Statista Dossier B2B marketing in the U. S. - Statista Dossier · PDF file22 Software...

B2B marketing in the U. S. - Statista DossierStatista Dossier

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Table of ContentsB2B marketing in the U. S. - Statista Dossier

Industry overview07 Growth of the global B2B media revenue 2013-2018, by platform

08 Quarterly revenue of B2B media industry in the U.S. 2012-2014

09 B2B e-commerce volume in the United States 2006-2013

10 B2B ad spend growth in the U.S. 2013-2014

11 B2B ad spend growth in the U.S. 2014, by medium

12 CRM industry revenue in the U.S. 2013-2018

Budgeting14 Allocation of B2B marketing budgets in North America 2015

15 Change of B2B content marketing budgets in North America 2014

16 Content marketing budgets as share of total budgets in North America 2011

17 Share of digital in B2B marketing spending in the U.S. 2014

18 B2B demand generation: cost-per-lead in the U.S. 2014, by channel

Marketing strategies20 B2B marketing: leading customer marketing acitivities worldwide 2014

21 Leading content distribution platforms for B2B marketing in the U.S. 2014

22 Software solutions used for B2B demand generation in the U.S. 2014

23 Marketing automation platforms used by B2B marketers in the U.S. 2013

24 B2B lead generation: incentives offered 2014

25 Most valuable B2B marketing automation system features 2015

Marketing effectiveness27 Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015

28 Most important attributes of effective B2B content marketing 2015

29 B2B lead generation: most effective tactics worldwide 2014

30 B2B event marketing: most effective channels according to marketers in 2014

31 B2B lead-to-deal conversion rates in the U.S. 2014, by channel

32 E-mail marketing performance in the business services sector in N. America 2014

33 Effectiveness of B2B social media content marketing tactics in North America 2014

Content marketing35 Use of content marketing among B2B marketers in North America 2012-2014

36 Organizational goals for content marketing in North America 2014

37 B2B content marketing challenges in North America 2014

38 Departments in charge of B2B content marketing in North America 2014

39 Leading content distribution platforms for B2B marketing in the U.S. 2014

40 Advertising usage among B2B content marketers in North America 2014

41 Effectiveness ratings of B2B content marketing tactics in North America 2014

Industry overviewB2B marketing in the U. S. - Statista Dossier

Industry overview

Further information regarding this statistic can be found on page 43.

7

Compound annual growth rate of global business-to-business media revenue between 2013 and 2018, by platform

Growth of the global B2B media revenue 2013-2018, by platform

Note: Worldwide; forecast

Source: PwC; ID 307287

Industry overview


8

Revenue of B2B media industry in the United States from 1st quarter 2012 to 2nd quarter 2014 (in billion U.S. dollars)

Quarterly revenue of B2B media industry in the U.S. 2012-2014

Note: United States; includes revenue for events, print, digital and data

Source: ABM; ID 368868

Industry overview


9

B2B e-commerce volume in the United States from 2006 to 2013 (in billion U.S. dollars)

B2B e-commerce volume in the United States 2006-2013

Note: United States; 2006 to 2013

Source: US Census Bureau; ID 239366

Industry overview


10

Change in advertising spending of leading 100 business-to-business advertisers in the United States in 2013 and 2014

B2B ad spend growth in the U.S. 2013-2014

Note: measured media

Source: Advertising Age; Kantar Media; ID 353630

Industry overview


11

Change in advertising spending of the leading 100 business-to-business advertisers in the United States in 2014, by medium

B2B ad spend growth in the U.S. 2014, by medium

Note: measured media

Source: Advertising Age; Kantar Media; ID 320012

Industry overview


12

Customer relationship management (CRM) industry revenue in the United States from 2013 to 2018 (in billion U.S. dollars)

CRM industry revenue in the U.S. 2013-2018

Note: United States; May 2013; forecast

Source: Advertising Age; MarketsandMarkets; ID 368167

BudgetingB2B marketing in the U. S. - Statista Dossier

Budgeting


14

Budget allocation of B2B marketing budgets in North America in 2015Allocation of B2B marketing budgets in North America 2015

Note: North America; 2014; 18 years and older; 132 Respondents; among B2B senior marketing professionals from companies that sell primarily or in part to other businesses, who work at comopanies with100 or more employees and who have budget or management responsibility

Source: MarketingCharts; Forrester Research; ID 381584

Budgeting


15

Is your B2B content marketing spending going to increase or decrease over the next 12 months?*

Change of B2B content marketing budgets in North America 2014

Note: North America; July and August 2014; 1,820; among B2B marketers

Source: MarketingProfs; Content Marketing Institute; ID 372832

Budgeting


16

Share of content marketing in marketing budgets in North America 2011, by company size

Content marketing budgets as share of total budgets in North America 2011

Note: North America; August 2011; 1,092; among B2B marketers


Budgeting


17

What percent of your marketing budget was spent on digital marketing?Share of digital in B2B marketing spending in the U.S. 2014

Note: United States; 364 Respondents; among B2B marketing professionals

Source: Advertising Age; Various sources (B2B Magazine); ID 368049

Budgeting


18

Perception of lead generation cost (cost-per lead) among B2B marketers in the United States as of October 2014, by channel

B2B demand generation: cost-per-lead in the U.S. 2014, by channel


Source: Website (Software Advice); MarketingCharts; ID 368308

Marketing strategiesB2B marketing in the U. S. - Statista Dossier

Marketing strategies


20

Leading customer marketing activities used by B2B marketers worldwide as of September 2014

B2B marketing: leading customer marketing acitivities worldwide 2014

Note: August 13 to September 2, 2014; 237 Respondents; among B2B marketers

Source: MediaPost; Website (Influitive); ID 333869



21

Leading content distribution platforms for business-to-business marketing in the United States as of May 2014

Leading content distribution platforms for B2B marketing in the U.S. 2014

Note: United States; as of May 2014; 364 Respondents; among B2B marketing professionals

Source: Advertising Age; ID 368188



22

Software solutions used for B2B demand generation in the United States as of October 2014

Software solutions used for B2B demand generation in the U.S. 2014


Source: Website (Software Advice); ID 368278



23

What marketing-allocation platform(s) do you actively use?Marketing automation platforms used by B2B marketers in the U.S. 2013

Note: United States; September 2013; 18 years and older; 905 Respondents; among B2B marketing professionals

Source: Advertising Age; Various sources (Pepper Global); ID 368123



24

What did you offer prospects in return for their contact information or lead gen opt-in?

B2B lead generation: incentives offered 2014

Note: Worldwide; February 2014; 399 Respondents; among B2B marketers

Source: MediaPost; Chief Marketer; ID 368712



25

What are the most valuable features of a marketing automation system?Most valuable B2B marketing automation system features 2015

Note: Worldwide; February 2015; among marketers, sales, and business professionals: 76 percent of respondents were B2B-focused

Source: Ascend2; MarketingCharts; ID 406647

Marketing effectivenessB2B marketing in the U. S. - Statista Dossier

Marketing effectiveness


27

Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015

Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015

Note: 600 Respondents; among digital marketers

Source: Various sources (Webmarketing123); MarketingCharts; ID 400082



28

Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015

Most important attributes of effective B2B content marketing 2015

Note: Worldwide; North America; January 9 to 20, 2015; among senior B2B marketing leaders and business leaders: 72 percent of respondents were based in North America

Source: Various sources (Regalix); MarketingCharts; ID 405290



29

Most effective business-to-business lead generation tactics worldwide as of February 2014

B2B lead generation: most effective tactics worldwide 2014

Note: Worldwide; February 2014; 399 Respondents; among B2B marketers

Source: MediaPost; Chief Marketer; ID 368739



30

Most effective channels used to market B2B events according to marketers worldwide in 2014

B2B event marketing: most effective channels according to marketers in 2014

Note: Worldwide; North America; Novemebr 6 to 14, 2014; 212 Respondents; among senior marketing execs and business leaders

Source: MarketingCharts; Various sources (Regalix); ID 374644



31

Lead-to-deal conversion rate among B2B companies in the United States in October 2014, by channel

B2B lead-to-deal conversion rates in the U.S. 2014, by channel

Note: United States; October 2014; based on CRM data from clients of Implisit; broader industry metrics may vary

Source: Various sources (Implisit); ID 384617



32

E-mail marketing performance metrics in the business products and services sector in North America from Q4 2010 to Q2 2014

E-mail marketing performance in the business services sector in N. America 2014

Note: North America; Q4 2010 to Q2 2014

Source: Epsilon; Email Experience Council; ID 235410



33

How do you assess the effectiveness of the following social media platforms for B2B marketing?

Effectiveness of B2B social media content marketing tactics in North America 2014



Content marketingB2B marketing in the U. S. - Statista Dossier

Content marketing


35

Use of content marketing among B2B marketers in North America from 2012 to 2014

Use of content marketing among B2B marketers in North America 2012-2014

Note: North America; July and August 2014; 2012: n=1,416; 2013: n=1,217, 2014: n=1,820; among B2B marketers


Content marketing


36

What are the goals for content marketing in your company?Organizational goals for content marketing in North America 2014



Content marketing


37

Largest B2B content marketing challenges in North America as of August 2014

B2B content marketing challenges in North America 2014



Content marketing


38

Departments responsible for B2B content marketing in North America as of August 2014

Departments in charge of B2B content marketing in North America 2014


Source: Content Marketing Institute; MarketingProfs; ID 328614

Content marketing


39



Note: United States; as of May 2014; 364 Respondents; among B2B marketing professionals

Source: Advertising Age; ID 368188

Content marketing


40

Which paid advertising methods do you use to promote/distribute content?

Advertising usage among B2B content marketers in North America 2014


Source: Content Marketing Institute; MarketingProfs; ID 328641

Content marketing


41

How effective are the following content marketing tactics for B2B marketing?

Effectiveness ratings of B2B content marketing tactics in North America 2014



ReferencesB2B marketing in the U. S. - Statista Dossier

References 43

Compound annual growth rate of global business-to-business media revenue between 2013 and 2018, by platform

Source and methodology information

Source PwC

Conducted by PwC

Survey period June 2014

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics forecast

Published by PwC; Website (primaonline.it)

Publication date June 2014

Original source primaonline.it

Website URL http://www.statista.com/statistics/307287/growth-of-global-b2b-media-revenue-by-platform/

Growth of the global B2B media revenue 2013-2018, by platform

Notes:

n.a.

References 44

Revenue of B2B media industry in the United States from 1st quarter 2012 to 2nd quarter 2014 (in billion U.S. dollars)


Source ABM

Conducted by ABM

Survey period Q1 2012 to Q2 2014

Region United States


Age group n.a.

Special characteristics includes revenue for events, print, digital and data

Published by ABM

Publication date September 2014

Original source abmassociation.com

Website URL http://www.statista.com/statistics/368868/b2b-media-industry-revenue-usa/

Quarterly revenue of B2B media industry in the U.S. 2012-2014

Notes:

n.a.

References 45

B2B e-commerce volume in the United States from 2006 to 2013 (in billion U.S. dollars)


Source US Census Bureau

Conducted by US Census Bureau

Survey period 2006 to 2013



Age group n.a.

Special characteristics n.a.

Published by US Census Bureau

Publication date May 2015

Original source 2013 E-stats report, table 1 and 2

Website URL http://www.statista.com/statistics/239366/us-b2b-e-commerce-volume-since-2006/

B2B e-commerce volume in the United States 2006-2013

Notes:

Values regarding 2011 to 2013 were calculated from total U.S. manufacturing shipments and merchant wholesale trade sales including MSBOs. Values regarding the preceeding years were taken from previous U.S. Census Bureau E-Stats reports.

References 46

Change in advertising spending of leading 100 business-to-business advertisers in the United States in 2013 and 2014


Source Advertising Age; Kantar Media

Conducted by Kantar Media

Survey period 2013 and 2014



Age group n.a.

Special characteristics measured media

Published by Advertising Age


Original source adage.com

Website URL http://www.statista.com/statistics/353630/b2b-ad-spend-growth-medium-usa/

B2B ad spend growth in the U.S. 2013-2014

Notes:

Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology . Figure for 2013 comes from an earlier AdAge publication.

References 47

Change in advertising spending of the leading 100 business-to-business advertisers in the United States in 2014, by medium


Source Advertising Age; Kantar Media

Conducted by Kantar Media

Survey period 2013 and 2014


Number of respondents 100

Age group n.a.

Special characteristics measured media


Publication date August 2015

Original source adage.com

Website URL http://www.statista.com/statistics/320012/b2b-ad-spend-change-medium-usa/

B2B ad spend growth in the U.S. 2014, by medium

Notes:

* Includes business publications. ** Broadcast and cable. Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology .

References 48

Customer relationship management (CRM) industry revenue in the United States from 2013 to 2018 (in billion U.S. dollars)


Source Advertising Age; MarketsandMarkets

Conducted by MarketsandMarkets

Survey period May 2013



Age group n.a.

Special characteristics forecast

Published by Advertising Age; MarketsandMarkets


Original source B-to-B Marketing Fact Pack, page 20

Website URL http://www.statista.com/statistics/368167/crm-revenue/

CRM industry revenue in the U.S. 2013-2018

Notes:

n.a.

References 49

Budget allocation of B2B marketing budgets in North America in 2015


Source MarketingCharts; Forrester Research

Conducted by Forrester Research

Survey period 2014

Region North America


Age group 18 years and older

Special characteristics among B2B senior marketing professionals from companies that sell primarily or in part to other businesses, who work at comopanies with100 or more employees and who have budget or management responsibility

Published by MarketingCharts; Forrester Research

Publication date January 2015

Original source marketingcharts.com

Website URL http://www.statista.com/statistics/381584/b2b-marketing-budget-allocation-north-america/

Allocation of B2B marketing budgets in North America 2015

Notes:

The source does not provide information on the type of the survey.

References 50

Is your B2B content marketing spending going to increase or decrease over the next 12 months?*


Source MarketingProfs; Content Marketing Institute

Conducted by Content Marketing Institute

Survey period July and August 2014


Number of respondents 1,820

Age group n.a.

Special characteristics among B2B marketers

Published by Content Marketing Institute

Publication date October 2014

Original source B2B Content Marketing 2015, page 29

Website URL http://www.statista.com/statistics/372832/b2b-marketing-budgets-change/

Change of B2B content marketing budgets in North America 2014

Notes:

* This question was phrased by the source as follows: "How do you expect your organization’s content marketing budget to change in the next 12 months?"

References 51

Share of content marketing in marketing budgets in North America 2011, by company size




Survey period August 2011



Age group n.a.



Publication date December 2011


Website URL http://www.statista.com/statistics/235188/share-of-content-marketing-in-marketing-budgets-worldwide-by-company-size/

Content marketing budgets as share of total budgets in North America 2011

Notes:

n.a.

References 52

What percent of your marketing budget was spent on digital marketing?


Source Advertising Age; Various sources (B2B Magazine)

Conducted by Advertising Age; Various sources (B2B Magazine)

Survey period as of May 2014



Age group n.a.

Special characteristics among B2B marketing professionals




Website URL http://www.statista.com/statistics/368049/digital-share-b2b-marketing-spending/

Share of digital in B2B marketing spending in the U.S. 2014

Notes:

The source does not provide information on the type of the survey. The source does not provide survey date. The date given in the field "survey time period" is the release date.

References 53

Perception of lead generation cost (cost-per lead) among B2B marketers in the United States as of October 2014, by channel


Source Website (Software Advice); MarketingCharts

Conducted by Website (Software Advice); Various sources (Research Now)

Survey period as of October 2014



Age group n.a.


Published by Website (Software Advice); MarketingCharts



Website URL http://www.statista.com/statistics/368308/b2b-demand-generation-channels-cost-per-lead-usa/

B2B demand generation: cost-per-lead in the U.S. 2014, by channel

Notes:

The source does not provide information on the type of the survey. The figures may be over or under 100 percent due to rounding. The figures present a combined result for: very low cost and somewhat low cost; and very high cost and somewhat high cost per lead. The source does not provide survey date. The date given in the field "survey time period" is the release date.

References 54

Leading customer marketing activities used by B2B marketers worldwide as of September 2014


Source MediaPost; Website (Influitive)

Conducted by Demand Metric; Website (Influitive)

Survey period August 13 to September 2, 2014

Region Worldwide


Age group n.a.


Published by MediaPost


Original source mediapost.com

Website URL http://www.statista.com/statistics/333869/leading-customer-b2b-marketing-activities/

B2B marketing: leading customer marketing acitivities worldwide 2014

Notes:

Region is presumed. Multiple answers were possible.

References 55



Source Advertising Age

Conducted by Advertising Age




Age group n.a.





Website URL http://www.statista.com/statistics/368188/content-distribution-platforms-b2b-marketing/


Notes:


References 56

Software solutions used for B2B demand generation in the United States as of October 2014


Source Website (Software Advice)

Conducted by Website (Software Advice); Various sources (Research Now)

Survey period as of October 2014



Age group n.a.


Published by Website (Software Advice)


Original source softwareadvice.com

Website URL http://www.statista.com/statistics/368278/b2b-demand-generation-software-solutions/

Software solutions used for B2B demand generation in the U.S. 2014

Notes:

The source does not provide further information on the survey methdology (exact date of survey, type of survey used). The source does not provide survey date. The date given in the field "survey time period" is the release date.

References 57

What marketing-allocation platform(s) do you actively use?


Source Advertising Age; Various sources (Pepper Global)

Conducted by Advertising Age; Various sources (Pepper Global)

Survey period September 2013








Website URL http://www.statista.com/statistics/368123/b2-marketing-automation-platforms-usa/

Marketing automation platforms used by B2B marketers in the U.S. 2013

Notes:

Methodology data taken from here .

References 58

What did you offer prospects in return for their contact information or lead gen opt-in?


Source MediaPost; Chief Marketer

Conducted by Chief Marketer

Survey period February 2014

Region Worldwide




Published by Chief Marketer; MediaPost



Website URL http://www.statista.com/statistics/368712/b2b-lead-generation-incentives/

B2B lead generation: incentives offered 2014

Notes:

The methodology can be found here .

References 59

What are the most valuable features of a marketing automation system?


Source Ascend2; MarketingCharts

Conducted by Ascend2 (Regalix)


Region Worldwide



Special characteristics among marketers, sales, and business professionals: 76 percent of respondents were B2B-focused

Published by Ascend2 (Regalix); MarketingCharts

Publication date February 2015


Website URL http://www.statista.com/statistics/406647/b2b-marketing-automation-system-valuable-features/

Most valuable B2B marketing automation system features 2015

Notes:

The source does not specify the type of the survey or the exact date of the study.

References 60

Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015


Source Various sources (Webmarketing123); MarketingCharts

Conducted by Various sources (Webmarketing123)





Special characteristics among digital marketers

Published by Various sources (Webmarketing123); MarketingCharts



Website URL http://www.statista.com/statistics/400082/revenue-influencing-b2b-b2c-marketing-channels-usa/

Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015

Notes:

This question was phrased by the source as follows: "Which channel makes the biggest positive impact on revenue?" The source does not specify the exact date or the type of the survey.

References 61

Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015


Source Various sources (Regalix); MarketingCharts

Conducted by Various sources (Regalix)

Survey period January 9 to 20, 2015

Region Worldwide; North America



Special characteristics among senior B2B marketing leaders and business leaders: 72 percent of respondents were based in North America

Published by Various sources (Regalix); MarketingCharts



Website URL http://www.statista.com/statistics/405290/leading-attributes-effective-b2b-content/

Most important attributes of effective B2B content marketing 2015

Notes:

The source does not specify the type of the survey. The question was phrased by the source as follows: "In your opinion, what are the important elements of effective content?"

References 62

Most effective business-to-business lead generation tactics worldwide as of February 2014


Source MediaPost; Chief Marketer

Conducted by Chief Marketer


Region Worldwide


Age group n.a.


Published by Chief Marketer; MediaPost



Website URL http://www.statista.com/statistics/368739/b2b-lead-generation-most-effective-online-tactics/

B2B lead generation: most effective tactics worldwide 2014

Notes:

The methodology can be found here .

References 63

Most effective channels used to market B2B events according to marketers worldwide in 2014


Source MarketingCharts; Various sources (Regalix)

Conducted by Various sources (Regalix)

Survey period Novemebr 6 to 14, 2014

Region Worldwide; North America



Special characteristics among senior marketing execs and business leaders

Published by MarketingCharts; Various sources (Regalix)

Publication date December 2014


Website URL http://www.statista.com/statistics/374644/most-effective-b2b-event-marketing-channels/

B2B event marketing: most effective channels according to marketers in 2014

Notes:

Approximately 88 percent of the respondent were from North America.

References 64

Lead-to-deal conversion rate among B2B companies in the United States in October 2014, by channel


Source Various sources (Implisit)

Conducted by Various sources (Implisit)

Survey period October 2014



Age group n.a.

Special characteristics based on CRM data from clients of Implisit; broader industry metrics may vary

Published by Various sources (Implisit)

Publication date November 2014

Original source implisit.com

Website URL http://www.statista.com/statistics/384617/b2b-lead-to-deal-conversion-rates-by-channel-usa/

B2B lead-to-deal conversion rates in the U.S. 2014, by channel

Notes:

n.a.

References 65

E-mail marketing performance metrics in the business products and services sector in North America from Q4 2010 to Q2 2014


Source Epsilon; Email Experience Council

Conducted by Epsilon; Email Experience Council

Survey period Q4 2010 to Q2 2014



Age group n.a.

Special characteristics n.a.

Published by Epsilon

Publication date July 2014

Original source Q2 2014 Email Trends and Benchmarks, page 7

Website URL http://www.statista.com/statistics/235410/email-marketing-performance-business-services-sector-north-america/

E-mail marketing performance in the business services sector in N. America 2014

Notes:

* In Q2 2014, the click-to-open rate was not reported. The figures other than for Q2 2014 come from previous publications.

References 66

How do you assess the effectiveness of the following social media platforms for B2B marketing?



Conducted by Content Marketing Institute; MarketingProfs




Age group n.a.





Website URL http://www.statista.com/statistics/311524/effectiveness-of-b2b-social-media-content-marketing/

Effectiveness of B2B social media content marketing tactics in North America 2014

Notes:

This question was phrased by the source as follows: "How effective are thesocial media platforms that you use?" Percentages shown represent marketers who rated each platform a 4 or 5 on a 5-point scale where 5 = “Very Effective” and 1 = “Not at all Effective.

References 67

Use of content marketing among B2B marketers in North America from 2012 to 2014






Number of respondents 2012: n=1,416; 2013: n=1,217, 2014: n=1,820

Age group n.a.





Website URL http://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/

Use of content marketing among B2B marketers in North America 2012-2014

Notes:

Figures for 2012 come from the 2013 edition of the report. For the 2014 survey the source redefined content marketing as follows: "“a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

References 68

What are the goals for content marketing in your company?







Age group n.a.





Website URL http://www.statista.com/statistics/235180/organizational-goals-for-content-marketing-worldwide/

Organizational goals for content marketing in North America 2014

Notes:

This question was phrased by the source as follows: "How important is each of the following content marketing goals to your organization?"

References 69

Largest B2B content marketing challenges in North America as of August 2014







Age group n.a.





Website URL http://www.statista.com/statistics/245138/b2b-content-marketing-challenges-in-north-america/

B2B content marketing challenges in North America 2014

Notes:

This question was phrased by the source as follows: "With regard to content marketing, how challenged are you with each of the following?" Percentages shown represent marketers who rated each challenge a 4 or 5 on a 5-point scale where 5 = “Very Challenged” and 1 = “Not at all Challenged.”

References 70

Departments responsible for B2B content marketing in North America as of August 2014


Source Content Marketing Institute; MarketingProfs





Age group n.a.





Website URL http://www.statista.com/statistics/328614/departments-responsible-b2b-content-marketing-north-america/

Departments in charge of B2B content marketing in North America 2014

Notes:

n.a.

References 71



Source Advertising Age

Conducted by Advertising Age




Age group n.a.





Website URL http://www.statista.com/statistics/368188/content-distribution-platforms-b2b-marketing/


Notes:


References 72

Which paid advertising methods do you use to promote/distribute content?


Source Content Marketing Institute; MarketingProfs





Age group n.a.





Website URL http://www.statista.com/statistics/328641/advertising-usage-b2b-content-marketing-north-america/

Advertising usage among B2B content marketers in North America 2014

Notes:

n.a.

References 73

How effective are the following content marketing tactics for B2B marketing?







Age group n.a.





Website URL http://www.statista.com/statistics/245127/effectiveness-of-b2b-content-marketing-tactics-in-north-america/

Effectiveness ratings of B2B content marketing tactics in North America 2014

Notes:

This question was phrased by the source as follows: "How effective are the following tactics that you use?" Percentages shown represent marketers who rated each tactic a 4 or 5 on a 5-point scale where 5 = “Very Effective” and 1 = “Not at all Effective.”

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