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    THE AFRICAN AIRLINE INDUSTRY IN

    THE EVOLVING MARKET PLACE

    A Presentation to TAAG Angola Airlines

    15 August, 2011

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    Global Airline Industry in 2010

    African Airlines Performance

    Airline Cooperation in Africa

    Airlines Main Challenges

    Way Forward

    Conclusion

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    Industry profit of $15 billion 2010

    2009 was a loss of 10 billion

    African airlines profit in 2010 was $100 million

    Globally fuel accounted for 26% of total airline operating

    cost

    Over 1200 new jets and turboprops were delivered in 2010

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    -

    200,000

    400,000

    600,000

    800,000

    1,000,000

    1,200,000

    1,400,000

    Africa Asia Pacific Euroepe L/America Middle East N/America

    97,375

    1,230,788

    996,991

    197,521

    332,018

    1,025,961

    Revenue Tonne-Kilometres per Region - IATASchedule Services - 2010

    Domestic International Systemwide

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    African achieved an increase of 6% in 2010 on the consistent year on year

    positive growth The FIFA World Cup hosted by South Africa in 2010 largely accounted for

    the 6% growth

    Tourist arrival in Africa in 2010 was 48.8 million

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    Africa

    2%

    L/America

    5%

    Middle East

    9%

    Euroepe

    26%

    N/America

    26%

    Asia Pacific

    32%

    Global Revenue Tonne-Kilometres Performed perRegion - IATA Schedule Services - 2010

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    African airlines market share is small, 2.6%

    Most airlines are small and under-capitalised

    African sky is mostly dominated by European and Middle

    East

    New airlines from Asia, North America & Canada entering

    African markets

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    In the 1970s and 1980s Africa had 26 inter-continental airlines(including Air Afrique, owned by 11 States)

    This has been reduced to about 9 airlines

    Some may further disappear

    In most of the francophone countries, Air France has a de factomonopoly

    Focus must be on safety, cooperation, economic regulation andinternal market liberalisation

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    KEY

    Countries that didnot have longhaul operators

    Countries withbudding airlines.Dominant carriersare foreign airlines

    Countries that hadvibrant long-haulairlines sharingthe market withexternalcompetitors

    African Airline Industry in the 1970s & 80s

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    (10,000,000)

    -

    10,000,000

    20,000,000

    30,000,000

    40,000,000

    50,000,000

    60,000,000

    70,000,000

    2005 2006 2007 2008 2009 2010

    Total Passengers Carried by AfricanAirlines 2005 - 2010

    Yealy GrowthSource: AFRAA/IATA

    Passenger numbers have been

    growing consistently except for2009 when there was a slightdrop due to the impact of theglobal financial crisis and itsimpact of tourists inflows

    2010 passenger numbersincreased by 13.7% compared to2009

    Total passengers carried byAfrican Airlines in 2010 was60,942 million

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    African Airlines Performance - 2010

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    There has consistently been over-capacity by African airlines on

    both domestic and international

    routes

    This results in the low utilisationof aircraft and lower than industry

    average load factors

    2010 load factor was 69.1%

    compared with global average of78.2%

    African Airlines Performance - 2010

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    The African scheduledpassenger, cargo and

    charter airlines have a

    fleet of 1,141

    684 are western built jets

    392 turbo propellers

    65 aircraft from the former USSR

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    Financial Performance

    African airlines profit for 2010 was $100 million

    KQ & ET made record profits in 2010

    Loss expected in 2011 of USD100 million

    Due to high fuel costs and political disturbances in North Africa

    in 2011

    Despite challenges, some airlines expected to be profitable in

    2011

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    Examples of successful experiences

    KQ/KLM strategic allianceso far a great success

    Balance through diverse ownership structure

    KLM/AF - 26% Foreign institutional investors - 4.47% Foreign individual investors - 1.39% Kenyan government - 23% Kenyan institutional investors - 14.2% Kenyan individual investors - 30.94%

    Conducive political and regulatory environment

    KQ/Precision Air - 49/51% Ownership

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    The Group Celestair Model

    One holding company (AKFED) establishing and holding equity shares inseveral national carriers

    Air Uganda 100% Air Burkina 79.4%

    CAM51%

    Technical Strategic partnerAn affiliated Company Meridian

    Aircraft capacity provided through a common leasing company (Finaircraft)

    Objective is to achieve synergy and economies of scale throughmembership in the groups own alliance

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    The ASKY model

    Private sector driven

    Multi-national institutional/individual ownership

    Technical/management partnership with Ethiopian Airline

    Operations to started 2010

    Operates flights to 19 domestic and regional destinations

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    Some unsuccessful experiences

    Air AfriqueMulti-national carrier (11 African States)

    Air Senegal/Royal Air Maroc

    South African Airways/Air Tanzania

    Virgin Nigeria/Virgin Atlantic

    British Airways/Regional Air

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    Can African airlines survive the Global liberalisation andconsolidation?

    Thriving African carriers under serious attack

    Consolidation across borders and continents in progress

    Non-African airlines are establishing subsidiaries and signingfranchise agreementsBA/Comair, Emirates/Senegal Airlines

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    Small size and limited network

    Lack of commercial cooperation

    Ageing fleet

    Safety and security perception

    Brain-drain and poaching of

    skilled human resources

    High cost of operationsfuel,

    taxes, charges, fees

    Market access and traffic rights

    constraints

    Aggressive external

    competition

    EU unilateral regulations

    Frequent changes of top

    management

    Corporate governance issues

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    Brain Drain

    A major threat to the survival and growth of many Africanairlines

    AFRAA has consistently drawn the attention of African aviationstakeholders to this threat and called for action

    AFRAA has focused training on safety and managerial skillsdevelopment of airlines

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    Environmental Issues

    Safety, security, the environment and profitability are the key

    challenges confronting the industry Airlines encouraged to modernize their fleet to reduce emissions

    AFRAA lobbying against the imposition of unilateral regulation

    of aspects of the industry (EU ETS) by the EU

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    Liberalise market and work together

    Implement the Yamoussoukro Decision to stimulate more

    flights across Africa

    Liberalisation will speed up growth and prepare African

    airlines internally for external competition

    Establish commercial cooperation with other African airlines

    and expand your market coverage

    Some progress on liberalisation have been made in West Africa

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    Management Stability

    and Autonomy

    Shield airlines management from

    Government interference in day-to-day operations

    Frequent changes of CEOs frustrateimplementation of plans

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    Stringent Cost Management

    Modernise fleet and adopt ICT to lower operating cost and

    deliver competitive service

    The emergence of Low Cost airlines (LCCs) should compel

    Africans to adopt more rigorous cost management strategies

    Lobby government to lower taxes on air travel. This will maketravel cheaper and stimulate more demand

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    Adhere to Industry Best Safety Practices

    Be IOSA registered

    Observe all ICAO recommended safety practices

    Provide support to Civil Aviation Authority in the discharge of

    its safety oversight responsibilities

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    Train and continuously retrain staff to achieve highproductivity

    Actively participate in AFRAAand other industry programmes

    to keep abreast with new developments

    States should ratify Cape Town Convention and Protocols toreduce the cost of new fleet acquisition

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    Africa is one of the fastest growing markets in the world

    This has resulted in stiff competition and the influx of many foreign

    airlines

    The real opportunity for African airlines is in growing the intra-

    African market

    Cooperation among airlines will speed up market penetration, lower

    market entry costs and stimulate demand

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    Internal liberalisation should be embraced to speed up market

    access

    Need for stability in management and tenure

    Embrace technology and modern business practices

    States and regional organisations should take a unified positions

    against the EU unilateral regulation of some aspects of theindustry

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