State of the Chinese Internet
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Transcript of State of the Chinese Internet
• Width and depth
• Social media
• Geography
• By the numbers
• Top trend
• Sites of note
• Digital B-M
State of the Chinese Internet
Source: China Internet Watch
Digital broadband
usage
460 million
30% y-o-y increase
98% broadband penetration
Source: China Internet Watch
Digital connection speed
100 kb/sec
Lower than world average of
230 kb/ sec
Source: Techrice
Sina
70M
Kaixin
40M
Douban
20M
Renren
95M
51
40M
QZone
190M
Tencent
100M
Age
Urban to Rural
10
20
30
Pengyou
80M
Source: Techrice
No. Platform Type User Demographic Active Users(millions)
Reg. Users (millions)
Alexa Ranking
Source: China Internet Watch
Digital China Geography
Urban
1. Beijing
2. Shanghai
3. Guangdong
4. Zhejiang
5. Tianjin
6. Fujian
7. Liaoning
8. Jiangsu
9. Xinjiang
10. Shanxi
11. Shandong
12. Hainan
13. Chongqing
14. Shaanxi
Internet
Penetration
Rate > 34%
Source: China Internet Watch
Digital China Geography
Quasi-urban
Internet Penetration
Rate > 28% < 34%
1. Qinghai
2. Hubei
3. Jilin
4. Hebei
5. Inner Mongolia
6. Heilongjiang
Source: China Internet Watch
Digital China Geography
Rural
Internet
Penetration Rate
< 28%
1. Ningxia
2. Xizang
3. Hunan
4. Henan
5. Guangxi
6. Gansu
7. Sichuan
8. Anhui
9. Yunnan
10. Jiangxi
11. Guizhou
Source: China Internet Watch
0%
10%
20%
30%
40%
50%
60%
70%
80%
Desktop Laptop Mobile
Device Usage Trends for Net Access
2010
Internet Access by Device
Source: China Internet Watch
43%
44%
44%
45%
45%
46%
46%
Male Female
Internet Usage by Gender
2010
Internet Access by Gender
Source: China Internet Watch
0%
5%
10%
15%
20%
25%
30%
Below 10 10 to 19 20 to 29 30 to 39 40 to 49 50 to 59 Above 60
Net Usage by Age Group
2010
Internet Access by Age Group
Source: China Internet Watch
0%
5%
10%
15%
20%
25%
30%
35%
40%
Primary Middle School
High School Diploma University
Net Usage by Education
2010
Internet Access by Education
Source: China Internet Watch
0
50
100
150
200
250
300
350
400
Search Music News IM Gaming Blogging Video Email
Net Usage by Habit
2010
Internet Access by Habit
Source: China Internet Watch
0
20
40
60
80
100
120
140
160
180
200
Net Usage by Habit
2010
Internet Access by Habit
Source: China Internet Watch
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Above 8K
5-8K 3-5K 2-3K 1.5-2K 1-1.5K 0.5-1K Below 0.5K
Net Usage by Monthly Income RMB
2010
Internet Access by Income
Source: China Internet Watch
0%
10%
20%
30%
40%
50%
60%
70%
IM News Search Music Reading SNS BBS
Net Usage by Mobile
2010
Internet Access by Mobile
Source: China Internet Watch
0%
5%
10%
15%
20%
25%
30%
Net Usage by Mobile
2010
Internet Access by Mobile
Source: DCCI 2010 Microblog Survey
By mid 2010, the number of microblog users in China has surpassed
60 million. To exceed 150 million by mid 2011.
China Microblogging
Source: DCCI 2010 Microblog Survey
Microblogging Socio-graphics
19%
18%
9%
54%
Socializers
Critics
Spectators
Commentators
Active posters,
commentators,
connectors
Interested in
sharing their
own opinions
and in other
opinions
Don’t share –
just browse
Interested in
sharing opinions
but uninterested
in other peoples’
opinions
Source: DCCI 2010 Microblog Survey
Microblogging Platforms
Reputation
20%
19%
18%
16%
14%
13%
Sina
Netease
Tencent
Sohu
iFeng
139 (China Mobile)
Qt: which microblogging
service is the most
famous in China?
Top 15 Social Platforms
Qzone - China’s largest social network is backed by the 637 million active
accounts for Tencent’s QQ Messenger. The question for Qzone is not quantity, but rather the
quality of its nickname-based social graph.1.
190M
Top 15 Social Platforms
Renren – China’s leading real-name social network that intends to IPO soon.
It is setting the standard for SNS in China but still faces challenges from other social networks,
notably Tencent’s Pengyou and Kaixin001.2.
95M
Top 15 Social Platforms
Pengyou – Tencent’s latest entry into the real-name social networking space has many users. But even more so than with Qzone, the real question is, how strong is the
social graph?3.
80M
Top 15 Social Platforms
Sina Weibo – The red-hot microblogging service that threatens China’s social
networks with a new model. Can microblogging surpass social networking in terms of popularity in
China? Its features now far surpass those of Twitter, including threaded comments, pictures,
videos, IM, and LBS.
4.
70M
Top 15 Social Platforms
Kaixin001 – Popular amongst white-collar workers via its social games and post-forwarding features. But as the social games mania has died down and the appeal of its
post-forwarding has been usurped by Sina Weibo, Kaixin001 is now struggling.5.
40M
Top 15 Social Platforms
51.Com – Enjoyed early popularity among comparatively rural users, but
now appears to be in a downward spiral. One recent report says peak simultaneous users are
down to 700,000. 51.com’s claim of 178 million “registered users” is either irrelevant or fake, a
case that requires skepticism by the tonne.
6.
40M
Top 15 Social Platforms
Douban – The strongest community of any social network in China. It’s never had
explosive growth or a massive user base (in China terms), but it attracts young urban Chinese
who together over movies, books, music, and events. A good network for hipsters and creatives.7.
20M
Top 15 Social Platforms
Taomee – A social network and gaming site (similar to the Disney-owned Club
Penguin) that’s massively popular with Chinese children (and their mothers). Taomee is in fact the
parent company that runs a number of different children’s sites, including: Moer (mole-themed),
Saier (sci-fi themed), and XiaoHua (princess-themed).
8.
20M
Top 15 Social Platforms
Tencent Weibo – Pushing its microblog service in order to compete with Sina. It claims over 100 million registered users, but again with Tencent there’s the concern of
quality over quantity - Sina Weibo controls 87% of time spent by Chinese users on microblogs,
while Tencent holds only 9%.
9.
20M
Top 15 Social Platforms
Jiayuan – China’s most popular online dating site, which is rumored to
have plans for an IPO.10.
11M
Top 15 Social Platforms
Tao Jianghu – SNS of popular e-commerce site, Taobao. Profiles are
automatically created for Taobao users. Adding a social layer is one of Taobao’s key
objectives for 2011.11.
10M
Top 15 Social Platforms
Bai Shehui – The “white-collar society” network by Sohu, one of China’s largest
internet portals. Sohu also develops its own social games for this platform.12.
10M
Top 15 Social Platforms
Zhenai - A leading China dating site, rumored to be preparing for an IPO.13.
5M
Top 15 Social Platforms
iPartment – An avatar-based dating site from Taiwan where teens and
young adults move into a virtual apartment together. Revenues come from advertising, virtual
goods, and e-commerce.15.
1M
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