Startups - Feel the Blues of Customer Acquisition in 2014
Transcript of Startups - Feel the Blues of Customer Acquisition in 2014
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Startups - Feel the
Blues of Customer
Acquisition in 2014
Karol Pokojowczyk from Colibri.io
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Nobody said Customer
Acquisition should be
easy. You’ve taken the leap
and set up social business
accounts,
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maybe even on Reddit,
HackerNews, Inbound.org,
GrowthHackers.com and
other niche channels
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to create brand awareness,
encourage engagement
and stir up conversation
about your products and
services.
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There’s a lot of guides how
to become a Social Media
Ninja, a SEO Guru, Growth
Hacker, etc.
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Your app is great, for sure.
But don’t make everything
you post about you or your
company.
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People come to Social
Media networks to have
fun, connect with family
and friends.
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It’s easy to get around on a
party when you’re
extraverted. Good news is
that on Social Media everybody is extraverted.
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If you do, that’s great! Keep
that person in mind every
time you post or tweet. What
would he or she be interested
in?
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Your readers didn’t log onto
Facebook or Twitter to be
bombarded with sales or
marketing messages.
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Just get closer, feel
the blues. Focus on
building relationships by
providing helpful
information and valuable
tips.
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Facebook may allow you to
post updates to your
friends only, but Twitter lets
your tweets be read by
everyone.
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So always be aware that
while you may be posting
with specific Personas in
mind, everyone else can
read your message, too.
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A 2010 study conducted by
Microsoft found that 70%
of surveyed companies say
they had rejected potential
employees based on the
content they found online.
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to applicants’ social
networking profiles to learn
more about them, up from
10% in 2008.
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In short, you could create
legitimate relationships on
Social Media that might
lead to a “foot in the
door”
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you otherwise wouldn’t
have or a new customer
who wouldn’t have found
you otherwise.
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Or it could do the opposite
if someone doesn’t
appreciate the messages
you are posting.
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Colibri is a tool to measure
the effectiveness of your SEO
and online marketing efforts
to get insights and improve
your goal conversions.
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This article was originally published on
GrowthHacker.am. Find out more:
Startups - Feel the Blues of Customer Acquisition in 2014
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Author: Karol Pokojowczyk
CEO Colibri IO
@KarolPokojowczy
@Colibri IO