State of the Business Owner 2013 key findings webinar (SOBO)

State of the Business Owner 2013The Pulse of Small and Midsize Business

Presenters

Cameron MadillCEO

Jonathan RaymondChief Brand Officer

Inspiration

What is the state of your business?

State of the Business Owner 2013stateoftheowner.com

Conversation

Tweet to #sobo2013

Use the chat feature in GoToWebinar

Questions answered throughout, and at the end


Will your business be around in 5 years?


35% 60% 80% Average business A business like yours Your business

Better to Swim with the Sharks!


Hitting the Wall

My business leaves me feeling less happy and less in control of my life.

My hard work doesn't lead to increased profits.

The business never grows as fast as it could.


What You'll Learn

Concrete and actionable next steps to help you...

Get more control and happiness in your business

Hit your profit targets

Achieve real and sustained growth


Results at a Glance


About the Study

Over 1,700 business owners responded to a 60 question survey in early 2013. Companies from over 80 different countries participated, ranging from sole proprietors to those with hundreds of employees, with an average revenue of $4.7M (US)

Statistical analysis was conducted using advanced modeling techniques.


Marketing and Sales Alignment

Only 37% of businesses said that their marketing

effectively supported their sales efforts


The Technology Shift

61% of businesses said that they do not know how to

effectively use online marketing techniques


The Need for Accountability

The number of businesses with results oriented role

descriptions increased by 33% in the last year


Financial Transparency

40% of businesses share no financial data

with their employees

The fastest growing companies were sharing top-level financial data with their employees


Driving Blind?

30% of businesses take 15 days or longer to get

financial data at the end of the month


Money and Meaning


Shawn Busse, USA

"My business was broken, and I didn't notice until it was almost too late..."


2005-2007


2008-2010


Winter 2010

● No cash on hand● Debt growing every month● Monthly revenues 25% of the peak in 2007● Layoffs● Bankrupt clients resulting in non-payment● Sleepless nights


2011-2013


How Did You Do It?

"I decided to focus on what we were good at and I stopped chasing short-term revenue fixes.

Everything I liked, I made the center of our new approach. Everything I hated about our old business model, I got rid of."


The Growth Paradox


Your Biggest Opportunity

The search for new growth in 2013 is the main source of optimism and frustration for business owners


"Why" You Started Your Business

People start businesses in search of meaning, not money


The Growth Paradox


The Ownership Stack


Sometimes More is More

Each element of the "stack" increases the odds of hitting your profit target by 6.6%

For Guides & Additional Resourceswww.stateoftheowner.com


The Application Gap

"There's a difference between knowing the path... and walking working the path." - Morpheus (revisited)


Happiness


Control


Profits


Profits

64% more likely!

62% more likely!

84% more likely!


48% more likely!


Revenue Growth

Revenue Growth


10% faster *

B2B grew 79% faster

B2C grew 46% faster

Next Steps


Putting SOBO Into Action


Need to get started? Vision & Values

Need control? Values, Ideal Customer Profile, Role Descriptions

Need happiness? Values, Role Descriptions, Repeat Sales Plan

Repeat Sales Plan, Revenue Plan, Ideal Customer ProfileNeed profits?

Need revenue? Ideal Customer, Marketing Plan & Metrics, Repeat Sales

Q&A

To ask questions, tweet to #sobo2013Or use the chat feature in GoToWebinar

SOBO PDF Report Released May 31st!

Upcoming Webinars:June 13 - Avoiding The Growth ParadoxJuly 16 - Technology & MarketingSeptember 17 - Ownership Stack DiagnosisWe'll email you with updates


State of the Business Owner 2013 key findings webinar (SOBO)

Business

Transcript of State of the Business Owner 2013 key findings webinar (SOBO)