Startup  KPIs  &  

Investor  Repor2ng  for  Oxygen  Accelerator  

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Introduc2on  

•  Se@ng  KPIs  and  Milestones  •  How  Do  I  Maintain  Growth?  •  Managing  Repor2ng  •  Using  Mentors,  Advisors  &  Investors  •  Let’s  Simplify  Repor2ng…  

Why  are  KPIs  Important?  

•  Perspec2ve,  Goals  &  Ac2ons  •  Communica2on  •  Management  •  Strategy  

Next:  Se@ng  KPIs  and  Milestones  

Se@ng  KPIs  &  Milestones  

•  Define  your  perspec2ve  •  What  do  we  need  to  measure  •  Create  an  ac2onable  KPI  •  Understand  how  to  measure  it  •  Set  your  targets  

Next:  Example  KPIs  

Example  KPIs  SaaS  &  Subscrip2on  

•  Monthly  Recurring  Revenue  (MRR)  •  Churn  •  Customer  Acquisi2on  Cost  (CAC)  •  Average  Revenue  Per  Customer  (ARPC)  •  Life2me  Value  

Next:  Maintaining  Growth  

How  Do  I  Maintain  Growth?  

Make  Sure:  •  Everyone  understands!  •  Every  metric  monitors  a  goal.  •  Every  ac2on  should  be  a  step  towards  a  goal.  •  Decisions  are  followed  by  ac2on.  •  KPIs  and  Goals  are  regularly  reviewed.  

Next:  Managing  Startup  Repor2ng  

Managing  Repor2ng  in  a  Startup  

•  Financials  •  KPIs  •  Communica2on  &  Updates  •  Frequency  

Next:  Measure  Your  Success  

How  to  Use  Mentors  &  Investors  

•  Get  Your  Return  on  Investment  – Advice  – Feedback  – Guidance  – Professional  Services  

•  Evangelism  &  Early  Adopters  •  Investment  

  Next:  Make  More  Progress  

Let’s  Simplify  Repor2ng  Financial  Repor2ng  

•  Accoun2ng  Reports  &  Integra2on  •  Key  Financial  Metrics  •  Forecasts  •  Company  Filing  Data  

Let’s  Simplify  Repor2ng  KPIs  

•  Simple,  Flexible  Metrics  •  Highly  Visual  •  Track  Performance  •  Import  from  Other  Source  

Let’s  Simplify  Repor2ng  Communica2on  &  Updates  

•  Manage  Announcements  &  Communica2ons  •  Prove  Transparency  •  Track  Conversa2ons  •  Keep  Updated  

Let’s  Simplify  Repor2ng  Company,  User  &  Contact  Management  

•  Manage  Users  •  Control  Permissions  &  Access  •  Invite  New  Mentors,  Investors  &  Team  

Members  •  Manage  Company  Informa2on  

Conclusion  

•  Set  KPIs  and  Milestones  •  Measure  &  Maintain  Growth  •  Report  &  Communicate  •  Use  Mentors,  Advisors  &  Investors  •  SeederBoard  Simplifies  Repor2ng  

Ques2ons?  How  Can  We  Help  You?  

seederboard.com  2m@seederboard.com  

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