Startup pitch Critique Gaming
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Transcript of Startup pitch Critique Gaming
Startup Pitch
“Developing socially responsible games”
Talking points
• Who are we?
• Mission
• Our games
• Interrogation
• Market
• The team
• Funding
Who are we?
Critique Gaming is a small game
development studio, currently
stationed in Bucharest. We are a
team of five which is now trying to
move on from amateur to
professional independent game
development.
Mission
We are dedicated towards building
pointful games that explore
important contemporary questions
and that harness the transformative
potential of interactive experiences to
address real-world issues.
Our games & competitors
We focus on building mature, narrative
driven games that challenge the
perception of their players and explore
relevant dilemmas.
After testing a few directions, we’re now
looking forward to starting the
professional development of our first title,
Interrogation.
There are very few video game developers that
have ever released similar video games. Notable
mentions are: Lucas Pope (Papers Please), 11 bit
studio (This War of Mine), Red Hook Studios
(Darkest Dungeon), Telltale, The Fullbright
Studio (Gone Home), Campo Santo (Firewatch),
Galactic Cafe (Stanley's Parable).
Interrogation is a narrative game that emulates the atmosphere of dark investigation procedurals. The game is intended to emulate the tropes related to interrogation scenes in pop-culture while also offering some deconstruction. The prototype plays as a questions-based puzzleagainst a (5 minute) clock in which the player must manage the emotions of suspects and interpret information into discovering details about future terrorist attacks.
Screenshots from our prototype
Screenshots from our prototype
Main game features
• Complex logical tracking mechanics
• Deep story with complex social commentary
• Realistic human interaction representations
• Smart narrative puzzles
• Atmospheric noire art and music
• Hard moral choices
• (and many more you will only see by playing the game)
Marketing Strategy for Interrogation
• Pre-launch cult creating social media campaigns that consist of mystery-building releases of narrative content
• A longer than 6 months period of time of engaging the gaming community and the industry-relevant press
• The continuous release of the game over an entire year in the form of chapters to allow for interest to build-up
• A first cheaper chapter aimed at hooking players
Market
Our games are aimed at the niche
and underdeveloped market of
narrative-oriented mature gamers.
The sales of the few titles that satisfy
this market point towards it being of
aproximately 10 million players.
• average price of similar games – 10
USD
• average amount spent on games
anually – around 230 USD on PC
games (our primary market)
The team
Currently, the team is made out of:
- Andrei (Dexter) Olaru, who is acting as the
leader of the team
- David Moscovici, the creative mind behind
our games
- Marius Petcu, our technical wizz
- Dora Marian, the team's visual artist
- Dragoș (Dexi) Stoica, the team's sound
designer
Bussiness Model
Short term
- Commercially release our first game
- Use the obtained revenue to fund the
production of our next game
- Create a loyal fan-base by being one of the
first few entries onto our niche market
- Expand our production capacity after
becoming financially sustainable
Long term
- Also become publishers of mature video-
games
- Further expand our production capacity by
engaging the local and regional creative
community
- Partner with NGOs and other social actors in
our production and release of socially
responsible video-games
Financing
We are currently looking to
fund the production of our first
title, Interrogation, process
that we estimate to last
around 12 months.
We estimate our costs to be:
- A minimum of 20,000 USD for paying
our staff
- Another 5,000 USD in administrative
costs
- Another 10,000 USD as publishing and
marketing costs
Amounting to a total of a minimum of
35,000 USD that we are looking for in
terms of financing.
“Developing socially responsible games”(and trying to also make money out of it :D )