1

Google analytics

101

1.Howit works?– PokémonGO

• Players use geo-location and theircamera smartphone to find virtualPokémon around them.

• The game is running off augmented realty HUD of the real world

• Relies on G.Map Data to give a reality feeling

• Landmarks in the real world become Gyms or Pokéstops

In-Gameoffers - PokémonGO

• The « Lure Module » attractPokémon to Pokéstop whichbecome an Hotspots

• Users visit them to find rare items or creature

• « Encens » attracts Pokémon around you

• These offers can be found or can be bought in Pokémon Boutique for 0,99cts

Huge Impact!• More active users than Whatsapp & Instagram.

• In US, 43 minutes of Pokémon GO everyday compared with 30 minutes of Whatsapp or 25 minutes Instagram

Viral!

2. Lessons to create viral products?

Abitofhistory

Anomni-channel strategy

Make sure you connect your online presence with a offline presence, and vice-

versa.

Blend your experience with yourcustomer world!

Gamify your experience

Play with people internal and external drivers

It does not need to appear like a game, to be a game!

Make useofbrands

Consider attach your busines to enduring and establish brands

Can you create a character your clients willattach? Can you increase the recognition of your product by connecting it with recognize

brands (Amazon, Shark, Franchising)?

3. How local business can benefit from Pokemon Go?

11

From PokémontoLocalbusiness

• The game enable you to drive real-world foot traffic to your location

• How to enhance the experience?– Socialpowered Wi-Fi– Facebookgroup– Userexperience– Monetize it– Postengagement&remarketing

Socialpowered Wi-FI

• Offer Wi-FI to leverage foot traffic and engagement of Pokémon GO in order to:

– Attract newcustomers– Build emaillists– Collect customer data

(name,e-mail)forremarketing

– Build socialmediapresence– Increase customer loyalty– Boost your revenue

FacebookGroups

Userexperience

• While customer walks by yourlocation, push a signage/posters withpowerful CTA to enticecustomers to come in and connect to WI-FI

• Pokémon Go is very greedy in data but also in battery, givethe users a free spot for recharge

Monetize it

• Once customer connects withtheir social login, greet them witha custom thank you page promoting:

– Discount/sales/promotion(ex:« catchapokémon inourstoretobenefit 1$discountonyou beer pack)

– MobileWallet(ex:«earn rewardwhile you play – download ourloyalty card here »)

Postengagement&remarketing

• Gather the Pokémon GO user in a segmented database to retarget them further on

– Facebookremarketing– Adwords– E-Mailing

Find outifyour businessis Pokéstops

• Pokéstops attract foot traffic withouteffort

• If yes, use the Lure Module to attract players during 30min for 0.99cts

• If no, visit the official Pokémon Go support page and fill out theirrequest form

• Here some insights:« I own a pizzeria that’s a Pokestop and I literally did this all day. I had a ton of kids and adults coming in for a slice of pizza and drink until the lure ran out ».

Reallifeexemple(1)

Reallifeexemple(2)

4. Tips & Trick before Lure Party

21

Catching tricks

Gotta Catch’Em All!