Statewide Connections:Promotional Planning

Step One

Deadline for Joining YPWeek 2016:

December 15, 2015

-- Determine Lead Organization & Point Person

Step Two

Deadline for Program Plans for YPWeek 2016:

February 1, 2015

-- Determine Program Designs

-- Secure Program Partners & Sponsors

-- Secure Basic Logistics (Location, Time, Theme)

Step Three

Deadline for Promotion Launch for YPWeek 2016:

February 15, 2015

-- Publish Program Plans

-- Launch Promotional Plans

-- Secure Staffing Plans

Connection Points

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Bubbler Awards

Bubbler Awards 2016:

Call for Submissions: Jan 1 – Feb 28, 2016

Juried Review: March 1 – 5, 2016

Top 10 Announcement: March 6, 2016

Awards Show: April 9, 2016

-- Cross-Promotion for Submissions

-- Jurors Needed for Review

-- Site Selection for Awards Show

Connection Points

Programmatic Alignments:

-- YPWeek Final Event

-- Speaker Circuits

-- Sponsor Cross-Pollination

-- City Swaps

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Time Commitment:

-- Bi-Weekly Meetings December - February

-- Weekly Meetings March – April

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Aim High, but Start Small

-- Current roster of events for April

-- Events don’t have to be costly

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NEWaukee’s HERE for You!

-- Facilitate communication and connections between groups

-- Individual community planning sessions

-- Branding, website and marketing plans

-- Resource alignment, where applicable

Statewide Connections:Fundraising

Fundraising

Best YPWeek Practices:

-- Leverage for More $$

-- Compliment Typical Funding Mechanisms:

-- Tickets, Sponsors, Memberships, Concessions

Fundraising

Ticketing Strategy:

-- Allows for hard costs to be covered

-- Causes barrier to entry for those “on the fence”

-- Excellent sponsor & member activation

Fundraising

Concessions Strategy:

-- Additional cash generated from venue or collateral

-- Beware:

-- Vendor agreements

-- Not everybody drinks!

-- Attendance dependency

-- Surplus product

Fundraising

Membership Strategy:

-- YPWeek is a great USP

-- Give current members a special advantage

Fundraising

Sponsor Strategy: The Fickle Beast

-- Don’t just take money, to have the cash

-- Determine ROI: Consumer branding, employer branding, or talent engagement

-- Consider brand alignment

Fundraising

Sponsor Strategy: The Fickle Beast

-- Create meaningful integrations:

-- LOGOS, LOGOS, LOGOS

-- Printed Materials, Website(s), newsletter, shareable content for social media

Fundraising

Sponsor Strategy: The Fickle Beast

-- Create meaningful integrations:

-- Venue Placements

-- Speakers: Table ambassador, introductions, panelists, keynote addresses

Fundraising

Sponsor Strategy: The Fickle Beast

-- Create meaningful integrations:

-- Collateral: BE SPECIFIC

-- Banners, table, giveaways – YOU SET THE TONE!

-- Additional On-line Promotions

Statewide Connections:Timeline and Next Steps

What’s Next?

Important Deadlines:

12 /15 City Commitments

1/1 Bubbler Awards Open Submissions

2/1 Program Design Completion

2/15 YPWeek Promotion Begins

3/6 Bubbler Award Winners Announced

3/15 Final Program Announced

You’re super awesome.

Thank you!