START WITH A NUDGE. END WITH A NUDGE. Start with an Nudge... · A machine-learning system slated...
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START WITH A NUDGE. END WITH A NUDGE. June 2016
Transcript of START WITH A NUDGE. END WITH A NUDGE. Start with an Nudge... · A machine-learning system slated...
START WITH A NUDGE.END WITH A NUDGE.
June 2016
Friendly Nudge
Who Are You?
A Quick Explanation of Big Data
Traditional: “Look Alike”
ASSUMES THAT PEOPLE WHO LOOK THE SAME ACT THE SAMEAge | Gender | Geography
Traditional: “Look Alike”
ASSUMES THAT PEOPLE WHO LOOK THE SAME ACT THE SAMEAge | Gender | Geography
Act Alike> Mindset: How they act now (and in the future); why they do what they do
> Regardless of demographics
Quick Case Study: TV Promos
30% in Efficacy by Targeting
All it takes is a nudge…
