State target demographic
-
Upload
charris369 -
Category
Education
-
view
158 -
download
0
Transcript of State target demographic
![Page 1: State target demographic](https://reader031.fdocuments.net/reader031/viewer/2022030314/58891eb11a28ab77528b4dd7/html5/thumbnails/1.jpg)
The Target Audience!
![Page 2: State target demographic](https://reader031.fdocuments.net/reader031/viewer/2022030314/58891eb11a28ab77528b4dd7/html5/thumbnails/2.jpg)
Gender• 56% of the target audience are
men creating a nearly 50:50 split• This means the target audience
are comprised of an almost equal amount of men and women
![Page 3: State target demographic](https://reader031.fdocuments.net/reader031/viewer/2022030314/58891eb11a28ab77528b4dd7/html5/thumbnails/3.jpg)
Age• The target audience is almost
exclusively under the age of 30
![Page 4: State target demographic](https://reader031.fdocuments.net/reader031/viewer/2022030314/58891eb11a28ab77528b4dd7/html5/thumbnails/4.jpg)
Occupation• Most of the target audience are
students
![Page 5: State target demographic](https://reader031.fdocuments.net/reader031/viewer/2022030314/58891eb11a28ab77528b4dd7/html5/thumbnails/5.jpg)
Disposable income• Most people in the target
audience have a disposable income of between £10 and £20 a month• Of this around £10 a month is
spent on films and film related products
![Page 6: State target demographic](https://reader031.fdocuments.net/reader031/viewer/2022030314/58891eb11a28ab77528b4dd7/html5/thumbnails/6.jpg)
Nationality • Nearly 85% of the target
audience are English/ Welsh/ Scottish/ Northern Irish/ British
![Page 7: State target demographic](https://reader031.fdocuments.net/reader031/viewer/2022030314/58891eb11a28ab77528b4dd7/html5/thumbnails/7.jpg)
Alcohol• The most popular drink in the
target audience is Cider• Although beer and wine are also
popular choices
![Page 8: State target demographic](https://reader031.fdocuments.net/reader031/viewer/2022030314/58891eb11a28ab77528b4dd7/html5/thumbnails/8.jpg)
Religion• About 1/3rd of the target
audience are Christian• With many of the target
audience also be Atheist or Agnostic
![Page 9: State target demographic](https://reader031.fdocuments.net/reader031/viewer/2022030314/58891eb11a28ab77528b4dd7/html5/thumbnails/9.jpg)
Social Media• The most common social media
sites used by the target demographic are YouTube, Facebook, Twitter and Instagram