STATE OF THE DOMAIN NAME INDUSTRYIN INDIAOctober 2016

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Research Scope & Methodology

Macro Factors for Domain Name Industry in India

Domain Name Industry Landscape in India

Domain Name Solutions

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A HEALTHY MIX OF EXPERT DISCUSSIONS & DETAILED RESEARCH TO DECODE DOMAIN NAME INDUSTRY IN INDIAIntroduction

The report is a first of its kind state-of-the art study about the current domain name industry landscape in India. It covers all the key aspects constituting the domain name industry in the country.

Key IndustryDrivers

Industry sizeand growth

Customerpreferences

Key IndustryPlayers

Domain NameSolutions

The report’s objective is to provide a detailed overview of Indian domain name industry – one of the most integral elements of growing internet ecosystem in the country.

RegionalPenetration

www.zinnov.com Sources: Malone Media Group,’ Brief History of the Internet - Internet Society, ICANN, ccwhois, IANA, CNET, Press ReleasesNotes: 1. Refers to country-level top-level domain such as .in, .us, .uk, etc. 2. IDN ccTLD refer to country-level domain extension in non-latin languages.

www.zinnov.com Sources: Economic Intelligence Unit, OECD, country statistical agencies , Zinnov Analysis

www.zinnov.comSources: World bank, NASSCOM, Business Standard, GSMA Intelligence, CISCO Report “Visual Networking Index Global IP Traffic Forecast, 2015-2020”, Times of India, Indian Express, Moneycontrol, Gadget 360 (NDTV), Department of Economic & Social Affairs (United Nations), Ministry of telecom and communications, Population Pyramid, Zinnov Analysis on SMBs, MakeinIndia, Octaneresearch, DIPP, Gartner

www.zinnov.com Sources: Zinnov Analysis

www.zinnov.com Sources: Verisign Quarterly Reports (global domain name count), ICANN, NIXI, Domain Tools, Zinnov Analysis

www.zinnov.com Sources: Internetlivestats, Registrarowl, Zinnov Analysis

www.zinnov.comNotes: 1. . New TLDs for India include .xyz, .online, .top, .club, .website, .ooo, .space, .site, .tech, etc.. 2. Others include TLDs such as edu, nic, us, live, etc. 3. Insights from 200 Pan-India SMB surveysSources: DomainTools, Industry Interactions with NIXI, Afilias, etc., Verisign Quarterly Reports, Dataquest, nTLDStats, Zinnov Analysis from 200 SMB pan-India surveys

www.zinnov.com Sources: Survey by Ministry of Micro, Small and Medium Enterprises, Government of India, TRAI, Zinnov Analysis

STATES WITH HIGH PENETRATION OF INTERNET USERS INDICATE A HIGHER DOMAIN NAME ADOPTION

TLD Split – by Region(%, 2016E)

Regional Domain Name Penetration

31%

33%

29%

7%

South

EastWest

North

www.zinnov.com Sources: Zinnov Analysis from 200 pan-India SMB surveys

www.zinnov.comNotes: 1. Represents the service distribution of the overall domain name market on the basis of analysis of 1.56 million domain names in India. 2. Excludes the cases where domain name could not be resolved into any of these services. 3. About 27% of domains could not be resolved or incurred some errors such as server error or website coding error. Sources: Zinnov Analysis on attached services

www.zinnov.comNotes: 1. Only 25% of total websites are currently using any CMS applications.Sources: Zinnov Analysis on attached services

www.zinnov.com Sources: Zinnov Analysis on attached servicesNotes: 1. Third party email services penetration is about 2-3% of total domain name count in India

www.zinnov.com Sources: Zinnov Analysis on attached services

www.zinnov.com

4.9 mn

Total domain name count in India as on June-2016.

Remains the most used TLD with 56% of market share.

Of domain names bought are used as websites.

CAGR for Indian domain name industry in last 3

years (June 2013-2016).

SMBs have preferred buying a .com over

other TLDs owing to TRUST & PROFESSIONAL

image.

Of websites use .com, followed by .in which is

used for ~38% of websites.

~53%

79%

11.9%

>40%

.com

INDIAN DOMAIN NAMEINDUSTRY LANDSCAPEWITNESSED DOUBLE DIGITGROWTH IN RECENT PAST

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