State of the Cloud in Industrial SoftwareDr. Josef Waltl, Global Segment Lead – Industrial Software,

Amazon Web Services

Why was and is Amazon successfull ?

„We have had three

big ideas at Amazon

that we have stuck for

18 years, and they are

the reason we are

successful: put the

customer first, invent

and be patient.“

Jeff Bezos – CEO Amazon.com

„Don’t be worried about our competitors

because they’re never going to send us any

money anyway. Let’s be worried about our

customers and stay heads-down focused“

Jeff Bezos – CEO Amazon.com

O ld World

L arg e upfront c api ta l inves tm e nt

B a s ic c o m p u te a n d s tora g e only

R es po ns i b le for feature upgrades

S low to g et new c a p abilities

M a n a g e i t y o u r s e l f

L o w, o p e r a t i n g c o s t

B r o a d a n d d e e p p l a t f o r m

N e w f e a t u r e s a r r i v e r e g u l a r l y

R e a d y t o u s e

W o r l d c l a s s t e a m m a n a g i n g i t f o r y o u

Cloud eliminates major pain points in IT

What sets AWS apart?

Building and managing cloud since 2006

70+ services to support any cloud workload

History of rapid, customer-driven releases

16 regions, 42 availability zones, 68 edge locations

51 proactive price reductions to date

Thousands of partners; 2,700+ Marketplace products

Experience

Service Breadth & Depth

Pace of Innovation

Global Footprint

Pricing Philosophy

Ecosystem

AWS’ History of Innovation

* As of 1 July 2016

AWS has been continually expanding its’ services to support virtually any cloud workload and now has more than 90 services that range from compute, storage, networking, database, analytics, application services, deployment, management and mobile.

4882

280

722

1017

2009 2011 2013 2015 2016

Deploy faster wherever you like

16 Regions – 44 Availability Zones – 74 Edge Locations

Region & Number of Availability Zones

AWS GovCloud (2) EU

Ireland (3)

US West Frankfurt (2)

Oregon (3) London (2)

Northern California (3)

Asia Pacific

US East Singapore (2)

N. Virginia (5), Ohio (3) Sydney (3), Tokyo (3),

Seoul (2), Mumbai (2)

Canada

Central (2) China

Beijing (2)

South America

São Paulo (3)

Announced Regions

Paris, Ningxia, Stockholm, Hong Kong, AWS Gov Cloud East, Bahrain

Experience with Cloud Security

“We work closely with AWS to develop a security model,

which we believe enables us to operate more securely in the

public cloud than we can in our own data centers.”

Rob Alexander - CIO, Capital One

AWS provides the same, familiar approaches to security that companies have

been using for decades with increased visibility, control, and auditability.

Visibility

View your entire infrastructure with a click

Deep insight with

AWS CloudTrail

Control

You have sole

authority on where

data is stored

Shared

responsibility model

Auditability

3rd party validation

SOC 1 / ISAE 3402

SOC 2 / SOC 3

PCI DSS Level 1

DIACAP, RMF, FISMA

Section 508 / VRAP

FedRAMP (SM)

DoD SRG Levels 2 & 4

MTCS Tier 3

ISO 9001, 27001, 27017, 27018

Cyber Essentials Plus

IT-Grundschutz

NIST

HIPAA

GxP

ITAR

MPAA

CSA

FIPS 140-2

FERPA

CJIS

IRAP

G-Cloud

Account Support

Support

Managed Services

Professional Services

Partner Ecosystem

Training & Certification

Solution Architects

Account Management

Security & Pricing Reports

Technical Acct. Management

Marketplace

Business Applications

DevOps Tools

Business Intelligence

Security

Networking

Database & Storage

SaaS Subscriptions

Operating Systems

Mobile

Build, Test, Monitor Apps

Push Notifications

Build, Deploy, Manage APIs

Device Testing

Identity

Enterprise Applications

Document Sharing

Email & Calendaring

Hosted Desktops

Application Streaming

Backup

Mgmt. Tools

Monitoring

Auditing

Service Catalog

Server Management

Configuration Tracking

Optimization

Resource Templates

Automation

Analytics

Query Large Data Sets

Elasticsearch

Business Analytics

Hadoop/Spark

Real-time Data Streaming

Orchestration Workflows

Managed Search

Managed ETL

Artificial Intelligence

Voice & Text Chatbots

Machine Learning

Text-to-Speech

Image Analysis

Deep Learning

IoT

Rules Engine

Local Compute and Sync

Device Shadows

Device Gateway

Registry

HybridDevices & Edge

SystemsData Integration

Integrated Networking

Resource Management

VMware on AWSIdentity

Federation

MigrationApplication Discovery

Application Migration

Database Migration

Server MigrationData Migration

Infrastructure RegionsAvailability

ZonesPoints of Presence

Compute ContainersEvent-driven Computing

Virtual Machines Simple Servers Auto Scaling BatchWeb

Applications

Storage Object Storage Archive Block StorageManaged File

StorageExabyte-scale

Data Transport

Database MariaDBData

WarehousingNoSQLAurora MySQL Oracle SQL ServerPostgreSQL

Application

ServicesTranscoding Step Functions Messaging

SecurityCertificate

ManagementWeb App. Firewall

Identity & Access

Key Storage & Management

DDoS ProtectionApplication

AnalysisActive Directory

Dev Tools

Private GitRepositories

Continuous Delivery

Build, Test, and Debug

Deployment

NetworkingIsolated

ResourcesDedicated

ConnectionsLoad Balancing Scalable DNSGlobal CDN

The AWS

Platform

Messaging

Service

Game Development

3D Game Engine

Multi-player Backends

Increased market dynamics imply challengesfor manufacturers

• All digital product designs (closed loop engineering)

• Data centric production innovation along the full lifecycle

• On-demand manufacturing and supplier collaboration

• CustomizationSophisticated customers demanding products that are customized to meet their needs

• SpeedNew products need to immediately hit the market

• VolatilityIncreased market dynamics lead to fluctuation in production demands

Market observations Implications for manufacturers

Cloud is the key enabler of future manufacturing

Autonomous

robots

Simulation

Horizontal and vertical

system integration

The Industrial

Internet of Things

Cybersecurity

Cloud

Additive

manufacturing

Augmented

reality

Big Data

and Analytics

Source: McKinsey Company, Boston Consulting Group

Industrial software needs integration with the field level to

maximize value

Digital twin with Bill of Material / Bill of Processes

Digital twin of status of assets – Manufacturing Optimization Management, Industrial IoT

Next step will be IT/OT integration via edge computing

Digital twin of status of assets – Manufacturing Optimization Management, Industrial IoT

Operation

Technology

• High lead time to value digital twin for production code

• Time critical processes real time control

• Mass data, low bandwidth pre processing

• Limited compute on field level use of unlimited cloud resources

Siemens and AWS cloud journeyThomas Jones, Global Tech Lead – Industrial Software

Amazon Web Services

DF PL Cloud Journey

Cloud Services

Established –

Omneo Acquired

2015January

Certifcation complete

and first enablement

kicked off, followed

by global training

2012December

Begin Cloud

Journey

2012June

NextGENBP Initiated

SE Online Store

2013February

Executive

Awareness and M70

initiated

2014Apirli/May

Cross BU Established

First SaaS

application’s launched

Intosite and NX CAE

(Rescale)

2013August/October

Cloudstart Project &

Omneo on AWS

2015July

Executive Commitment

& Siemens PLM

Business Ready Cloud

Solutions Launch

2016September

Siemens PLM

Appstream 2.0

Launch

2016November

GrowthSales support/ product development / education / Siemens Feedback for engineering / best practices

QBRRegion Input Nice Acquisition

TrainingCertification Partnering Joint sales

Begin relationship

EngineeringAppstreamWorkspacesExec Education

Education

Selected Enterprise References

Page 17 Dr. Josef Waltl, Amazon Web Services

As such, presentations help

define the company’s reputation

and provide both internal

and external orientation.

Questions

Q&A

Answers