Statistical Analytical Programming

Social media Recruitment Analysis using SAS

Felicita.C13MBA1021

SAS programming Module

• Importing Data from the file• Merging the Files for Analysis• Frequency metrics• Means , Factor Analysis• Anova• Correlation• Regression• Logistic Regression• Chi square• Graphs• Plots• Piecharts• Block Charts

Social Media Recruitment Analysis

• Proc import datafile="D:\sas\sasmain.xls"• out=work.social1;• run;

• proc import datafile="D:\sas\exp.xls"• out=work.social2;• run;

• Proc sql;• create table work.media as• select *• from work.social1, work.social2• where social1.exp=social2.exp;• order by social1.sno;• quit;

• ods pdf file= 'D:\sas\assign.pdf';• startpage = 1;• ods pdf text = "SAS ASSIGNMENT-13MBA1021";• ods html file= 'D:\sas\assign.html';

Frequency analysis

proc freq data = work.media; tables use;run;

proc freq data= work.media;tables emp;run;

TITLE ' Vertical Bar Chart ';PROC GCHART DATA=media;

VBAR emp;

RUN;

proc freq data=work.media;tables imp;run;

PROC GCHART DATA=media;VBAR imp/LEVELS=7;

RUN;

exp

exp

Frequen

cy Percent

Cumulat

ive

Frequen

cy

Cumulat

ive

Percent

1 6 23.08 6 23.08

2 11 42.31 17 65.38

3 5 19.23 22 84.62

4 4 15.38 26 100.00

Graph coding for frequency analysis

Vertical and horizontal graphs charts with discrete options

• TITLE 'Bar Chart with Discrete Option';• PROC GCHART DATA=media;• VBAR roi/ DISCRETE;• RUN;

• TITLE 'Horizontal Bar Chart with Discrete';• PROC GCHART DATA=media;• HBAR reg/ DISCRETE;• RUN;

Pie chart coding

TITLE 'Pie Chart with Discrete';

PROC GCHART DATA=media;

PIE roi/ DISCRETE VALUE=INSIDE

PERCENT=INSIDE SLICE=OUTSIDE;

RUN;

Frequency analysis for brand recognition and competitive

advantage

Variable Label N Mean Std Dev Minimum

Maximu

m

ROI

brandreco

gnition

competitiv

eadvanta

ge

ROI

brandreco

gnition

competitiv

eadvanta

ge

26

26

26

3.423076

9

2.923076

9

3.269230

8

1.238485

4

1.354195

8

1.343359

7

1.000000

0

1.000000

0

1.000000

0

5.000000

0

5.000000

0

5.000000

0

The MEANS Procedure

The SAS System

Means and chisq analysis

proc means data =work.media; var emp totemp;run;proc freq data =work.media;tables exp * roi/chisq;run;

proc freq data =work.media;tables reg * roi/chisq;run;

Correlation , regression and anova

proc corr data =work.media;var exp roi reg compadv;run;

proc reg data =work.media;model roi reg compadv = exp;run;

proc anova data =work.media;class exp;model imp emp totemp = exp;run;ods html close;run;ods pdf close;quit;

Pearson Correlation Coefficients, N = 26

Prob > |r| under H0: Rho=0

ROI

brandrec

ognition

competiti

veadvant

age

ROI

ROI

1.00000 -0.00367

0.9858

0.00092

0.9964

brandrec

ognition

brandrec

ognition

-0.00367

0.9858

1.00000 -0.05412

0.7929

competiti

veadvant

age

competiti

veadvant

age

0.00092

0.9964

-0.05412

0.7929

1.00000

The CORR Procedure3 Variables:ROI brandrecognition

competitiveadvantage

Simple Statistics

Variable N Mean Std Dev Sum

Minimu

m

Maximu

m Label

ROI 26 3.42308 1.2384989.0000

01.00000 5.00000 ROI

brandre

cognitio

n

26 2.92308 1.3542076.0000

01.00000 5.00000

brandre

cognitio

n

competi

tiveadv

antage

26 3.26923 1.3433685.0000

01.00000 5.00000

competit

iveadva

ntage

Scatterplot for two different symbols

• TITLE 'Scatterplot - Two Variables';• PROC GPLOT DATA=media;• PLOT imp*emp ;• RUN;

• SYMBOL1 V=circle C=black I=none;• SYMBOL2 V=star C=red I=none;

• TITLE 'Scatterplot - Different Symbols';• PROC GPLOT DATA=media;• PLOT exp*emp=roi;• RUN; • QUIT;

• SYMBOL1 V=circle C=blue I=r;

TITLE 'Scatterplot - With Regression Line ';PROC GPLOT DATA=media;

PLOT exp*roi ;RUN;QUIT;

THANK YOU