State of the Lodging InduSTRy Brittany Baldwin, Sales Executive Small Hotels Retreat – September...
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State of the Lodging InduSTRy Brittany Baldwin, Sales Executive Small Hotels Retreat – September 2010
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Transcript of State of the Lodging InduSTRy Brittany Baldwin, Sales Executive Small Hotels Retreat – September...
State of the Lodging InduSTRy
Brittany Baldwin, Sales Executive Small Hotels Retreat – September 2010
Overview:
Total Caribbean & Small Hotels
Caribbean Hotel Industry - Key StatisticsYTD July 2010
% Change
• # of Hotels 2,272• Hotel Rooms 242,155 0.2%• Occupancy 66.3% 1.8%• Average Daily Rate $168.67 4%• RevPAR $111.81 5.8%• Room Revenue $ 5.7B 6.1%
2010 Smith Travel Research, Inc.
Caribbean Small Hotels Industry - Key StatisticsYTD July 2010
% Change
• # of Hotels 1,486• Hotel Rooms 44,253 0.6%• Occupancy 59.3% 7.4%• Average Daily Rate $267.56 10.8%• RevPAR $158.57 19%• Room Revenue $ 1.5B 19.7%
2010 Smith Travel Research, Inc.
-12.8
2.91.4
3.75.26.2
9.5
-1.4-3.0
1.6
-14.9
1.6
-3.0-4.5
-10.8
-2.7-4.5
-16.7
1.9 1.5
-25
-15
-5
5
Supply Demand Occupancy ADR RevPAR
2007 2008
2009 YTD 2010
Will The Caribbean See Improvement in 2010?
Total Caribbean% Change 2007 - 2009 and July 2010 YTD
-5.6 -6.1
-13.4
0.6
8 7.4
10.8
19
0.3
-0.7-0.4-1.9 -2.6
-0.7
-14.5-14.0
0.6
-15.1
0.4
-18.7
-25
-15
-5
5
15
25
Supply Demand Occupancy ADR RevPAR
200720082009YTD 2010
Small Hotels Seeing Light At the End of the Tunnel
Caribbean- Small Hotels (75 rooms or less)% Change 2007 - 2009 and July 2010 YTD
Supply & Demand
-10
-8
-6
-4
-2
0
2
4
2006 2007 2008 2009 2010
Supply % Change
Demand % Change
Building In a Downturn. Demand Finally On The Rebound!
Total CaribbeanTwelve Month Moving Average % Change – 2006 to July 2010
-6.4%
2.6%
-5.2%
-15
-10
-5
0
5
10
2006 2007 2008 2009 2010
Supply % Change
Demand % Change
Supply Growth Remains Flat. Positive Demand May 2010.
Caribbean Small Hotels (75 rooms or less)Twelve Month Moving Average % Change – 2006 to July 2010
-14%
5.2%
Occupancy
-7.1-9.3 -9.7
-19.8
-10.3
1.8
4.9
8.710.7
4.8
-19.8
9.1
-30
-25
-20
-15
-10
-5
0
5
10
15
Caribbean Florida Hawaii Mexico Central America U.S.
2009 YTD
2010 YTD
Strong Occupancy Growth Across The Board
Select Destinations- Occupancy % ChangeJuly 2010 YTD vs. July 2009 YTD
7.4
4.1
13.1
0.3
34.3
1.51.3
4.8
8.3
11
8.5
5.7
-5
0
5
10
15
20
25
30
35
40
Caribbean Florida Hawaii Mexico Central America United States
Less Than 75 Rooms
75 Rooms or More
Small Hotels Recovering Occupancies
Select Destinations- Small Hotels vs. Large HotelsOccupancy % Change- July 2010 YTD
ADR(Average Daily Rate)
-16.4
-10.7
-13.1
-19.2
-4.8
-8.8
4.0
-2.9-4.0
-1.3 -0.7 -1.4
-25
-20
-15
-10
-5
0
5
10
15
Caribbean Florida Hawaii Mexico Central America United States
2009 YTD
2010 YTD
Caribbean Showing Positive ADR Improvement
Select Destinations- ADR % ChangeJuly 2010 YTD vs. July 2009 YTD
-2.2 -2.6
17.4
0.3
-1.1
-3.3-4.1
-1.8-0.9
-1.9
10.8
3.2
-10
-5
0
5
10
15
20
Caribbean Florida Hawaii Mexico Central America United States
Less Than 75 Rooms
75 Rooms or More
Caribbean ADR Improvement Driven By Small Hotels
Select Destinations – Small Hotels vs. Large HotelsADR % Change- July 2010 YTD
RevPAR(Revenue Per Available Room)
-22.3
-19.0
-21.5
-35.2
-23.6
-18.2
5.8
1.8
4.4
9.2 8.4
3.3
-40
-35
-30
-25
-20
-15
-10
-5
0
5
10
15
20
Caribbean Florida Hawaii Mexico Central America United States
2009 YTD
2010 YTD
RevPAR’s Are Slowly Rising
Select Destinations- RevPAR % ChangeJuly 2010 YTD vs. July 2009 YTD
0.4
4.5
1.3
3.9
19.0
34.7
17.7
1.8
10.19.0
7.6
3.6
-5
0
5
10
15
20
25
30
35
40
Caribbean Florida Hawaii Mexico Central America United States
Less Than 75 Rooms
75 Rooms or More
Positive RevPAR Growth For Small & Large Hotels!
Select Destinations – Small Hotels vs. Large HotelsRevPAR % Change- July 2010 YTD
“Thank You” to the Most Recent Caribbean Enrollees:
Round Hill Hotel & Villas- JamaicaLion’s Dive & Beach Resort- Netherland AntillesCrown Point Beach Hotel- TobagoCascadia Hotel & Conference Center- TrinidadToucan Inn & Bonkers- TrinidadCara Suites Hotel- Trinidad Tamarind Reef Hotel – USVISugar Beach Condo Resort- USVI
How Do I Participate?
STR’s Roundtable Session will explain how your hotel can enroll & participate
Or stop by the STR booth for more details
For More Information
615-824-8664 ext 3384
(Presentation available on www.hotelnewsnow.com)
