Start-ups em grandes empresas
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Start-upsem grandes empresas
Unisinos 03/2010
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Bom Dia!
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Antes da gente começar...
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O que isso aqui significa pra vcs?
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@
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#
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Ok, blz
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Meu Nome é
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Antonio Carlos Silveira
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mais conhecido como acarlos1000
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Em qualquer serviço: acarlos1000
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twitter.com/acarlos1000flickr.com/acarlos1000
delicious.com/acarlos1000meme.yahoo.com/acarlos1000
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O que eu faço?
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sou Diretor de Tecnologia e desenvolvimento de Novos produtos
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Brasil
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Brasil
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América Latina
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América Latina
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Mercados Emergentes
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!"#$%&'()&*+,-.(/"$01(!,2,3(2*1(4+&03&*(5(%"6!%"$&(5(789
!"#
Y! Emerging Markets
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Meme
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Meme
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Alcance Global
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Empresa Global
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Todo o mundo
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Diversas diferenças
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Principalmente Culturais
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Meu chefe é Indiano
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novos produtos
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comofas/
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novas tecnologias
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convergênciadigital
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realidadevirtual
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realidadeaumentada
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mídias sociais
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inovação
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inovação Buzz Words≠
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inovação Tecnologiaper si≠
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problema
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problema
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grande impacto
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que afeta muita gente
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enchentes
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Se pergunte:
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Já tem uma solução?
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Eu tenho uma solução melhor?
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Exemplo:Problema >> localização
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Que solução resolve este problema?
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Mapas
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Mapas
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Mapquest
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Google Maps
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GPS
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Mesmo problema!Diferentes soluções
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O que difere estes exemplos?
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Tecnologia
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Aplicada na resolução de um problema
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então, para inovar...
source: @pedrovalente
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...hoje (2010)
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entenda e aproveitea mudança
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que mudança?
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mundoisolado
mundoconectado
mão única mão dupla
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mundoisolado
mundoconectado
centralizado distribuído
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nas mídias sociais
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mundoisolado
mundoconectado
consumo criação
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mundoisolado
mundoconectado
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A web não introduziu um novo competidor no antigo ecossistema [da comunicação], como havia feito o USA Today.
A web criou um novo ecossistema.
“
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na tecnologia
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mundoisolado
mundoconectado
catedral bazar
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A melhor coisa depois de ter boas ideias é reconhecer boas ideias dos seus usuários.Algumas vezes a segunda opção é melhor.
“
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economia
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mundoisolado
mundoconectado
economiaindustrial
economiade produção
em rede
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O fim das restrições materiais para a produção eficaz de informação fez da criatividade humana e da economia da informação em si as bases estruturais da nova economia em rede.
“
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mundoisolado
mundoconectado
acúmulo compartilhamento
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mundoisolado
mundoconectado
fechado aberto
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mundoisolado
mundoconectado
opacidade transparênciaradical
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Um novo fenômeno, a 'transparência radical' - o acesso a informação completa sobre todos os aspectos da história de um produto - está em vias de transformar o poder dos consumidores e o destino dos negócios.
“
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ok
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como inovarem um mundo conectado?
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qualquer um pode usarcriar em cima
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pergunte-se
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qual o valor para ousuário final?
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qual o valor para ocliente?
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problema
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problema
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em um mundo conectado
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tecnologias deempresas diferentes
se abrem
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tecnologias deempresas diferentes
se entendem
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tecnologias deempresas diferentes
se integram
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tecnologias deempresas diferentesservem ao usuário
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assim a inovaçãoemerge
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Emergência é o que acontece quando o todo é mais inteligente do que a soma das suas partes.
“
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Problema + Soluçãoe agora?
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Comece a fazer
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Não perca tempo
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Hoje (há algum tempo)
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Inovação esta nas pequenas empresas
nas Start-ups
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Twitter << Facebook << YouTube << Flickr << Delicious << Blogger
RocketMail << Hotmail
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O que vc precisa para começar?
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• um problema• uma idéia• conexão com Internet• computador• algum conhecimento
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Antes...• comprar servidores• pagar por conectividade• ativo fixo• burocracia
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A Internet é a plataforma
Hoje (há algum tempo)
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Yahoo! Pipes e YQLGoogle App Engine
Amazon Web Services
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119
Abra seu produto para desenvolvedores
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Open + Developers
120
+
API pública, fácil de usar
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A equipe do Meme funciona como uma Start-up dentro do Y!
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como é a equipe?
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Pequena
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Alguns desenvolvedoresDesignerProduto
Eu
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Multi Disciplinar
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Designer @vl
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Globo.com > Y! > Facebook e Twitter
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Multi Disciplinar
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Multi Disciplinar
pelo menos 1 gaúchonovo Designer > @gneumann
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Multi Disciplinar
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Produto:Jornalista + Programador
@pedrovalente
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DesenvolvedoresMulti disciplinares:
Python - CPHP -JS
qualquer coisa
Front End + Back End
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Equipe
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Equipe
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Equipe
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Equipe
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Equipe
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Equipe
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Equipe
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Foco na Execução
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em 3 mesesversão alpha do Meme
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Teste com usuários de verdade
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Reação rápida ao feedback dos usuários
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Content Search
Developer API
Ranking
Desktop apps and Browser Extensions
Post via Mail
Flickr Integration
Themes
More video sources
Direct Messages
Pedidos dos Usuários
137
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cuidado com feedback
Henry Ford
If I had asked people what they wanted, they would have said faster horses.
“
”
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Desenvolvimento incremental de produto
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Implemente os diferenciaisprimeiro
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Time
GA
✓Main Differentiator in place
✓Improvement from User
Jun 18
141
✓ Learn from users and
improve
✓ Create buzz in the
market
✓Test the system
scalability, performance,
usability etc from real
users
F&F
April 6
✓Proof of concept
✓Basic posts
✓Main Differentiators
✓High Level Arch
✓Collect Feedback
from Yahoos
✓Focus in stability
Pre-Alpha
Feb 18
✓Basic Infrastructure
✓First UED Drafts
✓Product Backlog
✓Development Env
Jan 05
Start
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Caos
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Avaliação trimestralcom os Executivos na sede do Y!
foi adiantada
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Como funciona?
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Powerpoint
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Mostramos o produto pronto,funcionando!
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Em quantos países vc consegue lançar?
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!"#$%&'()&*+,-.(/"$01(!,2,3(2*1(4+&03&*(5(%"6!%"$&(5(789
!"#
Meme Intl overview
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!"#$%&'()&*+,-.(/"$01(!,2,3(2*1(4+&03&*(5(%"6!%"$&(5(789
!"#
Meme Intl overviewCountries:
! Brazil! Mexico! Argentina! Philippines! Indonesia! Taiwan
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!"#$%&'()&*+,-.(/"$01(!,2,3(2*1(4+&03&*(5(%"6!%"$&(5(789
!"#
Meme languages:PT + ES + ID + EN + CN
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!"#$%&'()&*+,-.(/"$01(!,2,3(2*1(4+&03&*(5(%"6!%"$&(5(789
!"#
Meme languages:PT + ES + ID + EN + CN
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Meme
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Meme
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Meme
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Meme
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Meme
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Lições aprendidas
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Start-up != Start-up em gde empresa
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Invasão Chinesa
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• 5 x mais acesso que o normal• Quando o inesperado acontecer• Decida e Reaja Rápido• Bons problemas existem
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O reconhecimento
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Reconhecimento
Treinamentos e seminários no Yahoo! em São Paulo, Miami, Sunnyvale, India, Taiwan e Pequim
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Brasil
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Miami
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India
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India
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India
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Taiwan
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Taiwan
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Taiwan
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Taiwan
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Reconhecimento
Em Setembro 2009, a equipe do Meme foi escolhida um dos 10 melhores equipes de todo o Yahoo!
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Reconhecimento
✓ Em Setembro 2009, a equipe do Meme foi
escolhida um dos 10 melhores equipes de
todo o Yahoo!
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Obrigado
Blog: http://www.acarlos.com.br/blog/Meme: http://meme.yahoo.com/acarlos1000Twitter: @acarlos1000e-mail: [email protected]
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Perguntas?
168