Statement of Course Structure for BBA (Hons.) Programme · Statement of Course Structure for BBA...

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Statement of Course Structure for BBA (Hons.) Programme

First Semester

S.No Course Code

Title Max. Marks

Credit Distribution of Credit

L T P C

1. SCM-C-111 English and Managerial Communication 100 3 3 0 0 3

2. SCM-C-112 Principles of Management 100 3 3 0 0 3

3. SCM-C-113 Environmental Management 100 3 3 0 0 3

4. SCM-C-114 Fundamentals of Accounting 100 3 3 0 0 3

5. SCM-C-115 Business Statistics 100 3 3 0 0 3

6. SCM-C-116 Introduction to Computers 100 3 3 0 0 3

Total 18 - - - 18

Explanation of Paper Code of Core Course Explanation of Paper Code of Non Mandatory Course

1. First one stands for Semester Number 2. Second digit stand for course code (UG) 3. Third digit stands for Paper Number. 4. ”C” stands for Core Course/Paper

1. First one stands for Semester Number 2. Second digit stand for course code (UG) 3. Third digit stands for Paper Number. 4. ”S” stands for Core Course/Paper

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First Semester SCM-C-111

Title: English and Managerial Communication

Course : 1 SCM-C-111 English and Managerial Communication 100 3 3 0 0 3

Objective : The objective of this course is to develop effective business communication skills among the students.

UNIT – I Meaning and Significance of Communication in Business, Process of Communication, Channels and Media

in Communication, Contents of Upward, Downward and Criss-Cross Communication.

First Mid Semester Examination Contents Date of Exams. Maximum Marks

Unit One Only August 28 to 30 20 Marks

UNIT – II External & Internal Communication, Communication Networks, Effective Communication, Barriers in the

Process of Communication.

Second Mid Semester Examination Contents Date of Exams. Maximum Marks

Unit Two Only October 3 to 5 20 Marks

UNIT – III Effective Listening, Public Speaking, Performance in Job – Interview, Performance in Group Meeting. UNIT – IV Committees, Conferences, Effectiveness of Written Communication, Business Letters and Report Writing.

Grammar : Article, Preposition, Determinants & use of Tenses.

End Semester Examination Contents Date of Exams. Maximum Marks

Entire Syllabus November 10 to 25 60 Marks

Books Recommended :

1. F.T. Wood : A Remedial English Grammar for Foreign Students. 2. W.S. Allen : Living English Structure 3. R.S. Sharma : Technical Writing. 4. Krishna Mohan & R.C. Sharma, Business Correspondence and Report Writing, Tata McGraw Hill, New

Delhi. 5. Business Communication : Homai Pradhan, Vijya Thakur, D.S. Bhende. 6. Effective Business Communication : M.V. Rodriques, Concept Publishing Company, New Delhi 110 059. 7. Communication Skills by Prof. Nageshwar Rao & P.R. Das.

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Title: Principles of Management Course : 2 SCM-C-112 Principles of Management 100 3 3 0 0 3

Objective : The course is meant to acquaint the student with the Principles of Management

UNIT – I An Introduction : Management defined, Functions of Management, Management as a profession, Managerial Levels and Roles, Managerial Responsibilities; Characteristics of a Good Manager.



UNIT – II Management Thought :

(a) Early Contributions : Robert Owen (Classical Theories – An overview of Scientific Management by Taylor, Management Process School by Henri Fayol (b) Neo-Classical Theories – An overview, Behavioural approach and Hawthorne Experiments.



UNIT – III Overview of Management Functions :

Planning Function Planning Defined, Advantages of Planning, Organising : Organising defined, process of Organising, Principles of organizing, Organisational structure, staffing.

UNIT – IV Key Managerial Activities : Decision making : Types of Managerial decisions, process of quantitative decision making, Management by objectives : Meaning, process, Advantages, Disadvantages. Directing Activities : Motivation, Definition, Types & Process, Leadership, Communication, Definition, Objectives of Communication, Communication process model, guidelines for effective communication, Functions of Controlling : Effective Control System, Control Process, Types of Managerial Control.



Books Recommended : 1. Principles of Management, J.S. Chadan 2. Principles of Management, George R. Terry. 3. Principles of Management, B.S. Mathur 4. Principles of Management, J.K. Jain 5. Fundamentals of Management, Stoner.

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Title: Environmental Management Course : 3 SCM-C-113 Environmental Management 100 3 3 0 0 3

Objective : The objective of course is awareness to the students with environment and climate.

UNIT – I Introduction : Multidisciplinary nature of environmental studies.

Definition, scope, objectives and importance

Need for public awareness for solving environmental problems, Environmental Engineering.

Major Environmental Problems.

Present Environmental Issues of Global Concern.



UNIT – II Components of Environment:

Components of Environment and their interactions,

Impacts of Development on Environment



UNIT – III Natural Resources: Introduction, Renewable and non renewable resources, Natural resources and associated problems. Renewable Resources. Forest Resources: Importance use and over exploitation, deforestation. dams and their effects on forests and tribal people.

UNIT – IV Water Resources: Use and over utilization of surface and ground water, plods, drought, conflicts over water dams – benefits and problems.

Environmental Impacts of Urbanization.



Books Recommended : 1. Introduction to Environmental Science by Y. Anjaneyulu 2. Environmental Studies by Benny Joseph 3. Text Book of Environmental Studies, Erach Bharucha

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Title: Fundamentals of Accounting

Course : 4 SCM-C-114 Fundamentals of Accounting 100 3 3 0 0 3

Objective : To impart basic accounting knowledge as applicable to business.

UNIT – I Meaning and Scope of Accounting :

Definition, Objectives, Functions, Book Keeping, Branches of Accounting, Principles of Accounting, Journal Entry, Ledger and Trial Balance.



UNIT – II Final Accounts :

Trading Account / Manufacturing Account, Profit and Loss Account, Balance Sheet



UNIT – III Bank reconciliation Statement, Bills of Exchange

UNIT – IV Depreciation Accountings, Receipt and Payment Account



Books Recommended : 1. S.N. Maheshwari, Advanced Accountancy, Vol. I & II. 2. S.K. Paul, Accountancy, Vol. I & II.

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Title: Business Statistics

Course : 5 SCM-C-115 Business Statistics 100 3 3 0 0 3

Objective : To impart basic statistical analysis of applicable to Business Management.

UNIT – I Introduction, Meaning and Scope of Statistics, Collection of data.



UNIT – II Classification and tabulation of data, Diagrammatic and Graphic presentation of data. Measurement of

Centre Values.



UNIT – III Correlation and regression analysis. UNIT – IV Index Numbers, Analysis of Times Series.



Books Recommended : 1. Gupta, S.P., Statistical Methods, Sultan Chand & Sons, New Delhi. 2. Gupta, S.C., Practical Statistics, Sultan Chand & Sons, New Delhi.

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Title: Introduction to Computers

Course : 6 SCM-C-116 Introduction to Computers 100 3 3 0 0 3

Objective : The objectives of this course includes developing an appreciation of different languages, programme, Software, Hardware, systems and computer awareness.

UNIT – I Fundamentals of Computer: An Introduction, Computer Generation, I/O devices, Memory,

Central Processing Unit.



UNIT – II Number System : Binary, Octal, Hexadecimal, Applications and Inter-conversions, Computer Arithmetic, Computer Logic.



UNIT – III Programming : Flow Charting, Algorithms, Looping, Branching, Programme structure, Soft wares.

UNIT – IV

Operating System : Fundamental and Role of O.S., Elements of DOS, UNIX, WINDOWS. Internet & Computers in Business: Computer in Business, Introduction to Internet.



Books Recommended : 1. P.K. Sinha, Introduction to Computers 2. Alexis Leon and Methew Leon – Introduction to Computers, published by Leon Tech World.

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Second Semester

S.No.

Course Code

Title Max. Marks


L T P C

1. SCM-C-211 Higher Accounting (HAC) 100 3 3 0 0 3

2. SCM-C-212 Marketing Management (MAM) 100 3 3 0 0 3

3. SCM-C-213 Marketing Research (MAR) 100 3 3 0 0 3

4. SCM-C-214 Managerial Economics (MEC) 100 3 3 0 0 3

5. SCM-C-215 Personnel Management (PEM) 100 3 3 0 0 3

6. SCM-C-216 Seminar & Term Paper / Project Work etc. (STP)

100 3 3 0 0 3

Total 600 18 - - - 18




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Second Semester SCM-C-211

Title : Higher Accounting (HAC)

Course : 1 SCM-C-211 Higher Accounting (HAC) 100 3 3 0 0 3

Objective : To impart basics of Higher Accounting and Company Accounts and its applications in Business Management.

UNIT – I Introduction: Partnership agreement, registration and its effects, Appropriation of profit.


Unit One Only February 04 to 06, 2010 12 Marks

Unit. II Admission of a new partner: Revaluation of Assets and Liabilities; Accumulated profits and losses;

Goodwill, adjustment in capital.


Unit Two Only 12 to 14 March 2010 13 Marks

UNIT – III Retirement Amount payable to retraining partner; treatment of goodwill. Disposal of discussed partners,

share. Change in profit sharing ratio-introduction.

UNIT – IV Dissolution of firms (Garru Vs. Hurry) Ordinary and Insolvency. Company Accounts: Introduction; Issue of shares: calls in arears; calls in advance.


Entire Syllabus 10 to 25 April 2010 60 Marks

Books Recommended :

1. S. K. Paul : Accounting Vol. I & II 2. Shukla S.M. and Gupta S. P: Financial Accounting.

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Title: Marketing Management (MM)

Course : 2 SCM-C-212 Marketing Management (MM) 100 3 3 0 0 3

Objectives : To impart basics of Marketing Management, Marketing Environment, Marketing Segmentation, Product

Planning and Development, Product pricing, and Channels of Distribution etc. in Notational and International Environment.

UNIT – I Introduction: Marketing-The components of marketing- Distinction between market and marketing Benefits and costs of Marketing, The marketing concept-Evolution of marketing concept-Features of integrated marketing concept, The new waves of thoughts in marketing- Marketing Management, Function of marketing management.



UNIT – II Marketing Segmentation: Market segmentation versus product differentiation, Benefits, Requisites, Market

segments and marketing mix, Market integration and market orchestration.



UNIT – III Product Planning and Development: Product lnnovation Steps in New product development idea

generation-screening, Product development, Test marketing, Organization for new, new product development. Product pricing: Role of Pricing, The methods of price determination, approach, policies and strategies, Price maintenance.

UNIT – IV Channels of Distribution: Role, Principles, Classification of channels, Types of Intermediaries, Factors governing the choice of channels of distribution, Channel compensation, motivation, coordination, control.



Books Recommended : 1. Kotler, Philip and Armstrong, G. Principles of Marketing, New Delhi, Prentice Hall of India, 1997. 2. Ramaswamy, V.S. and Namakumari, S. Marketing: Planning Control, New Delhi, Macmillan, 1990. 3. Stanton, William J. Fundamentals of Marketing, New York, McGraw Hill, 1994. 4. Y.Anjaneyulu: Introduction to Environmental Science.


Title: Marketing Research (MAR)

Course : 3 SCM-C-213 Marketing Research (MAR) 100 3 3 0 0 3

Objective : To equip the students with the basic understanding of the research methodology and to provide an insight into the application of modern analytical tools and techniques for the purpose of management decision making.

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UNIT – I Marketing Research an overview : Conceptual Framework, Historical Development, Scope and Importance

of Marketing Research, Organization of Marketing Research Department.



UNIT – II Research Design : Marketing Research Process, Problem Discovery and Formulation, Types of Research

(Exploratory and Descriptive). Types of Research Design, Sample Design : Meaning and different types of sample designs.



UNIT – III Data Collection Methods and Techniques : Types and Sources of Data, Methods of Data Collection :

Survey, Observation and interviews. Questionnaire Method and Questionnaire Design, Attitude Scales

UNIT – IV Marketing Research Report Preparation and Presentation : Presentation of Written Research Reports, Reading and Interpretation of Reports.



Books Recommended : 1. Research Methodology : C.R. Kothari 2. Research Methodology : S.P. Gupta 3. Marketing Research : Green & Tull 4. Marketing Research : Beri, G.C. 5. Marketing Research : Sangeeta Agrawal 6. Marketing Research :Principles, Applications & Cases : Sharma D.D., (Sultan Chand & Sons., New Delhi) 7. Marketing Research (Methodology Foundations) : Churchill, J.R. Gilbert A. 8. Marketing Research : Luck, D.J. Hugh G. Wales, D.A. Taylor & Rubin, R.S. 9. Modern Marketing Research : Patil, S.G., P.V. Kulkarni & H. Pradhan. 10. Marketing Research : Theory & Practice, : Bellur, V.V.

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Title: Managerial Economics (MEC)

Course : 4 SCM-C-214 Managerial Economics (MEC) 100 3 3 0 0 3

Objective : The objectives of this paper is acquaint the participants with concepts and techniques used in Economic Theory and to enable them to apply this knowledge in business decision-making. Emphasis in given to changes in the nature of business firms in the context of globalization.

UNIT – I Nature and Scope of Managerial Economics; Managers need to know Economics- Business Decisions.

Cost Concepts, Cost Analysis; break even analysis.



UNIT – II Profit and its measurement; maximization of profit; utility; consumer‟s demand; law of Demand; Market

Determinants of Demand; Demand Functions and Elasticities.



UNIT – III Theory of production and its functions ; Law of returns to scales; Economies of Scale; Least Cost Factor. UNIT – IV Market Structure: Pricing Pricing in Pertect Competition; Monopolistic Competition Business Cycle.



Books Recommended :

Dr. D.N. Diwevedi

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Title: Personnel Management (PEM)

Course : 5 SCM-C-215 Personnel Management (PEM) 100 3 3 0 0 3

Objective : The Objectives of this course is to Sensitize students to the various facets of managing people and to create an understanding of the various policies and practices of human resource management.

UNIT – I Managerial Perspective, administrative Vs. Management Personnel Department – Function, Objectives,

HRD. Line-Staff Relationship, Authority, Responsibility and Accountability, Organization of Personnel Department, Personnel Function in TELCO and TISCO.



UNIT – II Manpower Management Cycle; Manpower Planning, Planning Job requirements and descriptions; Skill

Analysis; begin Vs. Pedigree, Pressure Candidates, Nepotism, Need for Adaption, Manager Selection Process. Sources of Recruitment, Interviewing, Qualities of an interviewer.



UNIT – III Employees‟ Orientation and Training; Identifying training needs; Managerial Development, Training

techniques, Promotions, Transfer, Relocation and Job termination.

UNIT – IV Productivity of Workers; Motivation; Incentives; Morale, Performance appraisal Wage administration & Wage Policy, Fringe Benefits & Social Security.



Books Recommended : 1. R.S. Davar : Personnel Management & Industrial Relations, (Tenth Revised Edition), Vikas Publishing House Pvt.

Ltd., New Delhi – 14. 2. Edwin B. Flippo : Personnel Management, (Sixth Edition) McGraw Hill International Ltd., New Delhi.

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14th Batch Third Semester

S. No.

Course Code

Title Max. Marks


L T P C

1. BUM-C-321 Government and Business 100 3 3 0 0 3

2. BUM-C-322 Business Legislation 100 3 3 0 0 3

3. BUM-C-323 Cost Accounting 100 3 3 0 0 3

4. BUM-C-324 Seminar and Term Paper 100 3 3 0 0 3

Specialization Marketing Management

1 BUM-E-325 Advertising Management 100 3 3 0 0 3

2. BUM-E-326 Sales Management 100 3 3 0 0 3

Specialization Financial Management

1. BUM-E-327 Fundamentals of Financial Management

100 3 3 0 0 3

2. BUM-E-328 Indian Financial Systems 100 3 3 0 0 3

Specialization Human Resource Management

1. BUM-E-329 Human Resource Management 100 3 3 0 0 3

2. BUM-E-330 Organizational Development 100 3 3 0 0 3




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BBA (Hons.) Third Semester BUM-C-321

Title: Government and Business Course : 1 BUM-C-321 Government and Business 100 3 3 0 0 3

Objective : The objective of this course is to introduce the public control business as Indian perspective and world perspective, the role of Government, its constitutional framework, new economic Policy, Structural reforms and privatization.

UNIT – I The Public control of business: Historical perspectives, Constitutional Framework of Government, Control of

Business, Industrial Policy.


Unit One Only August 28 to 30, 2010 12 Marks

UNIT – II Import Control, Exports & Govt. Policy, Promotion & Performance, Foreign Disinvestment.


Unit Two Only October 5 to 7, 2010 13 Marks

UNIT – III Govt‟s. promotional role in Industrial Development, Public sector Development Banking, Govt. Policy &

Small Scale Industry. UNIT – IV Govt. & Planning, India‟s Eight Five Year Plan & Structural Reforms, Privatization, New Economic Policy

Environment in India & early experiments with Privatization.


Entire Syllabus November 14 to 30, 2010 60 Marks

Books Recommended :

1. N. K. San Gupta, Gout. And Business.

2. P.K. Ghosh, Gout. And Business.

3. Fransis, Cherunilam Business and Govt.

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BBA (Hons.) Third Semester BUM-C- 322

Title: Business Legislation

Course : 1 BUM-C-322 Business Legislation 100 3 3 0 0 3

Objective : The objective of this paper is to develop conceptual as well as practical understanding of Human Resource Management .

UNIT – I Law of Contract, Nature & Kinds, offer & acceptance, Consideration, Capacity of parties, Consent, Legality

of object & Consideration, Void agreements, Voidable agreements.



UNIT – II Performance & discharge of Contracts, Remedies for breach of contract, Bailment & Pledge, Agency.



UNIT – III Law of Sale of Goods-conditions and warranties, transfer of properties, performance of contract of sale,

Rights of unpaid seller. UNIT – IV Law of Partnership: Defination and nature of Partnership; formation; rights, duties and liabilities of Partners

and dissolution.



Books Recommended :

1. M.C. Kuchhal: Mercantile Law Fourth Revised Edition: Vikas Publishing House Pvt. Ltd. New Delhi 2. S.K.Mishra Labour & Industrial Law of India; Allahbad Law Agency 2007

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BBA (Hons.) Third Semester BUM-C- 323

Title: Cost Accounting Course : 1 BUM-C-323 Cost Accounting 100 3 3 0 0 3

Objective : The objective of this paper is to develop conceptual as well as practical understanding of Cost Accounting.

UNIT – I An introduction of cost accounting

Cost: elements concepts & classification.



UNIT – II Unit or out-put costing

Contract, Job & batch costing.



UNIT – III Process Costing

Reconciliation of cost & financial accounts UNIT – IV Budget & Budgetary control

Standard costing & variance analysis.



Books Recommended :

1. Jain Narng- Cost Accounting, Kalyani Publication. New Delhi. 2. Khan & Jain- Theory & Problems of Mgt. & Cost Accounting Tata McGraw Hill Publishing Co. Ltd. 3. Agrawal M. L. Practical Problem in Cost Accounting, Sahitya Bhavan, Agra 4. Arora: M. N.- Cost Accounting, Vikash Publishing House Pvt.

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BBA (Hons.) Third Semester BUM-E- 325


Title: Advertising Management

Course : 1 BUM-E-325 Advertising Management 100 3 3 0 0 3

UNIT – I Introduction to Advertising : Advertising, Publicity propaganda and sales promoters, Role of Advertising in modern business world.



UNIT – II Advertising goals & objectives, Advertising as a social and business process. Advertising and cultural value

of society Ethics and truth in advertising.



UNIT – III Essentials of advertising programme : Advertising Copy, Advertising Theme, Advertising Appeals,

Advertising Response. Advertising Research : Methods & Techniques of Advertising Research, Advertising Media : Newspapers, Magazines, Poster Advertising, Sampling.

UNIT – IV Functions of Advertising Department, Advertising Organization, Advertising Agencies, Agency Relationship, Advertising Budget, Advertising Regulation.



Books Recommended : 1. Dr. C.N. Sontakki, Kalyani Publication, New Delhi. 2. Salesmanship and Publicity, Rustom S. Davar, Vikas Publishing House Pvt. Ltd. 3. Marketing Management (The Millennium Edition, Phillip Kotler).

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Title: Sales Management

Course : 1 BUM-E- Financial Management 100 3 3 0 0 3

Objective : The Purpose of this paper is to acquaint the Student with the concept which are helpful in developing a sound sales policy and in Organizing and managing sales farce.

UNIT – I Introduction, Objectives, Functions and Classification of Sales Management, Selling under the Marketing

Concept, Interdependent of Salesmanship and advertising.



UNIT – II The sales organization: Purpose, Principles and policies of sales organization setting up of the sales

organization, typical sales organization structure.



UNIT – III Sales forecasting and Sales Budget, Meaning of Sales Forecasting, importance of sales forecasting,

limitation of sales forecasting, factor affecting sales forecasting in Indian context factors to consider while preparing sales budget..

UNIT – IV The Management of Sales Force: Personnel problems of Sales Management, recruiting and selection, Training and Development, motivating salesman, sales meeting and contest, compensating sales personnel, evaluating and supervising salesmen.



Books Recommended : 1. Dr. C.N. Sontakki, Kalyani Publication, New Delhi. 2. Salesmanship and Publicity, Rustom S. Davar, Vikas Publishing House Pvt. Ltd. 3. Marketing Management (The Millennium Edition, Phillip Kotler)

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BBA (Hons.) Third Semester BUM-E-327


Title: Fundamentals of Financial Management

Course : 1 BUM-E-327 Fundamentals of Financial Management 100 3 3 0 0 3

Objective : The objective of this paper is to develop conceptual as well as practical understanding of Financial

Management.

UNIT – I Finance functions and goals, Long Term sources of finance. Capital Structure decisions.



UNIT – II Financial Leverages, Dividend Decisions, Ratio Analysis.



UNIT – III Working Capital Management, Cash Management. UNIT – IV Receivable Management, Inventory Management.



Books Recommended : 1. Dr. I.M. Pandey : Essentials of Financial Management, Vikas Publishing House, New Delhi. 2. S.M. Shukla, Sahitya Bhawan Publication

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Title: Indian Financial Systems

Course : 1 SCM-C-111 English and Managerial Communication 100 3 3 0 0 3

Objective : The objective of this paper is to develop conceptual as well as practical understanding of Indian Financial Systems.

UNIT – I Introduction, Functions, Importance, Concepts & Structure and assets of Financial System.



UNIT – II Financial Market: Money Market, Capital Market Gov. Securities Market & Foreign Exchange Market.



UNIT – III Financial Instruments Primary market- Instruments, Secondary market-Instruments, short- term, medium

term and long term instruments. UNIT – IV Fundamentals of Financial Institutions and Financial Services.



Books Recommended :

1. Gorden, & Natarajan- Financial Markets & Services, Himalaya Publishing House.

2. Gorden, & Natarajan- Financial Markets & Institutions, Himalaya Publishing House.

3. Clifford Gomez- Financial Markets, Institutions & Financial Services ,Prentice Hall of India Ltd. 4. Tripathi Nalini Prava, Financial Services Prentice Hall of India Ltd.

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BBA (Hons.) Third Semester BUM-E-329


Title: Human Resource Management

Course : 1 BUM-E-329 Human Resource Management 100 3 3 0 0 3


UNIT – I Nature & functions of Human Resource Management; Role of Human Resource Manager; Human

Resource Planning: concept & process of Human Resource Planning; Recruitment & Selection: Test and Interviews.



UNIT – II Strategic approach of HRM: Stability strategies, Growth strategies, Retrenchment strategies, Combination

Strategies. Job Analysis & job Evaluation: Methods & uses; Training & Development: Training Methods & Management Development.



UNIT – III Performance Appraisal: Importance, & methods of Performance Appraisal, Self Appraisal, Assessment

Centers, 360‟ performance appraisal; Leadership: need for leadership, Characteristics of effective leaders. Effective leadership styles; Motivation, Incentives & Morale.;

UNIT – IV Worker‟s participation in Management: Forms of work participation, in India, Work committees Joint Management Council (JMC), Shop council, Unit council; Stress, Conflict Management and Counselling.



Books Recommended :

1. Personnel Human Resource Management by Mill Kovich & Boudreav. 2. Human Resource Management & Development by H.C. Sainy & Saharad Kumar.

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BBA (Hons.) Third Semester

BUM-E- 330


Title: Organizational Development

Course : 1 BUM-E-330 Organizational Development 100 3 3 0 0 3


UNIT – I 1. OD: Defination Operational Components and characteristics and foundation.

2. Underlying Assumptions



UNIT – II 1. Action Research and O.D.

2. Team Interventions



UNIT – III 1. Intergroup Interventions

2. Personal Interpersonal and Group Process Interventions. UNIT – IV 1. Comprehensive Interventions.

2. Structural Interventions.



Books Recommended :

1. French and Bell: Organizational Development ND: Prentice Hall of India 1991. 2. Keith Davis: Human Behaviour at work , Tata Mc0Graw Hall, New Delhi. 3. P.C. Tripathi (HRD) Published by Sultan Chand, New Delhi. 4. Organisational Behaviour by F. Luthans, Tata Mc0Graw Hall, New Delhi. 5. Organisational Behaviour & change by D. Thakur, Published by Deep & Deep Publication, Delhi.

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14th Batch Fourth Semester 2010-2011

S. No.

Course Code

Title Max. Marks


L T P C

1. SCM-C- 421 ORGANISATIONAL BEHAVIOUR 100 3 3 0 0 3

2. SCM-C- 422 Indian Ethos 100 3 3 0 0 3

3. SCM-C-423 Income Tax 100 3 3 0 0 3

4. SCM-C- 424 STP 100 3 3 0 0 3


1 SCM-E-425 International Marketing 100 3 3 0 0 3

2. SCM-E- 426 Consumer Behaviour 100 3 3 0 0 3


1. SCM-E-427 Security Analysis and Portfolio Management

100 3 3 0 0 3

2. SCM-E-428 Management of Financial Institutions and Financial Services

100 3 3 0 0 3


1. SCM-E429 Industrial Relation 100 3 3 0 0 3

2. SCM-E-430 Labour Legislation 100 3 3 0 0 3




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BBA (Hons.) Fourth Semester

SCM-C-421

Title: ORGANISATIONAL BEHAVIOUR

Course : 1 SCM-C-421 Organizational Development 100 3 3 0 0 3


UNIT – I Introduction to Organisational Behaviour: Nature and Significance: Perception, Attitudes

and Values, Personality, Learning and Learning theories.


Unit One Only 3-5 Feb.2011 12 Marks

UNIT – II Motivation: Basic concepts and Theories of Motivation; Basic Concepts and Theories of

Leadership and their Application: Job Design


Unit Two Only 10-12 March 2011 13 Marks

UNIT – III Interpersonal Communication; Interpersonal Conflict, Coaching and Mentoring, Power

and Politics in Organizations. UNIT – IV Foundation of Group Behavior: Defining and Classifying Groups, Why do people join

Groups, Stages of Group Development; Workshop Behavior. External Conditions

imposed on Groups, Group member Sources, Group Processes, Group task, Group

Cohesiveness, Group Decision Making, Group Think, Organization Culture, Work

Stress, and Managing Change.


Entire Syllabus 10-25 April 2011 60 Marks

Books Recommended :

1. Organgational Behavioiur, Stepher P. Robbien 2. Organgational Behavioiur, J. S. Chandar 3.

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4. BBA (Hons.) Fourth Semester

BUM-C-422

Title: Indian Ethos and Values Course : 4 BUM-C-422 Indian Ethos and Values (IE&V) 100 3 3 0 0 3

Objective : The objective of the course is to develop a holistic approach in management students, through Indian perspective on „values & Ethics‟ in the pursuit of managerial effectiveness and creating ethical culture in organizations.

UNIT – I Model of Management in the Indian Socio-Political Environment; Work Ethos; Indian Heritage in Production and Consumption; Indian Insight into TQM.


Unit One Only 3-5 Feb. 2011 12 Marks

UNIT – II Problems Relating to Stress in Corporate Management - Indian Perspective; Teaching Ethics; Trans-

cultural Human Values in Management Education;


Unit Two Only 10-12 March 13 Marks

UNIT – III Relevance of Values in Management; Need for Values in Global Change - Indian Perspective; Values for

Managers; Holistic Approach for Managers in Decision Making; UNIT – IV Secular Versus Spiritual Values in Management; Personal Growth and Lessons from Ancient Indian

Educational System; Science and Human Values.


Entire Syllabus 10-25 April 2011 60 Marks

Books Recommended : Chakraborty, S.K.: Foundations of Managerial Work· Contributions from Indian Thought, Himalaya Publishing

House Delhi 1998 ………………………… Management Effectiveness and Quality of Work-life - Indian Insights, Tata McGraw Hill

Publishing Company, New Delhi 1987 ………………………… Management by Values, Oxford University Press,1991 4 Drucker. P: Managing in Turbulent Times, Pan Books London 1983 5 Kumar. Sand N K. Uberoj· Managing Secularism in the New Millennium, Excel Books 2000 6 Griffiths, B. The Marriage of East and West, Colling, London 1985 7 Gandhi, M.K: The Story of My Experiment with Truth, Nav Jivan Publishing House, Ahmedabad, 1972

Note : The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.

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BBA (Hons.) Fourth Semester SCM-C-423

Title: Income Tax

Course : 1 SCM-C-423 Income Tax 100 3 3 0 0 3

Objective :

The objectives of this paper is to enable the students to know the basics of Income Tax Act and its implications.

UNIT – I Basic Concepts: Income, agricultural income, casual income, assessment year, previous year, person, gross total income, total income. Basis of charge: Residence and tax liability, income which does not form part of total income., Taxable income under the head of salary.


Unit One Only February 3- 5 12 Marks

UNIT – II Taxable Income under the head of house property, Business or Profession, Capital gains.


Unit Two Only March 10 - 12 13 Marks

UNIT – III Income from other sources .,Set off &Carry forward of losses., Deductions from Gross total

income, Computation of total income. UNIT – IV Tax planning, Scope of tax management, Tax deducted at source, advance payment of

tax, Income Tax Authorities.


Entire Syllabus April 10 - 25 60 Marks

Books Recommended :

1. Mehrotra H.C Income Tax Law & Accounts;Sahitya Bhawan Agra 2. Singhania V.K Student‟s guide to Income Tax Taxmann,Delhi. 3. Shripal Sakhlecha,Income Tax Satish Printers,Indore.

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BBA (Hons.) FOURTH SEMESTER SCM-E- 425

Specialization Marketing Management Title: International Marketing

Course : SCM-E- 425 International Marketing 100 3 3 0 0 3

Objective : The basic objective of this course is to develop an understanding about the Management of Financial Institutions and Financial Services and its applications.

UNIT – I International Marketing- Nature & Process of International Marketing, Domestic Marketing V/s. International Marketing. Characteristics of MNCs. Process of Internationalization, Benefits of International Marketing.


Unit One Only Feb. 3-5 12

UNIT – II Basis for International Trade, Principle of Absolute Advantage, Principle of Relative Advantage,

International Product Life Cycle Theory, Overview of World Marketing Environment-Legal and Cultural.


Unit Two Only March 10-12 13

UNIT – III Planning for International Marketing. Overview of Marketing Research, Market Analysis & Market Entry

Strategies. UNIT – IV Product Strategies: Basis decisions, Product planning branding and packaging decisions. Direct and

indirect distribution channels.


Entire Syllabus 10-25 April 60 Marks

Books Recommended :

1. International marketing: Varshney & Bhattacharya, Himalaya Publishing Delhi. 2. International Marketing, Rathore & Rathore, Himalaya Publishing. 3. International Marketing, P. Sarvanavel, Himalaya Publishing, New Delhi. 4. Note : The list of cases and specific references including recent articles will be announced in the class at the

time of launching of the course.

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Title: Consumer Behaviour Course : SCM-E- 426 Consumer Behaviour 100 3 3 0 0 3

Objective : The basic objective of this course is to develop an understanding about the consumer decision-making process and its applications in marketing practices of firms.

UNIT – I Introduction to Consumer Behaviour: Consumer Bheaviour & Marketing Strategies. (Segmentation promotion and Positioning Strategies) Consumer Decision Making: Simple Model of Consumer decision making Models of Consumers.



UNIT – II Consumer Perception: Purchase search, information processing and Consumer Involvement theory;

Evaluative criteria & Decision Rules; Consumer attitude & attitude Change.



UNIT – III Influence of Personality: and self concept on Buying Behaviours; Psychographics & life style;

Consumer Behaviour Audits & Consumer Behaviour Studies in India. UNIT – IV Reference Groups & Family Influence: Selected groups‟ and celebrities‟ influence and family Decision

Making; Diffusion of Innovation & Opinion leadership, Industrial Buying Behaviour.



Books Recommended :

1. Assael, H. Consumer Behaviour and marketing Action. Ohio, South Western, 1995. 2. Engle, J. F. etc. Consumer Behaviour. Chicago, Dryden Press, 1993. 3. Howard, John A. etc. Consumer Behaviour in Marketing. Englewood Chliffs, New Jersey, Prentice Hall Inc., 1989 4. Hawkins, D. I. etc. Consumer Behaviour: Implications for Marketing Strategy. Texas, Business 1995. 5. Mowen, John C. Consumer Behaviour. New York, MacMillan, 1993. 6. Schiffman, L G. and Kanuk, LL. Consumer Behaviour, New Delhi Prentice hall of India, 1994.


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Specialization Finance

Title: Security Analysis and Portfolio Management

Course : SCM-E- 427 Security Analysis and Portfolio Management

100 3 3 0 0 3

Objective : The basic objective of this course is to develop an understanding about the Security Analysis and Portfolio Management and its applications in stock market.

UNIT – I Security Analysis: Introduction, Investment, Risk, Valuation of equity Shares and bond



UNIT – II Fundamental Analysis, Technical Analysis, Efficient Market Theory.



UNIT – III Portfolio Management: Introduction, Portfolio Models, Construction. UNIT – IV Portfolio Analysis, Selection, Revision, Evaluation, Diversification.



Books Recommended :

1. Kevin S (2009) “Security Analysis Portfolio Management” Prentice Hall Pvt. Ltd. New Delhi. 2. Pandian Punithavathy (2009) “Security Analysis Portfolio Management” Vikash Pub. House Pvt. Ltd. New Delhi. 3. Barua S., Varma J. R. & Ragunathan V. (1996) “Portfolio Management” Tata McGraw Hill New Delhi. 4. Gangadhar V. & Babu G. Ramesh (2009) “Investment Management Anmol Pub. Pvt. Ltd. New Delhi.


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Specialization Finance

Title: Management of Financial Institutions and Financial Services Course : SCM-E- 428 Management of Financial Institutions and

Financial Services 100 3 3 0 0 3

Objective : The basic objective of this course is to develop an understanding about the Management of Financial Institutions and Financial Services and its applications.

UNIT – I Financial Institutions: Introduction, Classification, Scope, Role in economic growth, Risk faced by Financial Institutions, Challenges.



UNIT – II Organisation and Functioning of : RBI, ICICI, IDBI, LIC, IFCI etc.



UNIT – III Financial Services: Introduction, Classification, Scope, Innovations, Challenges. Merchant banking,

Mutual Funds, venture capital. UNIT – IV Hire Purchase, Factoring, Securitization of debt, Credit rating, credit card.



Books Recommended :

1. E. Gordon & K. Natarajan (2009) “Financial Market and Institutions” Himalaya Pub. House, Mumbai. 2. E. Gordon & K. Natarajan (2010) “Financial Market and Services” Himalaya Pub. House, Mumbai 3. Jain S., Rathi M., Thakur, R & Solanki S. (2010) “Marketing of Financial Services” Ramesh Book Depot. Jaipur

and New Delhi 4. Kulkarni P. V. (1987) “Corporation Finance”. Himalaya Pub. House, Mumbai.


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BBA (Hons.) Fourth Semester SCM-E-429

Title: Industrial Relation and Management

Course : 1 SCM-E-429 Industrial relation & its management 100 3 3 0 0 3

Objective : Organisational efficiency and performance are intricately interlinked with industrial relations. This

course is an attempt to appreciate the conceptual and practical aspects of industrial relations at the

macro and micro levels. UNIT – I Industrial Relations: Concepts, Perspective and Organisation, Evolution of Industrial

Relations, Anatomy Industrial Conflicts.



UNIT – II Introduction to industry psychology: Nature, scope, modus operandi, industrial moral;

Industrial relation perspective; industrial relation and the emerging socio economic

scenario.



UNIT – III Accident, Accident Pronness and Safety: Definition, Causes, Situational factors.

Individual factors, Adjective behaviour reduction of accidents. UNIT – IV Personnel Evaluation & Assessment, Personnel Selection: Personality & Interest factors,

Biographical data and interview. Case Studies.


Entire Syllabus 10-25 April, 2011 60 Marks

Books Recommended : Suggested Readings

1. Mc cormic and ifgen: industrial psychology, New Delhi: Prentice Hall of India Pvt. Ltd,

1987.

2. Blum and Naylor: Industrial Psychology, Delhi CBS publishers, 1984.

3. N. D. Kapoor, Sultan Chand & Sons.

4. S.K. Puri: Labour & Industrial Laws (Allahabad Law Agency)

5. S.N. Mishra: Labour & Industrial Laws (Pioneer Books, N. Delhi)

6. G.M. Kothari: A study of industrial Laws(N.M. Tripathi Bombay)

7. N.D. Kapoor: Handbook of industrial Laws( Sultan Chand)

8. Taxman.

9. Ramaswamy E.A.the rayon Spinners the strategic management of industrial relation. New

Delhi, oxford University Press1994.

10. Kochan, T.A. & Katz Henry. Collective bargaining and industrial Relations. 2nd ed.

Homewood, Illinois, Richard D Irish,1988

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BBA (Hons.) Fourth Semester SCM-E-430

Title: Labour Legislation

Course : 1 SCM-E-430 Labour Legislation 100 3 3 0 0 3

Objective : Organisational efficiency and performance are intricately interlinked with industrial relations. This

course is an attempt to appreciate the conceptual and practical aspects of industrial relations at the

macro and micro levels. UNIT – I Industrial Legislation: Objective, scope, need. The Factory act: Objective, Application

of the Act, Definitions, Approval, Licensing and registration. The Inspecting Staff,

Certifying surgeons. Health of workers, Safety of Workers, Welfare of workers, the

working hours of adults, holidays, rules regarding employees of young persons, rules

regarding employment of women.



UNIT – II Workmen Compensation Act: Object, scope, definitions, rules regarding workmen’s

compensation occupational diseases, other provisions regarding amount of

compensation, Maternity Benefit Act: Scope and coverage, definitions, prohibition of

employment, maternity benefit, leave and nursing breaks



UNIT – III Trade Union Act: Objective, Scope, Definitions, Registration of trade unions, legal status

of the registered unions, rights & privileges, duties & liabilities, amalgamation and

dissolution of trade unions.

UNIT – IV Industrial Dispute Act: Objective & Scope, Definitions-Industry, industrial dispute,

workmen, employer, wages, bonus, Difference between wage and bonus, gratuity,

lockout & strike, Layoff & Retrenchment strike and lockout prohibition in public utility

services. Transfer and closing down of undertakings.


Entire Syllabus 10-25 April, 2011 60 Marks

Books Recommended : 1.S,K. Puri: Labour & Industrial Laws (Allahabad Law Agency. 2. S. N. Mishr: Labour & Industrial Laws (Pioneer Books, New Delhi. 3. G. M. Kothari: A Study of Industrial Laws (N. M. Tripathi Bombay)

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14th Batch Fifth Semester 2011-2012

S. No.

Course Code

Title Max. Marks


L T P C

1. SCM-C- 521 E-Marketing 100 3 3 0 0 3

2. SCM-C- 522 Accounting and Financial Management 100 3 3 0 0 3

3. SCM-C-523 Quantitative Techniques 100 3 3 0 0 3

4. SCM-C- 524 STP 100 3 3 0 0 3


1 SCM-E-525 Brand Management 100 3 3 0 0 3

2. SCM-E- 526 Service Marketing 100 3 3 0 0 3


1. SCM-E-527 Stock Market of Operations 100 3 3 0 0 3

2. SCM-E-528 Management Control Systems 100 3 3 0 0 3


1. SCM-E529 HR Accounting 100 3 3 0 0 3

2. SCM-E-530 Training and Development 100 3 3 0 0 3




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BBA (Hons.) Fifth Semester SCM-C-521

Title: E-Marketing

Course : 1 SCM-C-521 E-Marketing 100 3 3 0 0 3

Objective : To impart basics of E- Marketing, E Marketing Environment, Marketing Segmentation, Product

Planning and Development, Product pricing, and Channels of Distribution etc. in Notational and International Environment through information technology.

UNIT – I The Emergence of E-Marketing:- E- Marketing; Context:- Environment, Strategy &

Performance (ESP), E- Marketing Environment:-Legal Factors, Technology & E-

Business Markets.


Unit One Only 1-3 Sept. 2011 12

UNIT – II Strategic E-Marketing:- Strategic Planning- SWOT Analysis + Strategic Objective

Models: E- Business Models + Value & Revenues.


Unit Two Only 1-3 Oct. 2011 13

UNIT – III E-Marketing Management:- Creating Customers value online: online Benefits attributes,

Branding; Support Services Labeling; E-Marketing Enhances Product Development,

New Product Trends. UNIT – IV The internet Distribution: Distribution channel, Types of intermediaries, Function of

Distribution Channel; E- Marketing Communication:- Communication issue, Marketing

Public Relation (HPR).


Entire Syllabus 14-30 Nov. 2011 60

Books Recommended : E-Marketing Judy Strauss, Adel El- Ansary, Raymond Frost Pearson Education Pub.

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BBA (Hons.) Fifth Semester SCM-C-522

Title: Accounting and Financial Management

Course : 1 SCM-C-522 Accounting and Financial Management 100 3 3 0 0 3

Objective : “The purpose of this course is to acquaint the students with the broad framework of financial decision making is a business unit.

UNIT – I Nature, Scope & objectives of Financial Management, Function of Finance,

Functional Areas of Financial Management, Financial Decisions, Financial

Environment. Financial information, Financial function in Business.



UNIT – II Capital Structure, Meaning & features and determinate of Capital Structure, Source of

Capital share, debentures long term loans, retained earning, financial leverage.



UNIT – III Techniques of Financial analysis, Ratio Analysis, Determination of Ratios, Liquidity

ratios, Leverage ratios, Profitability ratios, Activity ratios, capital budgeting process. UNIT – IV Methods of investment evaluation, working capital Management, Cash & Receivables

Management, Dividend Policy Meaning & Significance of dividend Policy, forms of

dividend.



Books Recommended :

1. Khan MY & P.K. Jain Financial Management. 2. Kuclhal S. C. Financial Management 3. Kulkarni P. V. Financial Management 4. Pandey I.M. Financial Management 5. D. C. Sharma Mgt. Accounting 6. Gupta S.P.L. Mgt. Accounting 7. Shukla S. M. Mgt. Accounting 8. Pandey I. M. Mgt. Accounting

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BBA (Hons.) SEMESTER – I

SCM-C-523

Title: Quantitative Technique (QT) Course: 2 SCM-C-523 Quantitative Methods (QM) 100 4 4 0 0 4

Objective: The objective of the course is to make the students familiar with some basic statistical and linear programming techniques. The focus, however, is in their applications in business decision making.

UNIT – I Introduction to Quantitative technique: Concept of Q.T., Nature of Q.T., Role of Q.T. in trade and Industry. Progressions: Formation of series, Types of Series, Arithmetic Progression, Geometric Progression



UNIT – II Elements of algebra, Number system, Algebraic equation, Quadratic equation :Standard equation, roots of

equation, forming of Q.E. with given roots ,Nature of roots, Concept of Indices,



UNIT – III Correlation Analysis: Uses and limitations , cause and effect relationship ,Methods of measuring

correlation., Regression Analysis: types of regression, uses, regression coefficient., UNIT – IV Linear Programming - Basic Concepts, Features, importance, Application Model Formulation, Solution

Methods



Books Recommended: 1. Chadha,N.K. Statistics for Behavioral and Social Scientists, Reliance Publishing House, Delhi.1996 2. Gupta, S P and Gupta M P. Business Statistics. New Delhi, Sultan Chand, 1997. 3. Kazmier, L J and Pohl, N F. Basic Statistics for Business and Economics. New York, Mc Gra w Hill, 1988. 4. Levin Richard I and Rubin David S. Statistics for Management. New Jersey, Prentice Hall Inc., 1995. 5. Narag. A S. Linaar Programming and Decision Making. New Delhi, Sultan Chand, 1995. 6. Sharma, J.K. Fundamentals ofOparations Research. Macmillan, New Delhi,2001 7. Terry, Sineich. Business Statistics by Examples. London, Collier Mac Millian Publishers, 1990. 8. C.Satydevi ,Quantitative Technique,S chand Publication Note : The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.

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BBA (Hons.) Fifth Semester SCM-E-525

Title: Brand Management

Course : 1 SCM-E-525 Brand Management 100 3 3 0 0 3

Objective : The objective of this papers is to acquit the student with the concepts of branding which are helpful in developing sound sales and brand management strategies.

UNIT – I Competition and Brand: The economic Ideal, competition Disarms, Product

Commonality, Customer Loyalty, Brand Bonds.



UNIT – II Concepts of Brand: Anatomy of brand, Brand perspectives, Meaning of Brand and

Making brands succeed.



UNIT – III Brand Equity: Defining brand equity, Brand Image/ Constellation, Brand Image

dimension, Brand Positions. UNIT – IV Brand Extensions: Line extensions, Brand extensions, Types of extensions, brand

extendibility brand valuation.



Books Recommended :

1. Dayle, Petes, Value Brand Marketing, N. Wiley 2000. 2. Murphy, John M, Brand Strategy, Comb. England, Director Books, 1990 3. Ries, Al and Lauro Riesm The 22 Immortal laws of Branding, NY, Narper Collins, 1998. 4. Perries Raymnd Led. Brand Valuationm London Inter brand and Premier Books, 1997.

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Title: Service Marketing

Course : 1 SCM-E-526 Service Marketing 100 3 3 0 0 3

Objective : To impart basics of Service Marketing Management, Marketing Environment, Marketing Segmentation, Product Planning and Development, Product pricing, and Channels of Distribution etc. in Notational and

International Environment

UNIT – I What is service-The service Marketing Triangle, Service Management, The evolving

environment of service, the service as a system ,Attitude towards service and service

sector, how technology is leveraging customer service, the future of service sector-

competitive trends for the new millennium goods versus service.



UNIT – II Revised Marketing Mix for services, Characteristics of services –Intangibility,

Inseparability, variability, perish ability, Heterogeneity, Ownership. Elements of

customer service, Identifying customer groups,-Direct customers, indirect customers,

Decision maker. supplier customer, opinion leaders, regulators, competitors, Internal

customers.



UNIT – III Underlying concepts-The product life cycle, service product strategies, growth

directions, service product range, new service development (NSD) new service product

features, achieving success in development of new service product. UNIT – IV Role of service mix- roadways,- railways, civil aviation, telecommunication, health care,

tourism, hotel, education, insurance, banking. Ten original dimensions of service quality.

Customer Retention and Relationship Marketing- The evolution of relationship

marketing, importance of customer retention.



Books Recommended :

1. Service Marketing & Management, Dr. B. Balaji S Chand. 2. Service Marketing & Management, Christopher lovelock Pearson Education. 3. Service Marketing & Management, in Indian Perspective, Ravishankar. 4. Marketing Sales & Customer Service Excel Books. Charley Watkins, CIB Publishing.

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5. BBA (Hons.) Fifth Semester SCM-E-527

Title: Stock Market Operations

Course : 1 SCM-E-527 Stock Market Operations 100 3 3 0 0 3

Objective : The objective of this paper is to develop conceptual as well as practical under standing of Stock Market and its Regulations.

UNIT – I Financial Systems- Role /functions of financial system, components of financial

system, Classification of Financial Market, Money Market- Features of Money

market, Functions of the Money Market, Importance of Money Market, Indian Money

Market, Capital Market Structure, Primary Market V/S Secondary Market.



UNIT – II Stock Exchanges, Listing of securities, Public issue, Dematerialisation of securities.



UNIT – III NESI. OTCEI, SEBI UNIT – IV Security Market Regulations, Securities Appellate Tribunal (SAT) Investor’s Protection,

Functionaries on Stock Exchanges.



Books Recommended :

1. Financial Market Operations, Sahitya Bhawan Pub. 2. Financial Markets and Services Gordon & Natarajan Himalaya Pub.

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Title: Management Control Systems

Course : 1 SCM-E-528 Management Control Systems 100 3 3 0 0 3

Objective : The main objective of the course is to appraise the students the about the concept of

management control system as well as its role in efficient management of public system organizations.

UNIT – I An Overview: Nature, Scope and Concept of Management Control Systems.

Organization Goals, Strategic Planning and Implementations, Organisation Structure,

Contingency Theory.



UNIT – II Management Control Process: Strategic Planning, Management Control and Operational

Control, Control Systems, Budgetary Planning and Procedures. Analysis of Variances,

Flexible Budgeting, Zero-base Begetting.



UNIT – III Management Information Theory: Meaning, Definition, Characteristics, Types:

Operating information Accounting information. Management Control Structure:

Responsibility Centre Responsibility Accounting, Cost Centre, Profit Centre, Inter-

divisional Qualitative and Quantitative, Investment Centre. UNIT – IV Financial Controls Ratio Analysis, Cash flow and fund flow statement, Working Capital

Management Control in Specialized Organiisation Services and Non Profit

Organisations. Selected Case Study on Non-Profit and Public Service Organization.



Books Recommended :

1. P. Saravanavel- M.C.S. H.P. House 2. Robert N Anthony, Vijay Govindarajan 3. Ghosh, P.K. and Gupta, G. S. Cost Analysis and Control, New Delhi, Vision 1995. 4. Glynn, J.J. Value for Money. Auditing in Public Sector, London, Prentice Hall Inc. 1985. 5. Maciarieelom, JA and Kirby C.J. Management Control System. Englewood Cliffs, New Jersey, Prentice

Hall Inc. 1994.

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Title: HR Accounting

Course : 1 SCM-E-529 HR Accounting 100 3 3 0 0 3

Objective :

UNIT – I Development of the concept of HRA, Meaning, Definition, Importance, Objectives

and limitations, HRA for Managers & HR Professionals, Investment in human

resources, enumerating the Assets, Calculating market value of Assets.



UNIT – II Human resource planning and accounting, Human capital investment, expenditure vs

productivity, Training human capital and productivity, Approaches to HRA



UNIT – III HR as an Asset, Rate of return on HR, Parameter for calculating return on investment in

human resources. HR cost analysis, organizational behavior vs turnover.

UNIT – IV Responsibility Accounting, Conceptual framework, present scenario & future prospects

of human resource audit. Measures for betterment of HR audit.



Books Recommended :

1. .

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Title: Training and Development

Course : 1 SCM-E-530 Training and Development 100 3 3 0 0 3

Objective : The Purpose of this paper is to provide an in-depth understanding of the role of Training in the Development of HRD, add to enable to course participants to manage the Training systems and processes.

UNIT – I Training Concept, Importance, Need of Training and Development Importance of

Training objective, Methods of Training, Different Type of Training Activities. Role

Responsibility and challenges to T. M.



UNIT – II Case Studies of Training & Development in Indian Organisation. Organisation and

Management of Training Function. Management Development: Difference between

Training and Development, Concept of HRD.



UNIT – III Training Need Analysis Training Design, Implementation Evaluation, Training in Global

Business World: Cluture, Language, Social Structure. Instructional Objectives and

Lesson Planning Learning Process. UNIT – IV Employee Training and Development Tools for training, Future Prospects of Training

and Development, Facilities Planning and Training Aids, Training Communication,

Training Evaluation, Training and Development in India.



Books Recommended :

2. C. B. Gupta 3. K. Aswathappa HRM 4. Beunet, Roger ed. Improving Training Effectiveness Aldershot, Gower, 1988. 5. Lynton, R. Pareek, U. Training and Development, 2nd ed. New Delhi Vistaar, 1990. 6. Pepper, Allan D. Managing Training Development Function, Aldershot, Gower, 1984. 7. Senge, P. The Fifth Discipline. The Art and Practice of the Learning Organization, London Century, 1992.

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14th Batch Six Semester 2011-2012

S. No.

Course Code

Title Max. Marks


L T P C

1. SCM-C- 621 Strategic Management 100 3 3 0 0 3

2. SCM-C- 622 Indirect Taxes 100 3 3 0 0 3

3. SCM-C-623 Corporate Accounting 100 3 3 0 0 3

4. SCM-C- 624 STP 100 3 3 0 0 3


1 SCM-E-625 Retail Management 100 3 3 0 0 3

2. SCM-E- 626 Rural Marketing 100 3 3 0 0 3


1. SCM-E-627 Financial instruments & Derivatives 100 3 3 0 0 3

2. SCM-E-628 International Finance 100 3 3 0 0 3


1. SCM-E629 Employee Relations and compensation Management

100 3 3 0 0 3

2. SCM-E-630 HRD Audit 100 3 3 0 0 3




45 | P a g e

BBA (Hons.) Sixth Semester SCM-C-622

Title: Indirect Taxes

Course : 1 SCM-C-623 Indirect Taxes 100 3 3 0 0 3

Objective : This course aims at imparting basic knowledge about objective major indirect taxes.

UNIT – I Central Excise Duty:- Concepts, Basis conditions, important definitions: Goods,

Excisable Goods, Manufacturer, Classification of Goods. Principles of Classification-

Valuation Rules, Concepts of CENVAT. Exemption to small Scale industries,

Administrative Set-up of Central Excise.


Unit One Only 3-5 Feb. 2012 12

UNIT – II Customs Duty: Nature and types or custom duty, valuation Rules, under customer duty. Procedure for

Import and Export-Export Promotion Schemes-Export Oriented unit (EOU) , Export Processing Zone (EPZ) Special Economic Zone (SEZ).


Unit Two Only 14-16 March 2012 13

UNIT – III Central Sales Tax:- Introduction, Important terms and Definitions under the Central Sales Tax Act,.

1956, Dealer, Declared Goods, Place of Business, Sale, Sale Price, Turnover, Provisions relating to Inter-State Sale, Sales against from „C‟ and „D‟. Determination of Gross Turnover and Taxable Sale.

UNIT – IV Legislative background concept of VAT, Main features of VAT, Important Definitions, Incidence of VAT & Collection, Registration of dealers, Exempted Good under VAT, Rates of VAT, composition of Tax, Input Tax Rebate & Inventory Rebate, Taxable Turnover Under VAT & VAT Payable.


Entire Syllabus 10-25 April 2012 60

Books Recommended :

1. Indirect Taxes: Saklecha & Saklecha 2. H. C. Mehrotra; Sahitya Bhawan Pub.

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Title: Corporate Accounting

Course : 1 SCM-C-623 Corporate Accounting 100 3 3 0 0 3

Objective : This course enables the Students to develop awareness about corporate accounting in conformity with the provisions of Companies Act.

UNIT – I Issues Forfeiture and Re-issue of Shares: Redemption of Preference share, Issues and

redemption of debentures.



UNIT – II Final accounts (Excluding computation of managerial remuneration) and disposal of

profit Valuation of Good will and Shares.



UNIT – III Accounting for Amalgamation of Companies as per India Accounting Standard 14;

Accounting for internal reconstruction-excluding inter-companies with one subsidiary

only. UNIT – IV Consolidated Balance sheet of holding companies with one subsidiary only. Statement of

Changes in Financial Position- on cash basis and working capital basis, Familiarities

with India Accounting Standard 3.



Books Recommended :

1. S. M. Shukla Sathiya Bhavan Pub. New Delhi. 2. Dr. M.A. Arulanandam/K. S. Raman Himalaya Pub. 3. M. N. Arora Vikash Pub.

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Title: Strategic Management

Course : 1 SCM-C-621 Strategic Management 100 3 3 0 0 3

Objective : The objective of this course is to develop a holistic perspective of enterprise, and critical analysis from

the point of view of general management.

UNIT – I Strategic Management: Nature of Strategic Decision Making. Approaches of Strategic

Decision Making, Patterns of Strategic Behavior, Process of Strategic Management,

Strategist and their Role in Strategic Management.


Unit One Only 3-5 Feb.2012 12

UNIT – II Environmental Analysis and Internal Analysis; SWOT Analysis; Industry Analysis; Concept of value

chain, Strategic profile of a firm: case study method.



UNIT – III Competitive Analysis: Framework for analyzing competition, competitive advantage of a firm; Strategic

Planning: Formulation of Strategies, UNIT – IV Strategic Choice and Implementation: Tools and techniques for Strategic Analysis; Impact Matrix, The

experience Curve, BCG Matrix, GEC Model.



Books Recommended :

1. Business Policy & Strategic Management, Azhar Kazmi , Tata McGraw Hill, New Delhi. 2. Business Policy, Strategic Planning & Management, P.K. Ghosh, Sutan Chand New Delhi. 3. Ansoff, H. Igor. Implanting Strategic Management, Englewood Cliffs, New Jersey, Prentice Hall., 1984. 4. Budhiraja, S.b. and Athreya, M.B. Cases in Strategic Management, New Delhi, Tata McGraw Hill, 1996. 5. Christensen, C.R. etc. Buiness Policy: Text and Cases. 6th ed., Homewood lllionis, Richard D. lrwin, 1987. 6. Glueck, William F. Strategic Management and Business Policy. 3rd ed. New York, McGraw- Hill. 1988. 7. Hax, A.C. and Majluf, N. s. Strategic Management. Englewood Cliffs, New Jersey, Prentice-Hall Inc. 1984. 8. Heme. G. and Prahlad, C.K. Competing fot rhe Future, Boston, Harvard Business School Press, 1984. 9. Peters, Tom, Business School in a Box. New York, Macmillan1995.

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BBA (Hons.) Sixth Semester SCM-E-626

Title: Rural Marketing

Course : 1 SCM-E-626 Rural Marketing 100 3 3 0 0 3

Objective : To impart basics of Rural Marketing Management, Marketing Environment, Marketing Segmentation, Product Planning and Development, Product pricing, and Channels of Distribution etc. in Notational and

International Environment

UNIT – I Introduction, Rural Marketing: the New Discipline. Concept and Scope, Nature of

Rural Market, Taxonomy of Rural Market, Attractiveness of Rural Market, Rural Vs

Urban Marketing, Rural Urban Disparity.



UNIT – II Consumer Behavior, Introduction, Challenge, Models of Consumer Behavior, Marketing

Information System -Introduction, Concepts and Significance.



UNIT – III Selecting and Attracting Markets, Introduction, Concepts and Process, Segmentation,

Degree of Segmentation, Guides to Effective Segmentation, Bases of Segmentation,

Targeting, Positioning. UNIT – IV Product Strategy Introduction, Product Concepts and Classifications, Concept and

Significance of Product Strategy, Product Mix Decisions, Pricing Objectives, Pricing

Policy, Pricing Strategy, Promotion Strategy, Designing Promotional Campaigns;

Examples, Distribution Strategy.



Books Recommended :

1. C.S.G. Krishnamacharyulu, Lalita Ram Krishanan ,Rural Marketing, Pearson Education. 2. Kotler, Philip and Armstrong, G. Principles of Marketing, New Delhi, Prentice Hall of India, 1997. 3. Ramaswamy, V.S. and Namakumari, S. Marketing: Planning Control, New Delhi, Macmillan, 1990. 4. Stanton, William J. Fundamentals of Marketing, New York, McGraw Hill, 1994.

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Title: Financial Instruments & Derivatives

Course : 1 SCM-E-627 Financial Instruments & Derivatives 100 3 3 0 0 3

Objective : The objective of this course is to develop Conceptual as well as practical understanding of Financial

Instruments and Financial Derivatives.

UNIT – I Introduction of Financial Instrument: Meaning Types of Financial Instruments,

Government Securities Instruments and Semi- Government Securities Instruments.



UNIT – II Financial Instrument Primary Market- Instruments Secondary Market- Instruments, Short Term,

Medium term and long term Instruments.



UNIT – III Financial derivatives, Meaning & definition, Concept Growth and Evolution, objectives, Functions

types players, Components, advantage, Risk Management. UNIT – IV Fundamentals of Futures, Options, Swaps warrant, Convertibles, Credit derivatives & Swaptions.



Books Recommended :

1. Amling, Frederic. Investment, Englewood Cliffs, New Jersey, Prentice Hall., 1983. 2. Bhalla, V. K. Investment Management; Security Analysis and Portfolio Management. 8th ed., Delhi,S. Cand, 2001 3. Fischer, Donald E. and Jordan, Ronald J. Security Analysis and Portfolio Management. 6th ed., New Delhi,

Prentice Hall on India, 1995. 4. Fuller, Russell J. and Farrell, James L. Modern Investment and Security Analysis. New York, McGraw Hill , 1993. 5. Haugen, Robert H. Modern Investment Theory, Englewood Cliffs, New Jersey, Prentice Hall Inc. 1987. 6. Huang, Stanley S C and Randall, Maury R. Investment Analysis and Management, London, Allyn and Bacon

London. 1987. 7. Sharpe, Willam F etc. Investment, New Delhi, Prentice Hall of India, 1997 8. Brennet, M. Option Pricing; Theory & Applications. Toronto, Lexington Books, 1993 9. Cox, John C and Rubinstein, Mark Options Markets. Englewood Cliffs, New Jersey, Prentice Hall Inc. 1985. 10. Huang, Stanley S C. and Randall, Maury R. Investment Analysis and Management, London, Allyn and Bacon,

1987. 11. Hull, John C. Options, Futures and Other Derivative Securities, 2nd ed. New Delhi Prentice Hall of India 1996. 12. Sharpe, Willam F. etc. Investment, New Delhi, Prentice Hall of India, 1997.

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Title: International Finance

Course : 1 SCM-E-628 International Finance 100 3 3 0 0 3

Objective: The Purpose of this paper is to acquaint the students with the concepts of International Finance with its theory and its practical usages.

UNIT – I International Financial Market & Instruments, Recent Changes in Global Financial

Markets, Balance of Payments- Components, Deficit & Surplus.



UNIT – II International Monetary System-Introduction, IMF, Foreign Direct Investment, International Portfolio

Investment.



UNIT – III Foreign Exchange Market and Rates, Arbitrage in Foreign Exchange Market Purchasing Power Parity

Principle, Interest Rate Parity, Risks in Foreign Exchange Market, Managing Exchange Rate Risks. UNIT – IV World Bank, Asian Development Bank, European Community, European Economic Integration.

International Finance Corporation.



Books Recommended :

1. Devdas Bhrli, Sikidar, International Financial Institutions and Monetary Management . 2. P.G. Apte, International Financial Management, Tata Mc-Graw Hill, New Delhi. 3. S.S.M. Desai, International of Economic, Himalaya Pub. House New Delhi. 4. V. K. Bhalla, International Business Environment and Management, Anmol Pub. New Delhi.

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Title: Retail Management

Course : 1 SCM-E- Retail Management 100 3 3 0 0 3

Objective : The Purpose of this paper is to acquaint the students with the concepts which are helpful in developing a sound retailing policy and in organizing and managing Retail store operations.

UNIT – I Introduction to retailing, Definition and scope of retailing, Retailing scenario- Global

Retailing Scenario in India, prospects of retailing in India.



UNIT – II Retail Formats:- Retail formats and their evolution, What are store formats is retail parlance , the

impact of scalability of store formats.



UNIT – III Store planning, design and layout: Store planning, Location Planning, store design and retailing image

Mix, the space Mix, Effective retail space management, store layout, floor space management. UNIT – IV Retail marketing and Advertising: Retail Marketing Strategies, Store Positioning, retail marketing Mix,

Customer relationship management, direct marketing, Micromarketing in retailing, micromarketing & efficient consumer response, Advertising in retailing.



Books Recommended :

1. International Retailing, Sternquist B. Faichild Books 1998 2. International Retailing: Trends and Strategies London, Pitman Publishing, 1995 Mc Goldrik, P. J.

and Dauies 3. Retail Management: Essential Books, 2009 Gourav Ghosal. 4. Retail Management: Jaico Publishing houses 2003 Gibson G. Vedamani.

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Title: Employee Relations and compensation Management

Course : 1 SCM-E-629 Employee Relations and compensation Management 100 3 3 0 0 3

Objective : The Purpose of this paper is to acquaint the students with the concepts which are helpful in developing a sound Industrial Policy and Good Employee Relations in Present Environment.

UNIT – I Employee Relations- employee empowerment, elements of empowerment,

Approaches and importance of empowerment; Employee welfare- meaning

significance, Agencies and types of welfare services.



UNIT – II Compensation Management- Issues and components of compensation, objectives of

wage & salary administration. Principles of wage & salary administration, Factors

Affecting wage, methods of Wage payment.



UNIT – III Incentive Compensation- Meaning types of wages incentive plans, profit sharing, Labour

Co-Partnership; Fringe Benefits, Employee stock option plans. UNIT – IV Social Security- Concept and scope of social security; Morale- meaning, importance and

factors Influencing morale, Impact of Morale, measurement of morale; Management of

stress concepts causes & consequences of stress.



Books Recommended :

1. C. B. Gupta- Human Resource Management S. Chand & Soni 2009 2. Mercantile Law- K. C. Garg, V. K. Sareen, Shama Kalyari Pub. 2010. 3. Organizational Behavior- 3 edition Tata McGraw Hill Companies 4. Human Resource Development- Vishwanth Gosh Vikas Pub.

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Title: HRD Audit

Course : 1 SCM-E-630 HRD Audit 100 3 3 0 0 3

Objective : The Purpose of this paper is to acquaint the students with the concepts which are helpful in understanding the Human Resource Development and the Auditing of HRD.

UNIT – I Human Resource Development- concept, difference between HRM, HRD, objectives,

Mechanism & Association of HRD, Need & Significance of HRD.



UNIT – II HRD in Indian Industry Qualities of a HRD Manger, Principles of HRD.



UNIT – III HRD Audit- concept, objectives, Scope & Significance of HR Audit, OCTAPACE

Culture; Case Studies. UNIT – IV Human Capital, Emotional Quotient, Mentoring, Total quality Management (TQM)-

Objectives, significance and Principles; Quality Circles, Kaizen, Bench Marking,

Business Process Re-engineering (BPR) .



Books Recommended :

1. C. B. Gupta Humar Resource Management 3 Chand & Sons 2009 2. HRD Audit T. V. Rao Tata McGraw Hill 2010 3. HRD Management Biswanath Gosh Vikas Pub. 2009 4. Organizational Excellence Through TQM, H. Lal Nesw Age International Pub. 2008

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