 2023 2UNECE Seminar on Statistical Data Collection
Successful Internet mode for census
2006 Census – 7 percent completed online
2013 Census – 35 percent completed online
2013 Census pilot area – more than 65 percent completed online
Apr 19, 2023 3UNECE Seminar on Statistical Data Collection
Stats 2020 strategic priorities
1. Lead Official Statistics System so it efficiently produces the information New Zealand needs.
2. Obtain more value from the country’s investment in official statistics.
3. Transform the way Statistics NZ delivers statistics.
4. Be a more responsive, customer-focused, influential, and sustainable organisation.
Apr 19, 2023 4UNECE Seminar on Statistical Data Collection
Transform Collections Programme
Supports strategic priority 3: transform the way we deliver statistics
Design, develop, and implement a future operating model that will harness current technologies
Apr 19, 2023 5UNECE Seminar on Statistical Data Collection
Interim Internet Project
Staged and sequenced approach
Key success criteria included: • easy migration, logon, and authentication processes• respondent-specific pre-population of questionnaire
fields• respondent-customisable survey communications
Apr 19, 2023 6UNECE Seminar on Statistical Data Collection
Challenges
Common to other countries
Expected to adopt new technology quickly
Respondent experience
Mode effects
IT requirements for Internet questionnaires
Specific to New Zealand
Method of first contact
Privacy, security, authorisation, and authentication
Apr 19, 2023UNECE Seminar on Statistical Data
Collection7
Selecting the questionnaire design tool
‘Off the shelf’ rather than ‘bespoke’
Requirements:• cloud source based in New Zealand• functional requirements
– complex routing, calculations, data piping, validation
• easy to control look and feel of the questionnaire
Apr 19, 2023 8UNECE Seminar on Statistical Data Collection
Selecting the initial survey
‘Phased analysis, phased roll-out’ solution
‘Do-learn-do’ approach
New Zealand Energy Use Survey selected
Apr 19, 2023 9UNECE Seminar on Statistical Data Collection
Designing the questionnaire
Maximise benefits of Internet
Retain consistency with paper questionnaire
Minimise impact of mode effects
Respondents liked the finished product!
Apr 19, 2023 10UNECE Seminar on Statistical Data Collection
Implementing the Internet mode
Modes offered sequentially – Internet then paper
Issues:• security and privacy of pre-populated fields• authentication
Apr 19, 2023 11UNECE Seminar on Statistical Data Collection
Lessons learnt
Challenges larger or smaller than they seemed
Assumptions should be investigated
Insights:• unified objectives should drive the chosen approach• align aims with wider initiatives• unique situations need unique solutions
Apr 19, 2023 12UNECE Seminar on Statistical Data Collection