STARTUPSUMMER

Report 2014

2 STARTUPSUMMER - 2014 Report

EXECUTIVE SUMMARY The fourth Startup Summer Oslo took place from the 28th of July to the 8th of August and was held at Oslo Science Park. 10 teams and 30 entrepreneurs participated in this edition, and received valuable feedback from 16 wonderful mentors. - Message from the lead organiser - Startup Summer - Startup Summer 2014 - Organising team - Program - The teams - Speakers and mentors - Summary of week 1 - Summary of week 2 - Startup Race - VIP VoIP with Courtney Boyd Myers - Investors - Demoday !!

Contact us at hello@startupnorway.com

www.startupsummer.no 3

MESSAGE FROM PATRICIALead organiser of Startup Summer 2014

The first time I heard of Startup Summer was in London, in 2011. I was writing my Master thesis on the psychology of the entrepreneur, and I decided to apply with an idea I had in mind. What began as an attempt to get more participants for my research, ended up being a live-changing experience. During the five weeks of the program, I changed my perspective on entrepreneurship. What was just a concept I read and wrote about, began to have real meaning for me. I lived first hand the absolutely fascinating process of building a startup. And I never looked back. ! After finishing my Master in UCL, London, I moved back to Oslo. It was the summer of 2013 when, while updating my CV, I accidentally found that there was a Startup Summer happening in Oslo. So I went ahead and emailed Stina Nysæther, the former lead organiser, about volunteering opportunities. She was very kind to introduce me to the rest of the organising team, where I took care of the social media and communication responsibilities. During the two weeks of the program, I met lots of interesting and inspiring people. I felt in love with the Norwegian startup ecosystem. ! This year 2014 I am the lead organiser of Startup Summer, this time as a part of my duties as project manager for Startup Norway. It was a great responsibility to take over after the great job that Stina had done in the previous edition. Luckily, she was of great help throughout the whole process. I have been fortunate to work with Stina and a fantastic team of volunteers, and to collaborate with wonderful speakers and mentors. We delivered together a great event, where the teams learnt the most important skills for running a successful startup, met some of the game changers of the norwegian and international startup community, and validated their products. ! Our goals for next year are to reach the Nordic entrepreneurs and to increase the visibility of the Nordic startups as a region as well as the Norwegian startups. All in all, strengthening the Norwegian entrepreneurial ecosystem. We look forward to collaborating with you - wether you are an entrepreneur, a community leader, an investor, a journalist or just passionate about startups - to continue the efforts to set Oslo and Norway in the map of entrepreneurship.

Patricia Almeida

4 STARTUPSUMMER - 2014 Report

STARTUP SUMMER

This program was run for the first time during the summer of 2011, created by Magne Matre Gåsland and Andreas Hennie. "Andreas and I wanted to create a summer program for students and aspiring entrepreneurs. In the course of two intensive weeks, the teams worked on realizing their own idea, together with like-minded people. The main focus has been web based IT startups. The two weeks consisted of product development, customer development, and socializing with the other teams. The p ro g ra m e n d e d w i t h a d e m o - d a y presentation in front of mentors and investors." - Magne Matre Gåsland.

Startup Summer is an intensive accelerator program, where startups and aspiring entrepreneurs get the chance to kickstart their business.

The fist edition (2011), which took place at the offices of Opera Software in Oslo, featured 24 participants resulting in 6 new innovative IT startups. Knut Wien led the second edition (2012; in collaboration with Startup Norway), where 26 participants distributed in 9 teams, worked during two weeks at MESH, the co-working space. The third edition (2013), led by Stina Nysæther, took place at Gründer-garasjen under the Startup Norway umbrella, featuring 14 teams and 40 entrepreneurs. It was organized by Startup Norway, Business Model User Group and Simula Research Laboratory. Magne and Andreas collaborated with a guest talk and mentoring, and although they are no longer involved in the project, they are very happy to see how the event has taken a huge step into becoming a sustainable yearly event.

Magne Gåsland, Maja Adriaensen & Andreas Hennie during the first StartupSummer

www.startupsummer.no 5

STARTUP SUMMER 2014

< P a t r i c i a A l m e i d a , L a u r a Gutierrez-Rave and Maggie Yang next to the thank you messages left by the participants at after the Demoday. !

Ten teams joined this year for a two-week program that took place at Oslo Science Park. We had 16 speakers and mentors that helped and guided the teams to overcome the particular needs of the stage they were at.

“We got the connections, access the startup Oslo arena, the places for hardware devices in Oslo, friends, priceless advices, and it all before the investors pitch day. I am truly humbled by what StartupSummer was like.” !

Mario Vieira, from Shing. Partipant at Startup Summer 2014

“Thanks to everyone organising and participating in Startup Summer, I had

a wonderful time with you all and learnt so much along the way.”

Eva Ménétrier, from Oslo Focus. Participant

at Startup Summer 2014

A VIP VoIP call with Courtney Boyd Myers, a race through the Oslo startup ecosystem and were part of an exciting program for the more than 30 entrepreneurs part ic ipat ing in i t . The program finished with a demoday in front of a panel of investors, making this event a great platform for the startups.

6 STARTUPSUMMER - 2014 Report

ORGANISING TEAM

Patricia AlmeidaLead organiser

Stina Liland NysætherProject Manager and Facilitator

Laura Gutiérrez-RavéSocial media and logistics

Maggie YangCommunications and logistics

Daniel LozanoTech and Digital Media

Cinthya SopaheluwakanCommunications Manager

www.startupsummer.no 7

PROGRAMWeek 1. From Monday the 28th of July to Friday the 1st of August

Week 2. From Monday the 4th of August to Friday the 8th of August

8 STARTUPSUMMER - 2014 Report

THE TEAMSIslero

We Fund Change

Neighbours

Zoaring Adaptive

Internet portal for selling and buying stock equity research. Team: Frede Fardal, Morten Dobloug, Alexander Andfossen, Mathias Ose, Ludvig Jordet “The stockmarket has to be made much more accessible, and getting the information should be easy. There is a huge resource in the students, which is not being used at the moment. They are already doing the work, writing the analysis, and this work should be published.”

A crowdfunding platform exclusively for "Young Change Makers". Team: Arnab Guha Majumdar and Yvonne Groven Edseth “While speaking to some social entrepreneurs, we observed that a lot of young people were working to create a positive impact in the society but one of the biggest challenges they faced, was lack of funding. We want to showcase young entrepreneurs who are working across the globe to make a positive impact to society and we believe that a crowdfunding platform built exclusively for such young change makers would help solve this problem.”

A learning management system based in educational psychology. Team: Henrik Jesman Sunde, Simon Ytre-Arne, Vegard Jørmeland “Innovative technique that allows to read the neural signs with a brain scanner and adjust the content of the information to the level of comprehension of the individual.”

Mobile app to promote events Team: Xhulio Mitre, Donjaldo Hoxha - The team is coming from Albania “Our company is going to build a mobile application that aims to display to the users the the events in a quick time depending on their location. The users will be also notified about the events near their current location after their subscription.On the other side this application will serve as marketing channel for the companies organizing the events.”

SpendificMoney management app based in predictive analytics Team: Anne Moa, Linn Kristin Stokvik, Erling Fiskerud, Hille Richter “Our product is a money management app called Spendific. The app is targeted at young people because they are a group that often experiences financial difficulties. The app will make a personalized budget for the user, help them both set and reach financial goals and motivate them to spend within their means.”

Team brought by !

www.startupsummer.no 9

Stock vario

Shing

Press

Langally

Aesthetically pleasing, health and eco conscious compression stockings Team: David Sheu, Mary Sheu, Linda Sheu “Aesthetically pleasing, health and eco conscious compression stockings, designed to improve circulation. We intend to create a product that is attractive and appropriately contoured to fit the consumer's tastes, rather than focusing on expensive, complicated, and fancy weaving techniques like other companies”

A device to simplify shopping Team: Mario Vieira, Julian Pettersen, Kari-Anne Jakobsen, Gonzalo Barinaga, Kelvin Briscall “Our product makes shopping simpler, and brings groceries to end user directly at his or her kitchen before.The device has a 3" touch screen, a barcode a scanner and voice recognition to find the product, recipes or related and suggested products to finally populate a shopping cart - and deliver it to the user door step.”

An app that visualise stock momentum and movements with sound. Team: Thomas Knutsen, Christian Bøen, Giedrius Statulevičius , Ivan Rahov “Seems that all other competitors believe that people are starring at their stocks all the time. We want to give people that are in to stocks ability to do other things then following there stocks - when action is happening the sound will tell.”

App to learn Norwegian Team: David Crompton, Roy Hvaara, Alexander Luu, Svenn-Petter Mæhle “This is an app that selects articles based on your level of proficiency in Norwegian. It helps you to read things that are of your interests and it also give you hints on the words that you do not know”

Startup Weekend Oslo

Winner Team

Oslo FokusA stock photography website focused in Oslo. Team: Nathalie Menetrier and Eva Menetrier “We want to create a specialised, high quality ‘one-stop-shop’ stock photography website with a personal local touch offering a fast and efficient access to a wide range of striking photos of the Oslo region by the finest local photographers.”

Startup Weekend Bergen

Winner Team

10 STARTUPSUMMER - 2014 Report

SPEAKERS AND MENTORS

Maja Adriaensen Per Harald Borgen

Rodney Boot Terje Christensen

Jens Dyvik Leo Gasteen

Tom HaugeplassMartin Jensen

Thomas Kjemperud

www.startupsummer.no 11

Jerry Jernej Kelih

Panayiotis Lipiridis

Courtney Boyd Myers Stina Liland Nysaether

Guillaume Leygues

Benjamin Sommer Satya Witoelar

12 STARTUPSUMMER - 2014 Report

SUMARY OF WEEK 1 On Monday the participants arrived at the venue around 9:00 and, those who had not done it online, proceeded with the registration. They were given their badges and office space together with all the office supplies that they needed for the 2 weeks. They had breakfast together and started mingling. At 10:00, Stina gave the opening talk, introducing the teams to Startup Norway and our mission. She also had some team dynamics for the teams to get to know each other. The teams proceeded to give a 5 minutes presentation of their startups to the rest of the teams. This presentations were recorded in order to see the evolution of their ideas and presentation skills through out the program. Following their presentations, Martin Jensen from Blink gave a presentation on pitching, and showed them his video in the norwegian TV show LIFT. Lunch was served at 13:30, and afterwards the teams had some time to work on the development of their products. The welcoming party started at 17:00 . We had spanish tapas delivered by La Sangría, beers and music to celebrate the beginning of a two weeks of hard work and a great fun!

www.startupsummer.no 13

For the rest of the program, the teams had breakfast served at 8:00, which included freshly backed bread, toasted bread, cookies and sweets, spreads, a variety of cheeses and cold cuts, and vegetables. For lunch the teams had a warm meal, fried rice and noodles, pizza, hotdogs, etc. Coffee, tea and snacks - fruits, nuts and chips - were available during the day to energise the mind and bodies of the entrepreneurs. ! On Tuesday Benjamin Sommer from Lean Venture gave a talk about Lean Startup, Scrum and Lean Canvas. On Wednesday morning Leo Gasteen from Edgefolio talked about Statup Economics. On Wednesday evening, Thomas Kjemperud gave a talk about the Hooked framework, field in which he has been working for several years. On Thursday, Satya Witoelar from Koprol, came all the way from Indonesia and told us about his experience with his Indonesian social network acquired by Yahoo! in 2010. On Thursday evening, Guillaume Leygues from Google gave a talk about their cloud platform services and and Panayiotis Lipiridis, Google developer expert, was helping the teams with programming issues. They also gave every team a 500$ voucher to use in Google Could Platforms. On Friday Benjamin Sommer visited us again to give the teams a talk about investor presentations. Afterwards the teams received feedback from their investor presentations from a panel of experts.

14 STARTUPSUMMER - 2014 Report

SUMARY OF WEEK 2 On Monday, Terje Christensen and Jerry Jernej Kelih from Business Model User Group were helping the teams with their business models. They had one-to-one workshops throughout the day with some of the teams. They also came back on Tuesday and Wednesday to dedicate enough time to every single team. Tuesday was a day devoted to design. For the morning session, Rodney Boot from BrandLab gave a talk on branding. For the afternoon session, Jens Dyvik from Dyvik Design and member of Bitraf, gave a talk about merging physical and digital design. Jens also showed the teams around Bitraf during the Startup Race, and he laser cut the Startup Summer logo for the participants. On Wednesday, Tom Haugeplass introduced the teams to the most relevant startup practicalities. On Wednesday evening, Maggie Yang put gave a talk about bargaining and negotiations, followed by a workshop. The participants (and some of the organisers too) were divided into pairs and assigned a case. This was a fantastic opportunity to apply the strategies that we just learnt in a relevant scenario. Finally, our last speaker was Per Harald Borgen, gave a talk about PR on Thursday.

www.startupsummer.no 15

Practicalities Every morning, the teams had a pitching round approached towards a different audience (i.e. an investor, a client, a grandma, someone they would want to recruit, etc). Practising is really important to perfect the pitches, and having to do it a few times a day really helped the teams to improve their communication skills. In addition, this was great for the speakers to rapidly get to know every startups. After every talk, the teams proceeded to fill out a feedback questionnaire. At the end of the questionnaire they could find a link to book a one-to-one mentoring session with the speaker. This was instrumental for us to get feedback on the speakers, and it was also a great tool to make sure that all the teams could have the chance to talk with the speakers.

On Thursday afternoon, the teams presented one last time their investor presentations, this time in front of Patricia Almeida and Jerry Kelih. They received feedback on their performance as speakers. That is, how engaging they were while giving the presentation, and how to improve it. During that same afternoon, one team member for every startup was recorded giving a 20 seconds elevator pitch in an elevator. This footage was later used to create a video that was presented during the Demoday

16 STARTUPSUMMER - 2014 Report

STARTUP RACE During the first week, on Friday the 1st of August, we had prepared something special for the participants. We wanted them to get to know some of the best places for entrepreneurs of the Oslo Startup Ecosystem. And we did that by making a race (The amazing race style), through some of the most relevant startup hubs in Oslo.

They visited MESH, Bitraf, Y3O, Google and StartupLab. Below there is an example of the clues they had to solve and the evidences they had to present. !Following their “Don´t be evil” unofficial slogan, this company has triggered a chain of products, acquisitions and partnerships that goes way beyond their main product. Go to their offices in Oslo and take a picture of your team next to their wooden company logo which hangs between the skies. !Can you guess where did they have to go?

Vegard Jørmeland and Linn Kristin Stokvik, winners of the Startup Race posing with their prices. Lead organiser Patricia Almeida in the middle.

>

www.startupsummer.no 17

VIP VoIP with COURTNEY BOYD MYERS

About VIP VoIP VIP VoIP is an event series connecting global stars to local ecosystems via VoIP. VIP VoIP is present in 13 Global Cities, and our previous guests include Brad Feld, DHH, Joel Gascoigne and Eric Ries.

On Wednesday the 2nd of August, we had a VIP VoIP with Courtney Boyd Myers. She first talked about her experiences in audience development, audience.io, and shared some strategies on how to grow and scale internationally. Afterwards we had an opening for Q&As where the participants of Startup Summer asked her some interesting questions about her experiences in Europe and USA, life style tips for entrepreneurs and her sources of inspiration and mentorship.

London Tech City: She’s also named one of the 100 Most Influential People in London’s Tech City, and currently a member of 10 Downing and Tech City’s Advisory Board and a mentor at Seedcamp, Ignite100 and BBCWorldWideLabs. Background from journalism: She have written for a wide variety of publications including Forbes Magazine and The Huffington Post. In 2010, when The Next Web was launched in New York City Courtney was in the lead. Audience Development: In 2012, she left media to become General Assembly’s Director of Audience Development, where she helped launch the New York based education company in the UK and organized classes, workshops & events in technology, business and design.

About Courtney Boyd Myers Courtney, is the founder of audience.io, an audience development studio focused on helping London and New York startups grow internationally. Members include startups and tech companies such as Fueled, Makeshift, SHADOW, Startup Institute, TaskRabbit, Percolate, State.com, Geckoboard and Secret Escapes.

18 STARTUPSUMMER - 2014 Report

DEMODAYInvestors

Tor Bækkelund Bjørn Christensen Rune Røsten Bemjamin Sommer

www.startupsummer.no 19

DEMODAY

20 STARTUPSUMMER - 2014 Report

IMPACT

One of our purposes is to help startups, sponsors and contributors visibility. We use social media tool to reach as many relevant people as possible. ! Our Demoday post reached almost 4000 people and received 4254 post clicks.

www.startupsummer.no 21

COMING SOON

ABOUT STARTUP NORWAY

CONTACT UShello@startupnorway.com @startup_norway !Stina Lilland Nysæther stina@startupnorway.com +47 92085505

Startup Extreme startupextreme.co

OUR MISSION Startup Norway's purpose is to inspire and guide business minded individuals on taking the step to become a successful entrepreneur. ! By facilitating new projects that feeds the ecosystem with more entrepreneurs and startups, we are aiming to build a thriving startup scene in Norway and tie the startup community closer together.