Startup Email Pitching 101
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18-Oct-2014 -
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Transcript of Startup Email Pitching 101
Getting PressHow To Craft a Startup Email Pitch
Buzz About My Startup
Three-Sentence Pitch Email
• Why you’re relevant to the journalist
• What your startup does
• What you want the journalist to do
Pitch Example
Hi John,
I enjoyed our conversation about robotic housemaids at TechCrunch Disrupt today. As I briefly mentioned, I’d love to chat with you about my startup, Deliverish, a peer-to-peer delivery marketplace where users can get anything delivered anytime anywhere.
Would you be free for coffee this Friday afternoon?
Cheers,Erica
TheOne-sentence
Pitch
Skillshare is a community marketplace to learn anything
from anyone.
Airbnb is a trusted community marketplace for people to list,
discover and book unique spaces around the world online or from
Lot18 is a membership by invitation website for wine and
epicurean products from coveted producers at attractive discounts.
Startup Institute Formula
My company (company name), is developing (a defined offering)
to help (a target audience) (solve a problem)
(with secret sauce).
My company, Flat-Club, is developing an online marketplace to help students and alumni of top universities find short-term accommodation by leveraging existing
social networks to create trust.
Three-Sentence Pitch Email
• Why you’re relevant to the journalist
• What your startup does
• What you want the journalist to do
Go Forth and Pitch!