Startup marketing - التسويق للشركات الناشئة
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Transcript of Startup marketing - التسويق للشركات الناشئة
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What is Startup
Company?
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What is Marketing?
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Should I start marketing from the first day I start coding?
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● Choosing a market:1. Value Proposition2. Market Competition3. Market Wealth4. Market Size
● Defining Keywords.● Defining Success.● Setting a Budget.
Where to Start?
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Examples
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Be ready for big data wave.
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Landing Page:
● Too many text.● Too many headlining.● Too many or non call-action.● Look of social proof.● Install visitor analytics.● Setup webmaster tools.● Be ready for big data wave.● Build a mailing list.
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SEO:
● Keywords.● Content and coding of it:
1. content2. URL3. title tag4. img
● Links.
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Social Media:
● Choosing the right social media networks:
1. Defining the best times to post.2. Using a keyword List.3. keep your eyes in it, for keywords.
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Startup PR:● Identifying the right writers for a media list.● Creating a press kit:
1. the product pitch:a. tell a story and making oprah cryb. give a test or democ. ride the waved. be briefe. give all links and resources you have
2. legos and screenshot.3. founder bios and photos.
● Don’t ever copy and past.● Offer something to give to writer or your
crowd.
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Setting up a Blog:
● Creating a topic list.● knowing what type of content to publish:
1. newsletter2. ebook3. guides 4. video5. guest content6. infographic
● Paid content to big names in social media.
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Conversion rate optimization (CRO)● where are the user come from?
1. paid advertising2. social media3. organic search4. press and news item
● Then you have to ask yourself this question: 1. What type of user am I targeting?2. Are they actively seeking a solution to a
problem, or are they casually browsing?3. How do I relate to the user?4. Is there a message that will resonate with the
user?5. …. more
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The basic rule:
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Thanks!