State of the Arts Topic 6: I believe that the Art we create has more and wider appeal than the...

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    Discussion Report

    #6

    Topic-IbelievethattheArtwecreatehasmoreandwiderappealthan

    theexistingaudiencesindicate.Giventheerosionoftraditionalmediaho

    canwecollectivelyreachnewaudiences.

    Initiator-RoySurette

    ANDHowdowecometoabetterunderstandingofhowtousenewtechnologiestoboth

    manage,marketandreachnewaudiencestosustainartisticexcellence.JohnHobday

    Participants-Janeneedles,JohnHobday,LaradeBeaupre,PaulFlicker,DianeIsabelle,Kate

    Wisdom,LoriSchubert,oneother(?)

    DiscussionKeyPoints

    -A

    Toreplacemediaadvertisingbecauseitistoocostlyanddoesnotreachthetargetnaymore

    Newwaysfortheatrestohavevisibility:EG:GeurillatheatreinNYSubway.Promolive10-20

    minexcerptsonthestreet,intheshoppingcentres,intheMetro.Notveryeffectiveasthe

    environmentisnotsuitedtomanyshows.(noise,traffic,uglysurroundingsetc).Busking.

    Emailisthoughttobesaturated.Dopeoplereadtheannouncements.Iftheyarenotprioritized

    theymightbeoverlooked/flushed.

    Facebookiswheremosteventorganizersreachtheiraudiences.Doesnotreachtheover40

    crowd.Canbeeffectiveespeciallyinruralsituation.

    QDFhasadailyupdate.AlsohasageneraltheatrecalendarforallMTLandregionstheatre

    productions.Fulltimejobtoupdate.Wouldtherebeaneedforaculturalcalendarononesite

    forallQCevents?

    WherecantouristsfindoutaboutwhatisoninEnglish?

    Voir/Hourlistingsforculturalagenda

    Onceanewaudiencememberhasseenashowtheywillbeonamailinglistforanewsletter.

    Lesslikelynowtosubscribethanbefore.

    Segaltheatrewilldistributeticketsfreetonewfirsttimeaudiencemembers

    MarketinginUSisverytenacious.Weshouldfollowthatmodeltosignupnewaudiences.

    Onewaytodevelopaudienceistosolicitinterestgroupstobuildupafollowing.

    Alltheprofessionalcompaniescouldcometogethertodiscussaudiencedevelopment.

    LinkwithCEGEPscouldbeimproved.MostCEGEPtheatrestudentsonlynamedonetheatrein

    MTL.Centauroffersfreeticketsbuttheydonotusethem.

    FrenchhighschoolsandCEGEPsaremorelikelytocomeinagroup.Thestudentspay$15ticket.

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    Discussion Report #6 p. 2

    Audiencegenerally70-30%someshowsare80-20%Engtofrratio

    CulturalDiversityaudienceswillcometoashowwheretheircommunityisthesubjectofthe

    play.EG:Italiancommunity.Donotsubscribeafterthatvisit.

    Demographicchallenge:30-50agegroup.Thisgroupwillgotobignameshowsorhockeyand

    pay$150plusforaticket.Theydonotattendplays.

    Ishavingastarnameanoption:ThisworksverywellinfrancophoneQCbecausetheyinvented

    thestarsystem25yearsago.HowevertheCanadianTVstarsystemdoesnottranslatetoEnglish

    communityinQC.

    RecognitionofourEnglishactorsisnon-existent.

    Timesofperformances

    Forpeoplefromthesuburbs,wouldmorematineesbeuseful?Showat7pm?

    SomeFrenchshowsarecancellingSaturdaynightduetotravelbacktosuburbsLasttraintoWestislandleavesat9.15pm

    Thegroupallagreedthatyouhavetoeducatechildrenbytakingthemtothetheatre.Youcan

    alsohaveshowsgotoschoolsespeciallyinruralareaswherethereisnotheatre.Govtfunds

    shouldbeavailableforboth.

    Isthereapossibleinfluenceoffilmforlivetheatreaudiencedevelopment.Discussionprosand

    cons.

    Challengeisthe30-50demographic

    Loriremarkedthatthereisadeclineofintellectualism.Thisissimilarintheliteraryworld.

    TheRegions.ThereisademonstratedneedforculturetotourtheregionsofQC.350,000Eng.

    Speakerslivingintheruralregions.QDFTouringprojectwilladdressthisneedandwilladviseon

    thecostsforbringinglivetheatretotourtheregions.Therearenofundsforthis.

    WestIslandaudiencemembersdoattendfringetheywillstayforthedayandsee6shows.

    Centaurhasseenthesamefundingsince86sohaveabsorbedtheinflationetc.

    Howdoweaddressthefuturecutsofapossible10%infunds.Cutstocast-2-3castmembers.

    Nolargeshows.Wehavetodevelopastrategytoattractnewmemberstotheatres.

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    Discussion Report #6 p. 3


AnIntroductiontothe“HandbookofFieldExperiments” · large body of research on field experiments, both in developed and developing countries. We feel that we have collectively

AnIntroductiontothe“HandbookofFieldExperiments” · large body of research on field experiments, both in developed and developing countries. We feel that we have collectively

Arts audiences: insight 2011 Arts audiences: insight.

Arts audiences: insight 2011 Arts audiences: insight.

Audiences 2014

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European Cinema: Are we failing our audiences?ec.europa.eu/competition/consultations/2012_state_aid_films/seamas... · European Cinema: Are we failing our audiences? ... euro the

European Cinema: Are we failing our audiences?ec.europa.eu/competition/consultations/2012_state_aid_films/seamas... · European Cinema: Are we failing our audiences? ... euro the

FUTURE OF RETAIL CX - mindshareworld.com of Retail... · Putting audiences at the heart of the retail experience At Mindshare we believe that audiences are our number one client.

FUTURE OF RETAIL CX - mindshareworld.com of Retail... · Putting audiences at the heart of the retail experience At Mindshare we believe that audiences are our number one client.

Individually we are smart Collectively, we are brilliant

Individually we are smart Collectively, we are brilliant

Audiences change we change We change audiences change … · 2017-09-21 · Audiences change: • Changing population • Changing expectations • Changing engagement We change:

Audiences change we change We change audiences change … · 2017-09-21 · Audiences change: • Changing population • Changing expectations • Changing engagement We change:

Audiences, Insight & Solutions The New Tech Trends...media in Europe. At RTL AdConnect, we help brands reach more audiences in brand-safe environments across Europe, combining high-quality

Audiences, Insight & Solutions The New Tech Trends...media in Europe. At RTL AdConnect, we help brands reach more audiences in brand-safe environments across Europe, combining high-quality

Engaaing audiences

Engaaing audiences

We are Sony Professional We help our customers build ... · We are Sony Professional We help our customers build brands & audiences . IBC Messaging Objectives Delivering Technical

We are Sony Professional We help our customers build ... · We are Sony Professional We help our customers build brands & audiences . IBC Messaging Objectives Delivering Technical

Tab 3 1 · Identifies target audiences Articulates purpose, outcome and message for each target audience Identifies marketing tools for those audiences SNAPSHOT WHY WE DO IT Solve

Tab 3 1 · Identifies target audiences Articulates purpose, outcome and message for each target audience Identifies marketing tools for those audiences SNAPSHOT WHY WE DO IT Solve

Evaluation 5 how did we attract audiences

Evaluation 5 how did we attract audiences

Johnson v. U.S. Title Agency, Inc....Company (“Chicago Title”). We will refer to defendants collectively as “appellees.” We will refer to defendants collectively as “appellees.”

Johnson v. U.S. Title Agency, Inc....Company (“Chicago Title”). We will refer to defendants collectively as “appellees.” We will refer to defendants collectively as “appellees.”

Sociology of Audiences New Technologies – New Audiences?

Sociology of Audiences New Technologies – New Audiences?

Collectively - FounderFuel

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IN THE UNITED STATES COURT OF APPEALS FOR THE FIFTH ... · 2 Collectively, we refer to IPS, MPES, Hajoca, and Crescent as the “Lien Claimants.” 3 Collectively, we refer to MetroBank

IN THE UNITED STATES COURT OF APPEALS FOR THE FIFTH ... · 2 Collectively, we refer to IPS, MPES, Hajoca, and Crescent as the “Lien Claimants.” 3 Collectively, we refer to MetroBank

Target audiences

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Rainbow Laces: connecting with hostile audiences | 'Burst the bubble' - how do we reach beyond our established audiences? | Seminar | 17 November 2016

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1€¦ · play to audiences that were small, and we resolved to make one of our primary aims to be to do whatever we needed to do to ensure larger and ever-growing audiences. We succeeded.

1€¦ · play to audiences that were small, and we resolved to make one of our primary aims to be to do whatever we needed to do to ensure larger and ever-growing audiences. We succeeded.

affinity audiences - · PDF fileAffinity audiences consist of aggregated ... user’s lifestyle rather than niche curiosities to ... we can create a custom affinity audience just for

affinity audiences - · PDF fileAffinity audiences consist of aggregated ... user’s lifestyle rather than niche curiosities to ... we can create a custom affinity audience just for