1March 2014

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March 2014|Volume 30

State Of The Association

Continued on page 2

MDNA President, Ron Shuster, AEAFederal Equipment Div./PME Technologies Inc.

We have some very exciting things going on,

and I would like to bring you up to speed

on the happenings within the MDNA.

Up-and-Coming Chapter Leaders

Prior to the Weekend with the Pros (WWTP),

we held a Chapter Leadership Seminar.

Approximately a dozen future leaders

participated in this one day seminar where

they were provided with tools necessary for

planning and executing successful chapter

meetings. The training also included

education on the available resources at the

MDNA National Headquarters as well as

the history of MDNA, AMEA, and Locator

Services.

2013 Weekend with the Pros

WWTP, my favorite MDNA event, took place

this past October in Cleveland and was an outstanding action-packed weekend. The

Cleveland Chapter was a gracious host. We visited Swagelok, ArcelorMittal Steel Mill,

Meyer Products LLC and Lincoln Electric as well as some of our Cleveland member

warehouses/showrooms, including Absolute Machinery Corporation, Gahr Machine Co.

and Small Tools Inc. I am proud to report that of the over 150 attendees, approximately

50 were first timers. This was very significant because it shows that the MDNA has a

large group of young members in our industry. This was a very successful networking

and educational event.

MDNA Premier Vendors

Our Premier Vendor Program is in full swing. Born out of the Next Generation Committee,

this program allows companies and businesses that service our industry, i.e., riggers,

truckers, packaging companies, leasing companies, etc., to associate with the MDNA. In

addition to the program being a great revenue source for our association, more

importantly, it benefits both our members and the vendors with networking opportunities.

If you know of, or conduct business with, any of these types of companies, please

provide mark@mdna.org with the necessary contact information so that we can forward

them a packet explaining the value of becoming an MDNA Premier Vendor.

MDNA 73rd Annual Convention

Our MDNA Annual Convention will be taking place April 24th - 27th at the JW Marriott

Scottsdale Camelback Inn Resort and Spa in Arizona. While the Convention Committee

always seems to go above and beyond in their preparations year after year, I believe

this upcoming convention will be like no other. The beautiful property and location are

‘just what the doctor ordered’ after most of us have dealt with one of the harshest

winters in a very long time. The Chairperson of our seminars, Kim Khoury, has been

actively putting together interesting and entertaining educational and networking

opportunities for the attendees. I guarantee that everyone will leave the convention

feeling refreshed and energized, and will walk away having learned something

different and even with a new business opportunity or two.

2 MDNA News

315 S. Patrick Street

Alexandria, VA 22314-3501

PH +1 703 836 9300 +1 800 872 7807FX +1 703 836 9303office@mnda.org

www.mdna.org

Ensuring Quality, Promoting Trust

Articles for the MDNA News may

not be reprinted without the

express permission of the

association.

The MDNA News is published four

times a year as a member service

by the Machinery Dealers National

Association.

President

Ron Shuster, AEA

Federal Equipment Div./PME

Technologies Inc.

First Vice President

Kim Khoury, CEA

Action Machinery Co. Inc.

Second Vice President

Joe Lundvick, CEA

Perfection Machinery Sales Inc.

Treasurer

John Greene, CEA

FL Sales Inc.

Immediate Past President

Paul Lashin, CEA

Prestige Equipment Corp.

Public Relations

Committee Chairman

Melissa Schroeder–Engelhart, AEA

Weld Plus Inc.

Executive Vice President

Mark J. Robinson

Accounting Manager

Martha Saunders

Director of Administration

Joyce Fitzgerald

State of the Association Continued from page 1

USETEC

May 5th - 7th we will be participating in USETEC in Cologne, Germany. USETEC is the

largest world trade fair for used technology, attracting interested parties from all

over the world. MDNA will have a booth to attract the show attendees and distribute

MDNA marketing materials and Locator books. Our goal is to market our association

and our members to many potential buyers and sellers from all over the world. Our

participation will undoubtedly provide substantial global trade opportunities to all

of our members.

New Staff

Currently, we are in the process of hiring a Marketing Director who we hope to have

in place shortly. This person will be tasked with disseminating our message of ‘Why

it is an advantage to do business with an MDNA Member’. This will be accomplished

by using all available tools, i.e., social and business media outlets, upgrading our

website, and improving our online presence, to name a few. It is our intention to

upgrade our branding of MDNA.

Next Generation Committee

As mentioned earlier, we are excited about the involvement of ‘New Blood’ in the

association; and we are constantly looking for ways for them to provide input and

express their goals and expectations for the future of MDNA. George Scott IV, the

current Next Generation Committee Chairman, is beginning to run “virtual meetings,”

allowing the future leaders to participate in conferences ‘remotely’ to help eliminate

the burden on their employers with the time and financial commitment required to

travel to national board meetings. I am confident that during these meetings,

innovative ideas will be born, providing a continued path of success for our

association.

Please Participate

As one of the more than 40 volunteers on the MDNA Board of Directors, AMEA Board

of Directors and the Locator Services Board of Directors, I would like to encourage you

to participate in at least one of the organization-sponsored events or meetings. The

Association always benefits from member participation.

Your MDNA Board

Please know that your MDNA Board is active and engaged and is always open to new

ideas and opportunities that are good for the entire organization. Do we always hit

a home run, No! But, dare I say, no organization does. We learn from our mistakes,

we tweak our plans, or we move on to the next opportunity just like all of you do in

your successful machinery businesses. Furthermore, I can assure you that we all

truly believe that we are acting in the best interest of MDNA, AMEA, and Locator

Services with every decision we make.

Our goal remains to provide better business and advertising tools through Locator

Services, additional educational and appraisal opportunities through AMEA, and

most importantly, create increased buying and selling opportunities for our members.

I would love to hear from

you. If you have ideas

that can help our

association, or if you

believe that there is

something that we can

do better, please contact

me at:

ron@federalequip.com or

631-467-9400 x 102.

3March 2014

It’s not too late to attend the 2014 AMEA Appraisers’ Forum. The 3-day forum for the machinery & equipment appraisal industry

will provide premiere speakers, networking and educational offerings. Topics include: Woodworking, Furnaces, Cranes, Packaging,

Die Casting, Exporting for Appraisers and the Forum will conclude with a panel discussion on market values

Sign up today on www.AMEA.org

Thursday, March 20th:

• 10am-6pm 7 Hour USPAP Course

Friday, March 21st:

• 8am Educational Sessions

• 12:00pm Lunch

• 1:30pm Cleveland Brothers Equipment Company, Inc. Tour

• 5:00pm Networking Cocktail Reception

• 6:00pm Cleveland Chapter Meeting (all are welcome to attend,

additional details to follow)

Saturday, March 22nd:

• 8am-noon Educational Session

4 MDNA News

MDNA 73rd Annual ConventionThe 2014 MDNA Annual Convention will be held at the JW Marriott Scottsdale Camelback Inn

Resort & Spa in beautiful Scottsdale, Arizona from April 24th-27th. The Marriott Camelback

is one of the Marriott collections’ most famous resorts and is Bill Marriott’s personal

favorite. (He actually owns one of the units and spends his annual vacation there.) Known

for its laidback atmosphere and professional service, the Marriott Camelback Inn features

spacious rooms, unique meeting spaces, beautiful swimming pools, luxurious spa, fitness

center, tennis courts and its own championship golf course.

We have secured a room rate of $229.00 per night ($249.00 with a $20.00 per day credit that

can be used throughout the resort) which includes unlimited free internet usage. Plus, the

resort is just minutes away from some of the finest shopping in the world.

Full details, hotel information and

convention registration materials

are available on the calendar page

of www.mdna.org.

As is always the case when our

group gets together, there will be

plenty of social functions, great

food and drink, plenty of fun for the

entire family and most importantly,

copious opportunities for network-

ing with fellow members to make

money.

Educational programming will

include sessions on:

SOCIAL MEDIA 101

HOW TO TAKE YOUR BUSINESS TO

“INFINITY AND BEYOND”

Find out how you can use Social

Media to advance your business.

Learn what the key sites are and

what you should be doing right now

to be in the game. Discover how

social media is successfully being

utilized by other businesses and

which platforms make the most

sense. Your takeaway will be the

knowledge necessary to create your

own buzz and make connections

with influencers in the industry.

“THE PRICE IS RIGHT”

AMEA Appraiser, you’re the next

contestant on “The Price Is Right,

Come On Down!”

Contestants will win fabulous prizes

and earn continuing education

credit hours while they learn about

equipment valuation with the

industry’s leading experts! You

won’t want to miss out on the fun,

and you might learn a few things

as well!

TRUCKING 101

Learn how to load a machine, how

to photograph a machine on the

truck, how to avoid liability, how to

assist the driver and the rigger,

your responsibilities and more.

Dave Sherman presents:

Filling Your Funnel Faster,

How to Meet More People

The simplest, easiest and most

cost-effective way to generate

more sales for your business is by

filling your funnel with lots of

prospects. Unfortunately, most

business people don’t have the

tips, tools or techniques necessary

to make this happen. Does this sound like you? If

so, this program is for you!

In this engaging, educational and entertaining

program, Dave Sherman will share some easy to

understand and simple to apply tips that will help

you fill your funnel in no time. You will learn:

• How to Meet and Connect with More New People

• The Four Most Powerful Words in the World of

Bus iness

• How to Overcome Any Fears and Discomforts You

Might Have about Prospecting

• Where to Go, What to Say and What to Do

• AND SO MUCH MORE!

Bill Marriott’s favorite resort

5March 2014

Premier Vendor List and Spotlight

Our Premier Vendor program continues to grow. Check out the list below. You can easily access thePremier Vendor list through the mdna.org website home page.

BidSpotter, Inc.3006 Judson Street, Ste. 201, Gig Harbor, WA 98335

Ph: +1 253 858 6777

www.bidspotter.com

Chicago Export Packing Co.1501 W. 38th St., Chicago, IL 60609

Ph: +1 773 247 8910

www.chicagoexport.com

Clover Machinery Movers1906 Clover Road, Mishawaka, IN 46545

Ph: +1 574 255 3195

www.clovermachinerymovers.com

Direct Capital Corporation155 Commerce Way, Portsmouth, NH 03801-3243

Ph: +1 866 777 0117

www.DirectCapital.com

Intersea Transport Inc.8770 West Bryn Mawr Ave., Ste 1300, Chicago, IL 60631

Ph: +1 773 867 8651

www.interseatransport.com

Kenco Machinery Movers & Millwrights Ltd.190 Bovaird Dr. W., Units 25-26R, Brampton, ON, L7A 1A2, Canada

Ph: +1 905 454 9415

www.kencomachinerymovers.com

The Book - L & M Publications Inc.2196 Hilton Drive, Ste. C, Gainesville, GA 30501

Ph: +1 770 532 5610

www.thebooklm.com

Landstar (RCL/RCN)26 Oak Street #1, Old Town, ME 04468

Ph: +1 207 817 3270

www.rclagency.com

Miller Truck & Storage Co.420 Ingham St., Jackson, MI 49201

Ph: +1 517 782 0371

www.millertruck.com

Northwest Shippers Inc.17616 85th Ave. E, Puyallup, WA 98375

Phone: 253 875 2755

phil@nwshipper.com

www.nwshipper.com

Redmond & Associates3965 Nashua Drive, Mississauga, ON, L4V 1P3, Canada

Ph: +1 905 430 8190

www.Redmondmovers.com

Bentley World-Packaging Ltd.

4080 N. Port Washington Rd., Milwaukee, WI  53212

Phone: 216-645-4938

d.newman@bentleywp.com

www.bentleywp.com  

Principal(s): Jeff Van Straten

Established: 1942

Specialty: Bentley World Packaging has been in operation

since 1942. We are custom packaging solutions globally

focused, and regionally positioned, with 15+ locations

and 1.75 million square feet of facility space within

Wisconsin, Ohio, Pennsylvania, and operations in the

port cities of Baltimore, Maryland and Charleston, South

Carolina. Bentley is among the largest export specialty

and packaging firms in the United States. Services

include: commercial export and domestic packaging,

military packaging, package engineering, distribution,

warehousing, on-site packaging, large project cargo

handling, reusable crates, and import supply chain

solutions. At Bentley World Packaging we are committed

to providing services which are unsurpassed in quality,

commitment, and value to help our customers succeed

globally. We pride ourselves in living our Core Values of

Honesty, Mutual Respect, Teamwork, Long Term Commit-

ment and Dedication to our customer ’s success.

Welcome Our NewestPremier Vendor

Baytree Financial Group

721 N. McKinley Rd., Lake Forest, IL 60045

Phone: 847-283-7264

egustin@baytreebank.com

www.baytreebank.com

Principal(s): Eric Gustin

Established: 2000

Specialty: Operating as a direct lender — not a broker —

Baytree Financial Group provides businesses across

America with a broad array of competitively priced equip-

ment financing options including $1 purchase option and

FMV leases, deferred payment leases, seasonal payment

plans and our unique Bridge Lease — designed to provide

up to six months for a customer to decide how to pay for

equipment after they take delivery of the equipment. We

offer no cost, no obligation payment quotes.

6 MDNA News

NAM Survey Confirms MDNA’s Position

Expired tax provisions are bad for our industry and the economy

A survey by the National Association of Manufacturers suggests that 35% of U.S.

manufacturers plan to reduce investment plans this year due to expiring tax breaks,

specifically enhanced Section 179 expensing and bonus depreciation. Chad Moutray,

NAM’s chief economist, said in a statement, “Manufacturers in America are making

more products today and making them better than ever before, which is why they

believe in a bright future of growth and job creation...However, Washington’s burden-

some regulatory, tax and health care policies still loom large in manufacturers’

business decisions, particularly for the smallest companies.” Among firms with fewer

than 500 employees, 40% said their plans will change. Of the 318 NAM members

surveyed, 79% described an “unfavorable business climate” in the terms of government

regulation and taxes as their biggest challenge.

(L-R) Charles Winternitz, CEA, LOEB WINTERNITZIndustrial Auctioneers, Congressman Brad Schneiderand Chicago Chapter Chairman Bob Yeoman, CEA,YEOMAN MACHINERY CORPORATION

(L-R) Congressman Brad Schneiderand MDNA President, Ron Shuster, AEA

Federal Equipment Div./PME Technologies Inc.

MDNA members have heeded the call to

contact your representatives and a

number of you have passed on those

comments to the MDNA National office.

Not one elected official has respondedagainst the enhanced provisions affecting IRS Section 179 that expired at the end of

last year, yet not one said they would do anything about it. This survey validates the

MDNA position that without retroactive action on this matter, manufacturing will be hurt.

The MDNA Chicago Chapter, thanks to Charles Winternitz, CEA, CSA, President of LOEB

WINTERNITZ Industrial Auctioneers, hosted one of their area local leaders, Congress-

man Brad Schneider. Representative Schneider (D-Deerfield) a pro jobs, pro manufac-

turing voice in Washington, was very sympathetic to the concerns voiced at the

meeting, but unfortunately could not give us any hope that Congress would act and

reinstate the increased Section 179 limits as in the past.

It is important that MDNA members and all that are concerned

about this cause continue to write. The NAM survey was pub-

lished in a number of leading newspapers and quite possibly

will garner the attention that this matter needs.

7March 2014

SPOTLIGHTMEMBER

Over the past 60 years, Sterling Machinery Exchange, located in

sunny South El Monte California, has evolved from a sleepy

scrap metal yard to a booming new and used industrial

metalworking machinery dealership. The company’s founder,

Bill Mattes, still comes to work every day and is a wonderful

example of a genuine rags-to-riches story.

In 1947, Mr. Mattes graduated from high school, sold his

bicycle and blue suede coat, and used the money to pay for a

seat in a carpool to California. Upon his arrival in the golden

state, Bill worked with a family friend who had found success

in the scrap metal business. He quickly learned the trade and

was soon in business for himself. One day a customer

purchased $800 worth of steel but was unable to pay his total

bill in cash. Instead, the customer traded an air compressor as

payment for the $800. Mr. Mattes quickly sold the compressor

for $1800 (a $1000 profit), and Sterling Machinery Exchange was

born.

Over the years, Sterling Machinery Exchange has grown by

leaps and bounds. Originally nothing more than a small

wooden shack on a 100,000 sq.ft. dirt lot, Sterling now stocks

over 2,000 machines from over 500 manufactures. Originally

focused on used machinery, the business has recently, with

great success, ventured into selling new machines. Not only

does Sterling inspect and repair all used machines in-house

prior to sale, but they even have a full service paint department.

Sterling Machinery Exchange has been a proud member of the

Machinery Dealers National Association for over 46 years. In

that time, Sterling has expanded from a small dealership

serving the local community to a nationally recognized sales

force, serving all of the United States as well as many interna-

tional countries.

On January 28th, 2014, at the South El Monte City Hall, Mayor

Luis Aguinaga and the city council presented Bill Mattes an

award for 60 years of business excellence.

At 84 years of age, Mr. Mattes is more excited than ever about

the future of Sterling Machinery Exchange. He is looking

forward to Sterling Machinery Exchange’s latest endeavor.

Partnered with MRI Auctions of Simi Valley, CA., they will be

holding a live webcast auction for the machinery and equip-

ment of the San Onofre Nuclear Power Generating Station

Scheduled March 26th, 27th and 28th.

When asked what the key to operating a successful business

is, Mr. Mattes says “Honesty, integrity and hard work is all I’ve

ever known!”.

One of the benefits of belonging to the MDNA is the

networking opportunities that exist. The MDNA

Spotlight series introduces individuals from MDNA

Member firms to the membership and is open to all

members in good standing. If you are interested in

introducing yourself to the Association please contact

the Chairman of the PR Committee,

Melissa Schroeder–Engelhart at Weld Plus Inc. at:

melissa@weldplus.com

South El Monte City Hall, Mayor Luis Aguinaga and the city counselpresented Bill Mattes an award for 60 years of business excellence

Calendar of Events

The MDNA Library has over30,000 operating manuals,

spec sheets, sales catalogs...and more!

Possibly the only place forfree copies of info on

older and unusual machines

MembershipProvides

UnmatchedResources

March

19

Chicago Chapter Meeting

Hackney's - 1514 East Lake St., Glenview, IL 60025

20

West Coast Chapter Meeting

Larsen's Grill, 1555 Simi Town Center Way, Simi Valley, CA

20-22

2014 AMEA Appraisers’ Forum

21

Cleveland Chapter Meeting

Pittsburgh Airport Marriott, PA

25

Canadian Chapter Meeting

Zorro's Streakhouse, 7171 Torbram Rd., Mississauga

APRIL

17

Chicago Chapter Meeting

22-26

MDNA/Locator Services, Inc./AMEA/Austin D. Lucas Scholarship Fund Meetings

JW Marriott Camelback Inn Resort & Spa, AZ

24-27

73rd MDNA 2014 Convention

JW Marriott Camelback Inn Resort & Spa, Scottsdale, AZ

See Y’all at theSee Y’all at theSee Y’all at theSee Y’all at theSee Y’all at theJW Marriott Scottsdale Camelback Inn Resort & SpaJW Marriott Scottsdale Camelback Inn Resort & SpaJW Marriott Scottsdale Camelback Inn Resort & SpaJW Marriott Scottsdale Camelback Inn Resort & SpaJW Marriott Scottsdale Camelback Inn Resort & Spa

April 24 - April 27, 2014April 24 - April 27, 2014April 24 - April 27, 2014April 24 - April 27, 2014April 24 - April 27, 2014