Startup tools
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19-Oct-2014 -
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Transcript of Startup tools
Startup toolsLuiz Borba - http://borba.blog.br - @luizborba
Startup history
1970-1995 1995-2000 2000-2011
Golden Age
dot.com bubble The new bubble
Lean Startups
2011-?
Golden Age (1970-1995)‣ Building a business‣ $ Millions to start (proprietary hw/sw)‣ Long product dev cycle (waterfall)‣ Thousands Customers‣ Liquidity=IPO‣ No repeatable methodology
dot.com bubble (1995-2001)‣ Flipping a business‣ 10's $ millions to start (get big fast)‣ Long product dev cycle‣ Millions of customers‣ no profits IPO‣ Repeatable methodology
Lean Startups (2001-2010)‣ < $500k to start‣ Short product dev cycle (agile development)‣ 10's millions customers‣ M&A (revenue & network of users)‣ Repeatable methodology
$41 millions
The new bubble (2010-????)‣ Flipping a built business?‣ Short product dev cycle (agile development)‣ 10's/100's millions customers‣ M&A & IPO‣ Repeatable methodology
Building a Business
Lean Thinking
Identify value from standpoint of the end customer
Map the value stream
Create flow by eliminating waste
Understand the customer demand
Pursue perfection
Customer DevelopmentThe search for the business model
The Search for a Business The Growth of a Business
‘Startup is an organization formed to search for a repeatable and scalable business model
- Steve Blank
Customer Discovery
Customer Discovery‣ Stop selling, start listening‣ Test your hypotheses‣ Continuous Discovery
Get out of the
building
Coming soon
Type of Market Changes Everything
• Market
• Market Size
• Cost of entry
• Launch type
• Competitive Barriers
• Positioning
• Sales
• Sales Model
• Margins
• Sales cycle
• Chasm width
• Customers
• Needs
• Adoption• Finance
• Ongoing Capital
• Time to profitability
Customer Validation
How to Validate?
Minimum Viable Product (MVP)
The minimum set of features needed to learn
from early adopters
The Pivot
Change directions but stay grounded in what
we've learned
‘A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.
- Eric Ries
The Lean Startup Principles‣ Entrepeneurs are everywhere‣ Entrepeneurship is management‣ Validated Learning‣ Innovation Accounting‣ Build-Measure-Learn
Traditional product developmentunit of progress: advance to next stage
Agile product developmentunit of progress: a line of working code
Product development at Lean Startupunit of progress: validated learning about customers ($$$)
The Loop
Minimize the total time through the loop
Build faster‣ Unit tests‣ Usability tests‣ Continuous
integration‣ Incremental
deployment‣ Free & open-source‣ Cloud computing
‣ Cluster immune system
‣ Just-in-time scalability
‣ Refactoring‣ Developer sandbox‣ Minimum viable
product
Measure faster‣ Split tests‣ Continuous
deployment‣ Usability tests‣ Real-time
monitoring & alerting‣ Customer liaison
‣ Funnel Analysis‣ Cohort Analysis‣ Net promoter score‣ Search engine
marketing‣ Predictive
monitoring
Split tests
if (setup_experiment(...) == CONTROL) { // new way} else { // old way}
Continuous deployment
Funnel analysis
Learn faster‣ Split tests‣ Customer
development‣ Five whys‣ Customer advisory
board‣ Falsifiable
hypotheses
‣ Product owner‣ Accountability‣ Customer archetypes‣ Cross-functional
teams‣ Semi-autonomous
teams‣ Smoke tests
Reality Checkhttp://slidesha.re/kexf1L
Q&A
Thank you